Telehealth For Maternity Care Market Size, Share, Opportunities, And Trends By Type Of Service (Prenatal Care, Postpartum Care, Obstetric Consultations, Lactation Support, Neonatal Care), By Technology (Video Conferencing, Remote Monitoring, Mobile Apps, Web-Based Platforms), By Application (High-Risk Pregnancy Management, Routine Maternity Care, Postpartum Support, Childbirth Education, Others), By End-User (Pregnant Women, Obstetricians And Gynecologists, Midwives, Maternity Hospitals And Clinics, Telehealth Providers), And By Geography - Forecasts From 2023 To 2028

The telehealth for maternity care market is estimated to grow at a CAGR of 8.47% during the forecast period.

Telehealth plays a crucial role in enhancing the quality and safety of obstetric practices within a fragmented care delivery system, particularly in rural areas with limited access. It facilitates collaborative consultations with specialists and subspecialists in maternal-fetal medicine, promoting a team-based approach to obstetric care. This technology helps pregnant moms to get personalized medical counselling, monitoring, and consultations from the comfort of their homes, reducing in-person visits. Hence, in the projected period, this new technology is anticipated to gain more acceptance as it is remote and provides flexible maternity care.

Increased awareness of maternal health

The growing awareness about the importance of maternal health and the increasing focus on the well-being of mother and child is aiding the market for telehealth for maternity care to grow. Moreover, pregnant women in rural areas are recognizing the significance of timely monitoring of their health both pre and postnatal. Many state organizations are also trying to promote the telehealth facility for maternity care. For instance, in January 2021, the Georgia Health Policy Centre (GHPC) partnered with the University of North Carolina, Chapel Hill, to support efforts by providing evaluation support in collaboration with the coalition of Maternal Telehealth Access Project partners.  Furthermore, GHPC (Global Health Program Cycle) is strengthening research capabilities for the initiative. This involves developing expertise in methodologies rooted in human-centered design, results-based accountability, implementation science, and the evaluation of funding applications. Hence, in the coming years with the increasing focus on maternity health both in rural and urban areas, the market is expected to propel.

According to the Centre for Disease Control and Prevention, the female mortality rates in the United States are increasing rapidly. In 2021, the mortality rate was highest with 1,205 deaths, in 2020, the number was 861 and in 2019, the deaths were only 754. The increasing number of maternal deaths can be due to a lack of awareness among the mothers or a lack of care. Hence, in the coming years, in order to decrease the deaths due to maternal cause, telehealth penetration is anticipated to increase.

North America is predicted to hold the largest market share for the market

The main factor driving the North American telemedicine maternity care market, which offers accessible prenatal services, especially in remote areas, is convenience. The adoption of virtual care has accelerated due to the COVID-19 pandemic's impact and the necessity to improve maternal outcomes. Advances in technology, cost-effectiveness, and insurance policies that are supportive all contribute to the growing popularity of telehealth for maternity services. The changing landscape is highlighted by patient preferences for virtual consultations and the incorporation of telehealth into conventional care models. All these factors surge the expansion of telehealth in maternity care throughout the area.

The need for easily accessible prenatal healthcare, particularly in rural areas, is driving the telehealth for maternity care market in the United States. Current technical developments, such as mobile health apps, and remote monitoring, expand the scope of telehealth services and offer more individualized and thorough maternity care. In addition, the pandemic has frequently prompted supportive policies and changes in reimbursement structures that have strengthened the telehealth solutions' financial sustainability and accelerated their integration into the nation's standard maternity care practices.

As per the Centers for Disease Control and Prevention, as mothers aged, maternal mortality rates went up. In 2021, women under 25 had a death rate of 20.4 per 100,000 live births, women between the ages of 25 and 39 of 31.3, and women beyond the age of 40 of 138.5. Compared to women under 25, the rate for women over 40 was 6.8 times greater. The rates varied between age groups in ways that were statistically significant.  Furthermore, The United States Department of Health and Human Services (HHS) released its plan to make the U.S. one of the safest countries in the world for women to give birth as part of the Administration's larger efforts to improve health in America.

The Maternal Mental Health Hotline is a new, confidential, toll-free hotline for expectant and new mothers experiencing mental health problems, according to a statement released by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services. The hotline opened on Mother's Day, May 8, 2022, with a $3 million initial investment. The Maternal Mental Health Hotline was able to hire more experts and develop greater capacity owing to the President's Fiscal Year 2023 Budget, which more than doubled the initial commitment made by HRSA.

In addition, the Office of Women's Health (OWH) of the U.S. Department of Health and Human Services (HHS) awarded Premier, Inc. a $8 million countrywide contract to enhance maternal health data and establish a network of at least 200 hospitals to implement clinical, evidence-based best practices in maternity care. The President's FY 2021 Budget's Improving Maternal Health in America Initiative, as described by HHS, was expanded upon by the Maternal Morbidity and Mortality Data and Analysis Initiative. These crucial statistics will support evidence-based treatment and help shape policy to enhance the health of mothers and their infants.

Market Key Developments

• In March 2022, Philips collaborated with Nuvo Group to develop a more inclusive pregnancy care experience in the prenatal stage through labor and delivery. Through this collaboration, both companies are aiming to provide a fetal monitoring pilot program that focuses on increasing access and adherence to prescribed care in remote areas, beginning with a pilot program in the rural areas of Colorado.
• In May 2022, in a strategic move toward enabling precision health, GE Healthcare agreed to invest up to $50 million in Israeli start-up Pulsenmore. This investment will help Pulsenmore achieve its objective of pursuing U.S. approval while also hastening the global adoption of its homecare ultrasound solutions.
• In June 2020, a leading provider of health technology worldwide, Royal Philips announced an expansion to its array of remote patient monitoring services for women at-risk groups during the COVID-19 emergency. Reducing needless physical encounters between clinicians and patients was the goal of the new wireless Avalon CL Fetal and Maternal Pod and Patch, which was especially crucial during the COVID-19 pandemic.

Telehealth For Maternity Care Market Scope:

Segmentation:

• By Type of Service
  • Prenatal Care
  • Postpartum Care
  • Obstetric Consultations
  • Lactation Support
  • Neonatal Care
• By Technology
  • Video Conferencing
  • Remote Monitoring
  • Mobile Apps
  • Web-Based Platforms
• By Application
  • High-Risk Pregnancy Management
  • Routine Maternity Care
  • Postpartum Support
  • Childbirth Education
  • Others
• By End-User
  • Pregnant Women
  • Obstetricians and Gynecologists
  • Midwives
  • Maternity Hospitals and Clinics
  • Telehealth Providers
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others