South America Video Conferencing Software Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Deployment Model (On-Premise, Cloud), By Enterprise Size (Small, Medium, Large), By Industry Vertical (Education, Communication And Technology, Defense, Healthcare, BFSI, Others) And By Country - Forecasts From 2023 To 2028

The South American video conferencing software market is estimated to grow at a CAGR of 12.81% to reach US$147.424 million in 2028 from US$63.404 million in 2021.

Numerous businesses have been established in South America because of growing corporate globalization in the region. Consequently, Brazil, Argentina, and other South American nations are hosting an increase in the number of online workshops, seminars, and conferences.

According to Google Trends statistics, customer interest in web and video conferencing software has increased since January 2020. This indicates that Zoom's clients are purchasing the concept. 1,644 corporate clients were paying for yearly contracts of more than $100,000 at the end of January, up 355 firms or 156% from January 2020. The company had 467,100 corporate customers with more than ten workers at the end of January, in 2021, up 355,000 from the same month in 2020.

Growth of startups

The growing startup culture, which uses cloud-based video conferencing solutions more, is driving the market for the deployment sector. Video conferencing is growing in popularity due to the hesitation of many entrepreneurs to invest in traditional office settings and equipment, more workers choose meetings held on mobile devices and remote work. This pattern has resulted in significantly lower corporate travel costs and increased productivity.

Utilizing video conferencing increases output while lowering the total expense of in-person meetings. International companies are rapidly utilizing video conferencing solutions for online meetings, chats, and group webinars to save time and operational costs. According to a survey done by LifeSize, a pioneer in the provision of video conference solutions, video conferencing boosts employee productivity for 94% of enterprises and firms.

Brazil has a booming market for edtech.  The Brazilian Association of Startups (ABSTARTUPS) estimates that there are 566 startups in the ed-tech sector in Brazil.  The largest city in Brazil for the EdTech sector, with an emphasis on the domestic market, is So Paulo.  37.8% of EdTech enterprises are headquartered in the State of Sao Paulo.  Half of the Brazilian Edtech companies use the SaaS business model. 

Increasing online education industry

High revenues are anticipated from South America's e-learning sector. Globalization, talent mobility, increased corporate competencies, and government efforts are all contributing factors to this transition.

Brazil continues to be the largest higher education market in South America despite present economic and political difficulties, with projected education spending of $25 billion and a total of 46.7 million students enrolled in the country's basic education system. Brazil's government places a strong focus on education, and the budget for the Ministry of Education is expected to increase to $26.5 billion in 2022. As a result of the Programme for the International Assessment of Adult Competencies (PIAAC), the South American nations having data in the OECD Survey of Adult Skills in 2022 show, on average, higher levels of involvement in open or remote education than the average of OECD countries. Adult enrolment in these programs ranges from 8% in Peru to 13% in Chile throughout South America.

The education industry vertical is expected to hold the maximum share.

Video conferencing is essential and effective as it allows educational institutions, including schools, colleges, and universities, to connect with students, teachers, and other stakeholders remotely, enabling effective communication, collaboration, and learning experiences. In South America, video conferencing has become increasingly important in the education sector, especially due to the COVID-19 pandemic. The pandemic forced educational institutions to adopt remote learning and teaching methods to ensure continuity of education while adhering to social distancing measures. As a result, video conferencing platforms have emerged as a vital tool for facilitating online classrooms, virtual lectures, and interactive sessions.

There are several factors that have driven the growth of this regional market in terms of education.  South America has experienced significant growth in internet penetration, making it easier for educational institutions to adopt video conferencing technology. According to World Bank, internet penetration stood at 76 per cent in 2021. Improved internet connectivity allows for seamless video and audio transmission, facilitating effective online learning experiences. Moreover, the continuous development of infrastructure, such as high-speed internet connectivity and advanced communication networks, supports the growth of the video conferencing software market. The availability of reliable infrastructure enhances the overall video conferencing experience, encouraging educational institutions to integrate this technology into their teaching methods.

Brazil is anticipated to rise significantly.

The market expansion in the nation is being majorly fuelled by the increased use of digitalization across industries like healthcare, BFSI, and education. People can effectively use video conferencing solutions because of the spread of linked gadgets and internet usage. Due to beneficial government policies and attempts to stimulate economic growth, more businesses are expanding their offices and factories in Brazil. As a result, there is a growing need for video conferencing software to organize long-distance meetings. The popularity of video conferencing software in Brazil is being fuelled by students' growing knowledge of online tutorials and learning resources.

Furthermore, Brazilian private higher education distance learning enrolments are rising quickly, which is having a beneficial impact on the country's video conferencing software industry expansion. The market development is also fuelled by the fact that chronic disease patients and rising healthcare expenditures in Brazil push healthcare providers to offer telehealth solutions. For instance, Cisco HealthPresence® solutions offer patients high-definition video, audio, and clinical data, expanding access to healthcare solutions and services while enhancing the user experience.

An increase in internet penetration is driving market growth.

Due to the rising use of mobile phones for online classes and other uses, internet penetration in Brazil has witnessed an increase. For instance, as per the Government of Brazil, in 2021, 90% of Brazilian households had access to the Internet, or 65.6 million homes, up from 84% in 2019. Additionally, there was an improvement in rural connection, as 74.7% of households now have access to the Internet, up from 57.8% in 2019. Additionally, 84.7% of the 183.9 million persons aged 10 and over in 2021 were connected due to the increased trend of online classes. For those who were 60 years of age and older, it increased by the biggest percentage, from 44.8% to 57.5% in 2021.

Key Developments

• In February 2022, the award-winning Socrates Learning Platform's creator, Education Revolution, LLC, announced the impending availability of phonics (also known as Silabas in Spanish) material for South America.  This new course is offered in Spanish and is intended for both Spanish language learners and students attending schools in South America. The following products from Pearson Education do Brasil Ltda were recently bought in Brazil by Arco Platform Limited, or Arco (NASDAQ: ARCE).  PGS, formerly known as Pearson Global School, is a K–12 multilingual educational program; Mentes do Amanh ("Mentes") is a K–12 supplementary program that emphasizes 21st-century skills (such as social-emotional development, financial literacy, and technology).
• In July 2022, the Discovery Series from Hall Technologies was launched which offers a reasonably priced 4K extension with adaptable USB and HDMI abilities for video conferencing. These kits were created primarily to address signal extensions to numerous participants in lecture halls, conference rooms, or other gathering places.

South America Video Conferencing Software Market Scope:

Segmentation:

• By Deployment Model
  • On-Premise
  • Cloud
• By Enterprise Size
  • Small
  • Medium
  • Large
• By Industry Vertical
  • Education
  • Communication and Technology
  • Defense
  • Healthcare
  • BFSI
  • Others
• By Country
  • Brazil
  • Argentina
  • Colombia
  • Peru
  • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY  

2.1. Research Data

2.2. Sources

2.3. Research Design

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. SOUTH AMERICA VIDEO CONFERENCING SOFTWARE MARKET, BY DEPLOYEMENT MODEL

5.1. Introduction

5.2. On-Premise

5.3. Cloud

6. SOUTH AMERICA VIDEO CONFERENCING SOFTWARE MARKET, BY ENTERPRISE SIZE

6.1. Introduction

6.2. Small

6.3. Medium

6.4. Large

7. SOUTH AMERICA VIDEO CONFERENCING SOFTWARE MARKET, BY INDUSTRY VERTICAL

7.1. Introduction

7.2. Education

7.3. Communication and Technology

7.4. Defense

7.5. Healthcare

7.6. BFSI

7.7. Others

8. SOUTH AMERICA VIDEO CONFERENCING SOFTWARE MARKET, BY COUNTRY

8.1. Introduction

8.2. Brazil

8.3. Argentina

8.4. Colombia

8.5. Peru 

8.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

10.1. Zoho Corporation Pvt. Ltd.

10.2. Google

10.3. Cisco

10.4. Zoom Video Communications, Inc.

10.5. Microsoft Corporation

Zoho Corporation Pvt. Ltd.

Google

Cisco

Zoom Video Communications, Inc.

Microsoft Corporation