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The South American rice protein market is projected to grow at a CAGR of 6.85% during the forecast period, to reach a market size of US$7.015 million in 2027, from US$4.411 million in 2020.
According to a report by the United Nations, adult obesity rates in the Latin American and Caribbean regions tripled in 2016 since 1975. Every year, around 600,000 people die due to diet-related diseases like diabetes, and cardiovascular diseases. The report also suggested developing flavoured foods to promote healthier food consumption. Additionally, a high proportion of people residing in both urban and rural areas suffer from parasitic infection, protein-calorie malnourishment, and vitamin and mineral deficiency. Obesity, hypertension, and obesity are also becoming increasingly common in this region.
Countries like Brazil and Argentina are witnessing a change in the consumption patterns of people in this region towards healthier diets. The number of fitness centres in Brazil has increased over the years, followed by the adoption of protein powders to supplement muscle growth and development. In Argentina too, the adoption of vegan diets is becoming the new normal for people concerned with climate, health, and animal protection. All such factors are expected to fuel the demand for rice protein in the forecast period as rice protein has some additional advantages over its other plant-based proteins such as whey or soy protein in terms of taste, digestibility, and nutritional profile.
Due to the high consumption of red or processed meats, the risk of acquiring certain diseases like diabetes or coronary heart disease, among others, also increases. Besides, increasing global pandemics like Ebola, SARS, MERS, and other viruses are also raising awareness among people to adopt healthier diets. As a result, the dependence on plant-based products is expected to witness a surge in the South American region.
Brazil is a major producer and exporter of rice grain. It gets support from the government and institutions for various developments in this market. Rice protein market players can benefit from this major raw material providing countries to supplement their market. Also, a “self-care” trend is being followed by people in Brazil as a by-product of maintaining health, and people are resorting to organic food items. Younger populations are joining fitness centres like the gym, and this is expected to raise the demand for protein supplements in Brazil.
In Argentina, due to several crises in the past, the people in this country have become more reticent in their buying decisions. People are attracted to cheaper products and don’t maintain brand loyalty. Due to cost and health issues, people in Argentina are shifting towards plant-based food items. Also, the younger and wealthier populations, with the economy recovering gradually, are becoming brand and quality conscious. Rice protein, being a relatively safer option than other protein powders, is expected to witness rising demand in this country throughout the forecast period.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Market Size Value in 2020 | US$4.411 million |
| Market Size Value in 2027 | US$7.015 million |
| Growth Rate | CAGR of 6.85% from 2020 to 2027 |
| Base Year | 2020 |
| Forecast Period | 2022–2027 |
| Forecast Unit (Value) | USD Million |
| Segments Covered | Source, Product Type, Application, Distribution Channel, And Country |
| Regions Covered | Brazil, Argentina, Others |
| Companies Covered | Axiom Foods, Inc.[1], BENEO-Palatinit GmbH, Bioway (XI’AN) Organic Ingredients, Golden Grain Group, Shafi Gluco Chem Pvt. Limited |
| Customization Scope | Free report customization with purchase |
Market Segmentation:
Page last updated on: September 29, 2025