South Korea Table Grape Market - Forecasts from 2026 to 2031

The South Korea Table Grape Market is projected to register a strong CAGR during the forecast period (2026-2031).

The table grape market is a key part of South Korea's horticultural sector, supported by high-quality domestic crop production, strong consumer demand for good-quality table grapes, and government programs that increase agricultural productivity and exports. Korea has been growing table grapes for hundreds of years, and they can be enjoyed fresh or in many other forms, including juice, wine, jam, and a variety of foods. In recent years, table grape production has transitioned from traditionally grown varieties to premium table grape varieties to meet changing consumer preferences and help farmers improve their production practices.

Well-known grape varieties such as Campbell Early, Kyoho, and Shine Muscat are grown worldwide. Consumers select these grapes based on their sweetness, texture, and suitability for consumption as fresh fruit. Premium grape varieties such as Shine Muscat have very high demand both domestically and internationally due to their seedless nature and high sugar content. In addition to supporting the aforementioned grape production, domestic grape consumption is also a significant portion of South Korea's overall table grape market, as grapes are available all year round during the “in-season” periods. As vendors bring new table grape variety offerings to market and advances in agricultural technology improve grape production efficiency, the South Korean table grape market will continue to grow.

The chart highlights production growth in South Korea’s table grape sector, showing an average production of approximately 177,860 metric tons between 2016 and 2025, with output projected to reach around 185,200 metric tons in 2026. This steady increase reflects the country’s continued investment in high-quality grape cultivation, improved greenhouse technologies, and the expansion of premium varieties such as Shine Muscat. Rising production supports a stronger domestic supply and helps stabilize prices in the local fruit market. The trend also indicates growing opportunities for producers, distributors, and retailers as consumer demand for premium fresh fruits continues to expand across South Korea.

South Korea Table Grape Market Key Highlights

MARKET DYNAMICS

Market Drivers

Rising Consumption of Fresh Fruits and Grapes

Overall growth of South Korea's table grape market can be attributed to the steady increase in consumption of all types of fresh fruit, including grapes. As consumers have become more conscious of the importance of eating well and adopting new dietary habits, they are also looking for alternative ways to incorporate more fresh fruits into their daily meals.

Furthermore, with urban consumers increasingly demanding convenient and pre-packaged foods that also provide nutritional value, the popularity of fresh fruit such as grapes continues to grow as consumers recognise them for their natural sweetness and abundance of vitamins and antioxidants compared to many packaged foods. Healthier dietary choices have also been promoted through government-sponsored campaigns such as the Korean Government’s Healthy Eating Program, which encourages all Koreans to consume more fruits and vegetables (in addition to receiving balanced meals).

Overall, due to rising health consciousness, changes in dietary habits, and the increased availability of fresh fruit, total fruit consumption in South Africa is growing, with the table grape market also expected to experience increased demand.

The bar chart illustrates the strong growth of the dietary supplement market in South Korea and its reliance on imports from the United States. In 2022, South Korea imported about USD 1.8 billion worth of U.S. health supplements, accounting for nearly 38% of total supplement imports. The overall market size was estimated at USD 4.7 billion in 2023 and is projected to expand significantly to around USD 20 billion by 2030, reflecting increasing consumer awareness of health and wellness products and growing demand for functional foods. Rising health consciousness and higher consumption of nutritional products are also indirectly supporting demand for fresh and functional foods, including fruits such as grapes, which contribute to the growth of the South Korean table grape market.

MARKET SEGMENTATION

By Application: Fresh Consumption

Based on application, the South Korean table grape market is divided into fresh consumption, jams & jellies, fruit juices, bakery products, and others. The growing wellness trend in South Korea is impacting consumers’ food choices with a preference towards healthy options, including varied fruit varieties, gaining traction. Hence, table grapes, filled with antioxidants, vitamins, and fiber, offer various health benefits, owing to which their usage as key diet ingredients is expected to grow in the country.

Likewise, the improvement in living standards, followed by an increase in urban population, has provided a major push for food consumption in South Korea, further boosting the consumption scale of fresh table grapes. According to the UN Department of Economic and Social Affairs, which issued “World Urbanization Prospects 2025, the nearly 60.4% of the country’s population resided in cities, while 26.5% resided in towns.

Additionally, the improved disposable income in Korea has positively impacted the consumption scale of fresh produce, thereby uplifting the overall market scope for high-quality table grapes in the country. According to data from the Ministry of Data and Statistics, in Q4 2025, the average household income reached 93,560 Won, marking a 5.39% growth over Q4 2024. Additionally, the same source stated that the average household consumption expenditure on food & soft drinks also experienced 2.15% in the same quarter.

Furthermore, the ongoing lifestyle changes emphasized by the transition towards high convenience have altered the eating format of Koreans, with a preference for easy-to-eat products witnessing a steady growth. Table grapes fit perfectly under such criteria, especially among the younger generation who are more inclined towards ready-to-eat food options. Social media influencing and a constant pursuit of exotic varieties of table grapes are further driving its growth in the Korean market.

REGIONAL ANALYSIS

By Region: Gyeongbuk

Based on region, the South Korean table grape market is segmented into Gyeongbuk, Chungbuk, Chungnam, Gyeonggi Province, Jeollabuk-do, and others. The Gyeongbuk region is a major region in the South Korean table grape market due to its significant grape cultivation and handling a major share of the grape export in the country. This region’s table grape market is primarily driven by robust grape production, innovation in new grape varieties, premiumization, and global expansion, driven by the growing demand for the K-food trend. For instance, Gumi City is benefitting from the Agricultural Food Export Policy, which supports food exports, including grapes. In 2025, the export value reached 472 million won, marking a 197% increase from 2022, when it was 148 million won.

Gyeongbuk controls 56% of South Korea's grape-growing land, which extends to 4,829 hectares of dedicated grape vineyards, thus making it the country's top grape producer, as of 2025. The significant production area has resulted in accelerating export volume from 1,551 tons in 2022 to 2,906 tons in 2024, showing a significant growth rate of more than 30 percent in these years.

Moreover, the region's supportive climate conditions and soil also promote high-yielding cultivation of grapes, contributing to a favourable harvest that supports export reliability. In addition, the rapid innovation and introduction of new, premium, and seedless grape varieties in the market significantly contribute to the overall market growth.

For instance, the region developed four new domestically bred seedless grape varieties, namely Red Claret (red), Gold Sweet (yellow-green), Glory Star (green), and Ruby Sweet (red). These are developed for easy consumption with skin-eating varieties and are visually appealing with increased sweetness, which attracts the modern-day consumers who prefer convenient and premium quality products. Additionally, the export of these varieties was reported to have tripled from 2.5 tons in 2023 to 7.5 tons in 2024.

List of Companies

• Korea Grape Export Association

• Seoul Shine

• Gongju Shine Muscat Farm

• Montague Farms

• SNFL Group

Seoul Shine is a high-end grape brand that specializes in distributing premium Korean Shine Muscat table grapes that originate from South Korean agricultural areas. The company produces top-quality fruit through its strict safety procedures, professional growing methods, and thorough product testing, enabling it to achieve specific sweetness, size, and appearance standards for its grape clusters. The premium quality system enables precise selection and grading of grapes, whose distribution requires cold-chain packaging to preserve their freshness and product quality.

The company showcases the sensory characteristics of its Shine Muscat grapes, which produce powerful sweetness together with their crisp skin and juicy flesh, and their unique floral scent that resembles muscat wine. These seedless grapes are cultivated in the Sangju region of South Korea, which provides ideal conditions for grape production. The company ships harvested grapes through air logistics within 48 hours, which helps maintain their original freshness, thereby establishing itself as a top-quality table grape provider for the South Korean market and its export operations.