Japan Rice Protein Market Size, Share, Opportunities, And Trends, By Source (Organic Rice Protein, Inorganic Rice Protein), By Product-Type (Protein Isolates, Protein Concentrates), By End-User Industry (Animal Feed, Cosmetics, Food & Beverage, Pharmaceutical, Others), And By Distribution Channel (Online, Offline) - Forecasts From 2025 To 2030

Japan Rice Protein Market Size:

The Japan Rice Protein market is projected to grow at a CAGR of 6.07 % over the forecast period, increasing from US$10.725 million in 2025 to US$14.021 million by 2030.

A significant growth in demand for plant-based proteins is being noted, with greater health and environmental consciousness among consumers in Japan, and rice protein is perfectly poised for this trend on account of sustainability and hypoallergenic features. The focus on functional foods is also gaining momentum, as consumers look for products that offer added health benefits. Rice protein's nutritional value and potential health benefits make it an attractive ingredient for incorporation into functional foods and beverages.

For instance, as per USDA, in 2022, the total value of all retail food and beverage sales in Japan had reached $327 billion. Supermarkets continue to provide the majority of sales in the retail food market, accounting for 35 percent, while convenience stores, drugstores, and internet sales of food and beverages account for the rest of the market. Moreover, the retail industry in Japan has remained stable even with the continued strength of the U.S. dollar vs. the Japanese yen. To drive demand, retailers have strategically targeted the younger generation who seek easy-to-prepare, frozen, and ready-to-eat foods.

Japan Rice Protein Market Growth Drivers:

• The rising geriatric population is accelerating the adoption of rice protein in Japan

Japan's rapidly aging population significantly impacts the demand for rice protein. As people age, maintaining muscle mass becomes crucial to prevent sarcopenia, age-related muscle loss. Rice protein, being a complete protein source, provides the essential amino acids needed for muscle synthesis and repair. The population of Japan is aging, with almost 30 percent of the population over age sixty-five in 2021. The government of Japan projects this number to grow to over 35 percent by 2040. Healthcare costs are projected to spiral upward, given the higher costs associated with elderly populations.

Further, the Cabinet Office projects that, in 2045, 50.1 percent of the residents of Akita Prefecture will be older than sixty-five years of age, and 46.8 percent of Aomori Prefecture's residents, whereas Tokyo and Osaka will each reach 30 percent and 36 percent, respectively.

Japan Rice Protein Market Key Segments:

• By source, organic rice protein is expected to witness significant growth in the Japan Rice Protein market

Organic rice protein is gaining wider acceptance due to rising health benefit, environmental sustainability, and also due to lack of synthetic chemicals and genetically modified organisms (GMOs). The growth is supported by the growing consumerism for health and wellness, where people actively look to consume whole-plant food sources and adequate protein supplements for muscle recovery and overall health. This clean label trend, in turn, has driven growth in the organic rice protein market owing to the demand for organic products by consumers.

Moreover, in Japan, organic rice protein is included in an ever-expanding catalog of products produced by Japanese manufacturers. The versatility of this protein source allows incorporation into a wide range of formulations in Japan, inclusive of snacks, beverages, and dietary supplements. Its flexibility responds to the changing preferences in Japan for alternative protein sources whilst moving away from traditional sources. 

• By end-user industry, food & beverages is expected to witness significant growth in the Japan rice protein market

The food and beverage industry is witnessing a high demand in the Japan rice protein market. Rice protein is acknowledged as one of the high sources of plant protein ingredients across a wide array of food and beverage applications. This includes its extensive use as an ingredient in vegetarian meat substitutes, dairy-free products, baked products, and nutritional supplements.

Moreover, the food & beverages sector is also rising by the ongoing change in consumer selection shifting from highly processed foods to the healthier ones. Furthermore, the demand for functional foods has been driving the opportunity for myriad plant protein ingredients, rice proteins in particular, across a handful of applications, mainly in the food and beverage space. With the rising concerns for environmental sustainability, general health awareness, ethical positions, and animal rights concerns, consumer demand for plant-based diets continues to grow.

Japan Rice Protein Market Key Developments:

• In January 2023, ADM announced plans to expand alternative protein capabilities that include rice protein in order to capitalize on a rapidly growing plant-based food demand in Japan. The move is a part of an overarching strategy of adding more diversity to their portfolio in response to consumers' increasing demand for sustainable, healthy diets.

Japan Rice Protein Market Scope:

Report Metric	Details
Japan Rice Protein Market Size in 2025	US$10.725 million
Japan Rice Protein Market Size in 2030	US$14.021 million
Growth Rate	CAGR of 6.07%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Million
Segmentation	Source Product Type End-User Industry Distribution Channel
List of Major Companies in the Japan Rice Protein Market	Seiwa Kasei Kameda Seika Co. Ltd. Roquette ADM
Customization Scope	Free report customization with purchase

 

The Japan Rice Protein Market is analyzed into the following segments:

• By Source
  • Organic Rice Protein
  • Inorganic Rice Protein
• By Product Type
  • Protein Isolates
  • Protein Concentrates
• By End-User Industry
  • Animal Feed
  • Cosmetics
  • Food & Beverages
  • Pharmaceutical
  • Others
• By Distribution Channel
  • Online
  • Offline

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. JAPAN RICE PROTEIN MARKET BY SOURCE

5.1. Introduction

5.2. Organic Rice Protein

5.3. Inorganic Rice Protein

6. JAPAN RICE PROTEIN MARKET BY PRODUCT TYPE

6.1. Introduction

6.2. Protein Isolates

6.3. Protein Concentrates

7. JAPAN RICE PROTEIN MARKET BY END-USER INDUSTRY

7.1. Introduction

7.2. Animal Feed

7.3. Cosmetics

7.4. Food & Beverages

7.5. Pharmaceutical

7.6. Others

8. JAPAN RICE PROTEIN MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction

8.2. Online

8.3. Offline

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Seiwa Kasei

10.2. Kameda Seika Co. Ltd. 

10.3. Roquette

10.4. ADM

Seiwa Kasei

Kameda Seika Co. Ltd. 

Roquette

ADM