Tortilla Market Size, Share, Opportunities, And Trends By Product Type (Tostadas, Taco Shells, Corn Tortilla, Flour Tortilla, Tortilla Chips), By Source Type (Corn, Wheat), By Processing Type (Fresh, Frozen), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2025 To 2030

Tortilla Market Size:

The Tortilla market is estimated at US$55.866 billion in 2025 and is expected to grow at a CAGR of 5.64% to attain US$73.495 billion by 2030.

Tortilla Market Trends:

The Tortilla market is experiencing moderate growth due to rising consumer awareness of healthy foods. The increasing globalization and the rising popularity of Mexican cuisines are driving the market. The tortilla market is seeing significant ready-to-eat food formats such as tacos.

Tortilla Market Growth Drivers:

The Tortilla Market is witnessing significant growth driven by two major factors:

• Growing health awareness among consumers: Consumers are increasingly seeking healthier alternatives due to rising health consciousness in the food industry. These consumers, particularly young generations, seek food items with healthier and higher nutritional profiles. Corn Tortilla, a type of tortilla, has 5.7 g of protein, 45.89 g of water, 44.64 g of carbohydrate, 81 mg of calcium, and other nutrition per 100 g, as per the data by the U.S. Department of Agriculture. The high nutritional profile makes tortillas a good option for health, driving the market growth.
• Global popularity of Mexican cuisine: Tortilla has been a fundamental part of Mexican and Latin American cuisine. The popularity of Mexican cuisine is rising worldwide. According to the Tortilla Industry Association, the USA consumed around 85 billion tortillas in 2000. Processed tortillas in the form of tortilla chips are also widely consumed in the US. 

Tortilla Market Segmentation Analysis by Source Type:

• Corn: Tortillas are made from corn cooked in a lime-based solution or by using a dough, forming a pancake, and baking it in the oven. Corn tortillas have more fiber and nutrients as compared to wheat tortillas. The data by the U.S. Department of Agriculture shows that corn tortillas have 95.9 calories, 2.77 g of fiber, and 31.7 g of magnesium per large corn tortilla of 44 g.
• Wheat: Tortillas are made from wheat flour and have a softer texture. As per the U.S. Department of Agriculture data, a wheat tortilla has more calories and fat. It has 138 calories and 3.6 grams of fat, while corn has only 1.25 grams of fat per 45 grams of wheat tortilla.

Tortilla Market Geographical Outlook:

The Tortilla Market report analyzes growth factors across the following five regions:

• North America: North America holds a significant share of the tortilla market due to the huge demand for healthy dietary supplements such as wheat and corn tortillas. Americans consume more than 85 billion tortillas. According to a report by the Tortilla Industry Association, tortillas are preferred in the USA more than their native breads.
• Europe: Europe has a significant share of the Tortilla market. The demand for tortillas is growing in the European market due to its rising popularity and vast recipes.
• Asia-Pacific: The Asia-Pacific tortilla market is projected to grow during the forecast period; however, this growth is expected to be limited. This is because the demand for tortillas is still at an early stage, primarily concentrated in urban centers where the popularity of Mexican cuisine is increasing. The prevalence of local breads is hindering this market’s growth.
• South America and MEA: South America is a traditional market for tortillas, as tortillas originated here. Countries such as Mexico have a mature market for tortillas. During the forecast period, the market will be growing. MEA has a very small share in the tortilla market.

Tortilla Market– Competitive Landscape:

• O GRUMA
• Tyson Foods, Inc.
• Catallia Mexican Foods
• La Tortilla Factory
• Azteca Foods, Inc
• Olé Mexican Foods Inc.
• Easy Food Inc.
• Mi Rancho
• Tortilla King Inc.
• Fiesta Tortilla Factory Inc.

These companies are the key market players offering tortilla products. They are investing in making tortillas healthier to drive their position in the growing market of health-conscious customers.

Tortilla Market's Latest Developments:

• In August 2024, Mr.Tortilla, a family-owned business based in the United States, launched flour tortillas. It is a 60-calorie artisan-flavored flour tortilla with low sodium content. This product will target the market of health-conscious consumers.
• In June 2024, Insignia International, the parent company of La Tortilla Factory and Yucatan Guacamole, launched a new product line of corn and flour tortillas. It is available in California, Seattle, Denver, and the Southwest. 

Tortilla Market Scope:

Report Metric	Details
Tortilla Market Size in 2025	US$55.866 billion
Tortilla Market Size in 2030	US$73.495 billion
Growth Rate	CAGR of 5.64%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Product Type Source Type Processing Type Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Tortilla Market	O GRUMA Tyson Foods, Inc. Catallia Mexican Foods La Tortilla Factory Azteca Foods, Inc
Customization Scope	Free report customization with purchase

 

Tortilla Market is analyzed into the following segments:

By Product Type

• Tostadas
• Taco Shells
• Corn Tortilla
• Flour Tortilla
• Tortilla Chips

By Source Type

• Corn
• Wheat

By Processing Type

• Fresh
• Frozen

By Distribution Channel

• Online
• Offline

By Geography

• North America
  • United States
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Others
• Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
• Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
• Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

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1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. Technological Outlook

5. TORTILLA MARKET BY PRODUCT TYPE

5.1. Introduction

5.2. Tostadas

5.3. Taco Shells

5.4. Corn Tortilla

5.5. Flour Tortilla

5.6. Tortilla Chips

6. TORTILLA MARKET BY SOURCE TYPE

6.1. Introduction

6.2. Corn

6.3. Wheat

7. TORTILLA MARKET BY PROCESSING TYPE

7.1. Introduction

7.2. Fresh

7.3. Frozen

8. TORTILLA MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction

8.2. Online

8.3. Offline

9. TORTILLA MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Product Type

9.2.2. By Source Type

9.2.3. By Processing Type

9.2.4. By Distribution Channel

9.2.5. By Country

9.2.5.1. USA

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. By Product Type

9.3.2. By Source Type

9.3.3. By Processing Type

9.3.4. By Distribution Channel

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. By Product Type

9.4.2. By Source Type

9.4.3. By Processing Type

9.4.4. By Distribution Channel

9.4.5. By Country

9.4.5.1. United Kingdom

9.4.5.2. Germany

9.4.5.3. France

9.4.5.4. Spain

9.4.5.5. Others

9.5. Middle East and Africa

9.5.1. By Product Type

9.5.2. By Source Type

9.5.3. By Processing Type

9.5.4. By Distribution Channel

9.5.5. By Country

9.5.5.1. Saudi Arabia

9.5.5.2. UAE

9.5.5.3. Israel

9.5.5.4. Others

9.6. Asia Pacific

9.6.1. By Product Type

9.6.2. By Source Type

9.6.3. By Processing Type

9.6.4. By Distribution Channel

9.6.5. By Country

9.6.5.1. Japan

9.6.5.2. China

9.6.5.3. India

9.6.5.4. South Korea

9.6.5.5. Indonesia

9.6.5.6. Thailand

9.6.5.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. O GRUMA

11.2. Tyson Foods, Inc.

11.3. Catallia Mexican Foods

11.4. La Tortilla Factory

11.5. Azteca Foods, Inc

11.6. Olé Mexican Foods Inc.

11.7. Easy Food Inc.

11.8. Mi Rancho

11.9. Tortilla King Inc.

11.10. Fiesta Tortilla Factory Inc.

12. APPENDIX

12.1. Currency 

12.2. Assumptions

12.3. Base and Forecast Years Timeline

12.4. Key benefits for the stakeholders

12.5. Research Methodology 

12.6. Abbreviations 

O GRUMA

Tyson Foods, Inc.

Catallia Mexican Foods

La Tortilla Factory

Azteca Foods, Inc

Olé Mexican Foods Inc.

Easy Food Inc.

Mi Rancho

Tortilla King Inc.

Fiesta Tortilla Factory Inc.