Variable Rate Technology Market Size, Share, and Trends by Type (Crop Protection Chemical, Seeding, Fertilizer, Irrigation, Others), by Offering (VRT Software, Hardware, VRT Service), by Crop Type (Cereals and grains, Oilseeds and Pulses, Fruits and vegetables), by Application Method (Map based, Sensor based), by Farm Size (Large, Mid-sized, Small), and by Geography – Forecast From 2025 To 2030

The variable rate technology market is anticipated to expand at a high CAGR over the forecast period.

Farm Variable rate technology enables producers to vary the rate of crop inputs. It is a combination of the variable rate control system and application equipment and the components are a computer, DGPS receiver, controller, and VR software. VRT increases efficiency and reduces wasteful use of resources. The Variable Rate Technology market is expected to grow at a significant rate due to the increasing focus on farm efficiency and productivity. Growing demand for food and support from the government in adopting advanced technologies in agriculture is expected to drive market growth. However, the high cost of equipment required and high maintenance expenditure is expected to hamper the market growth.

By type, Seeding VRT is estimated to have a significant market share as it is increasingly used to optimize productivity and reduce seed costs. By crop type, the oilseed and pulses segment is expected to have notable market growth due to an increase in demand for oilseeds and pulses, particularly soybean and cotton. By geography, North America is estimated to have a significant market share due to the greater adoption of advanced technology in this region.

DRIVERS

Focus on increasing efficiency and productivity

Rising food demand

Government support in the adoption of agricultural technology

RESTRAINTS

High initial cost and maintenance expenditure

INDUSTRY UPDATE

In November 2018, CNH Industrial entered into a strategic digital agreement with Farmers Edge, an agri-tech company to provide a platform for comprehensive digital and professional agronomic decision making support for enhanced farming efficiency and productivity

In June 2019, Ag Leader Technology showcased its latest products in precision technology, its new dual-antenna GPS solution for auto-steer, and the latest cloud service features from AgFiniti.

SEGMENTATION

The Variable Rate Technology Market has been analyzed through the following segments:

By type

Crop Protection Chemical VRT

Seeding VRT

Fertilizer VRT

Irrigation VRT

Others

By offering

VRT Software

Hardware

VRT Service

By crop type

Cereals and grains

Oilseeds and Pulses

Fruits and vegetables

By application method

Map based

Sensor based

By farm size

Large

Mid-sized

Small

By Geography

North America

USA

Canada

Mexico

South America

Brazil

Argentina

Others

Europe

Germany

France

United Kingdom

Spain

Others

Middle East and Africa

Saudi Arabia

Israel

Others

Asia Pacific

China

Japan

South Korea

India

Others

1. INTRODUCTION

1.1. MARKET OVERVIEW

1.2. MARKET DEFINITION

1.3. SCOPE OF THE STUDY

1.4. CURRENCY

1.5. ASSUMPTIONS

1.6. BASE, AND FORECAST YEARS TIMELINE

2. RESEARCH METHODOLOGY

2.1. RESEARCH DESIGN

2.2. SECONDARY SOURCES

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

4.1. MARKET SEGMENTATION

4.2. MARKET DRIVERS

4.3. MARKET RESTRAINTS

4.4. MARKET OPPORTUNITIES

4.5. PORTER’S FIVE FORCE ANALYSIS

4.5.1. BARGAINING POWER OF SUPPLIERS

4.5.2. BARGAINING POWER OF BUYERS

4.5.3. THREAT OF NEW ENTRANTS

4.5.4. THREAT OF SUBSTITUTES

4.5.5. COMPETITIVE RIVALRY IN THE INDUSTRY

4.6. LIFE CYCLE ANALYSIS - REGIONAL SNAPSHOT

4.7. MARKET ATTRACTIVENESS

5. VARIABLE RATE TECHNOLOGY MARKET BY TYPE

5.1. CROP PROTECTION CHEMICAL VRT

5.2. SEEDING VRT

5.3. FERTILIZER VRT

5.4. IRRIGATION VRT

5.5. OTHERS

6. VARIABLE RATE TECHNOLOGY MARKET BY OFFERING

6.1. VRT SOFTWARE

6.2. HARDWARE

6.3. VRT SERVICE

7. VARIABLE RATE TECHNOLOGY MARKET BY CROP TYPE

7.1. CEREAL AND GRAINS

7.2. OILSEEDS AND PULSES

7.3. FRUITS AND VEGETABLES

8. VARIABLE RATE TECHNOLOGY MARKET BY APPLICATION METHOD

8.1. MAP BASED

8.2. SENSOR BASED

9. VARIABLE RATE TECHNOLOGY MARKET BY FARM SIZE

9.1. LARGE

9.2. MID-SIZE

9.3. SMALL

10. VARIABLE RATE TECHNOLOGY MARKET BY GEOGRAPHY

10.1. NORTH AMERICA

10.1.1. USA

10.1.2. CANADA

10.1.3. MEXICO

10.2. SOUTH AMERICA

10.2.1. BRAZIL

10.2.2. ARGENTINA

10.2.3. OTHERS

10.3. EUROPE

10.3.1. GERMANY

10.3.2. FRANCE

10.3.3. UNITED KINGDOM

10.3.4. SPAIN

10.3.5. OTHERS

10.4. MIDDLE EAST AND AFRICA

10.4.1. SAUDI ARABIA

10.4.2. ISRAEL

10.4.3. OTHERS

10.5. ASIA PACIFIC

10.5.1. CHINA

10.5.2. JAPAN

10.5.3. SOUTH KOREA

10.5.4. INDIA

10.5.5. OTHERS

11. COMPETITIVE INTELLIGENCE

11.1. COMPANY BENCHMARKING AND ANALYSIS

11.2. RECENT INVESTMENT AND DEALS

11.3. STRATEGIES OF KEY PLAYERS

12. COMPANY PROFILES

12.1. DEERE AND COMPANY

12.2. AGCO CORPORATION

12.3. TRIMBLE INC.

12.4. CNH INDUSTRIAL N.V.

12.5. TOPCON CORPORATION

12.6. RAVEN INDUSTRIES INC.

12.7. AG LEADER TECHNOLOGY

12.8. SZ DJI TECHNOLOGY CO., LTD

12.9. YARA INTERNATIONAL ASA

LIST OF FIGURES

LIST OF TABLES

Deere & Company

AGCO Corporation

Trimble, Inc.

CNH Industrial N.V.

Topcon Corporation

Raven Industries

Ag Leader Technology

SZ DJI Technology Co.

Yara International ASA