Asia Pacific video conferencing software market was valued at US$873.460 million in 2020. The market is projected to grow at a CAGR of 28.37% to attain a value of US$5,018.119 million by 2027.
This region is witnessing a stupendous rise in enterprises of all sizes across different industry verticals. With the increasing penetration of high-speed internet and a rising number of smartphone and laptop users in countries like China, India, and South Korea, supported by growing business globalization, the demand for video conferencing software is booming in the APAC region. Governments in APAC countries are continuously emphasizing online learning and distance education with initiatives and policies to make the education sector digitalized in order to meet the increasing demand for online learning platforms. In November 2019, the Chinese government issued better regulations to regulate the fragmented online education sector. The rapid increase in small and medium market research enterprises is also a driving factor for the growing demand for video conferencing software in this region. The emerging popularity of BYOD (Bring Your Own Device) in developing APAC countries, along with the flexibility provided by companies to work remotely, is further driving the demand for video conferencing software in the region.
Asia Pacific video conferencing software market has been segmented based on the deployment model, enterprise size, industry vertical, and country. By deployment model, the market has been segmented as on-premise and cloud. By enterprise size, the Asia Pacific video conferencing software market has been classified into small, medium, and large. The market segmentation has also been done by industry vertical as education, communication and technology, defence, healthcare, BFSI, and others. By country, the market has been segmented as China, Japan, South Korea, India, and Others.
COVID-19 SCENARIO
The recent novel COVID-19 pandemic outbreak has further surged the demand for video conferencing software across the APAC region. With government lockdowns and shutdowns of offices, schools, and colleges in countries like China, India, and South Korea, people are increasingly using video conferencing solutions for various purposes. The booming demand for video conferencing solutions to continue teaching activities online in these countries has already surged the revenues of major video conferencing software companies.
Additionally, the ongoing promotion of the adoption of virtual conferencing models by numerous industries nationwide, including education, healthcare, and corporate, which are currently leading the Asia Pacific video conferencing market, along with the government initiative in the area towards digitalization would support market growth in the years to come. Moreover, it is projected that the video conferencing platform's ability to facilitate easier discussion of crucial issues and parameters as well as more effective and quicker cooperation would contribute to the expansion of the video conferencing market in the Asia Pacific in the near future.
KEY DEVELOPMENT
Segmentation