The table salt market is expected to grow from USD 8.696 billion in 2025 to USD 11.146 billion in 2030, at a CAGR of 5.09%.
The market is expected to grow at a considerable rate throughout the forecast period due to various favorable developments ongoing in the market. The global market for table salt is expected to be driven heavily owing to its wide use in various geographies in households as well as restaurants, hotels and cafes.
For instance, in August 2022, Taco Bell announced a pan-India investment of USD 100 million in order to expand its number of outlets in the country. The company had a total of 100 outlets in India as of August 2022 and aimed to increase that number to 600 outlets in the years to come with this investment. Such expansion projects by players dealing with processed foods are expected to drive the demand for table salt as well.
According to WHO, salt is the most common source of sodium and a rise in sodium intake can lead to increased chances of cardiac ailments and increased blood pressure. As a result, governments around the world have also taken actions of caution regarding the effects of sodium. For instance, the government of Mexico, under the NOM-051, made it mandatory to display a warning on the packaging of products that had more than 350mg of sodium for every 100 grams of the product, beginning in October 2020. Thus, increasing awareness regarding the downside of high sodium intake can make people minimize table salt consumption, thereby, constraining the market growth.
Based on the distribution channel, the table salt market is divided into online and offline distribution channels. Online distribution channels are fueled by the growing e-commerce activities and online shopping preferences in the post-pandemic world. The shift in grocery shopping habits due to the pandemic and the convenient delivery system shall contribute to the growth of the table salt market on online distribution channels. However, offline channels are dominating the market landscape. Offline distribution channels for purchasing table salt are retail outlets, grocery superstores, middlemen dealer agencies for commercial purchase, and other direct distribution networks. The presence of a strong sales and distribution network assists in boosting the sales volume and operating profits of a company. For instance, consider Tata Consumer Products Company which holds the leading market position in table salt production in India. The retail outlets' reach of Tata Consumer Products for its packaged salt products increased from 20 lakhs in 2018 to 38 lakhs in 2021.
Table salt is a basic household staple that is widely used for cooking and seasoning in North American cuisine. As a result, the demand for table salt is relatively constant and consistent. Moreover, the presence of a growing trend towards healthy eating and natural ingredients has also contributed to the growth of the table salt market in the North American region with rapid urbanization and changing lifestyles.
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