South America Baby Body Care Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Diapers, Wipes, Skin Care, Hair Care), By Distribution Channel (Online, Offline), And By Country - Forecasts from 2022 To 2027

The South America baby body care market is projected to grow at a CAGR of 4.14% during the forecast period to reach US$5.132 billion by 2027, from US$3.863 billion in 2020.

Baby products are commodities developed for infants and children under the age of three. Baby products are designed to be gentle and non-irritating, with ingredients chosen precisely for these qualities. The popularity of baby body care products is growing due to rising concerns about baby skin issues such as skin irritation, redness, and diaper rashes. Furthermore, as a result of the growing trend toward natural and eco-friendly products, companies in the South American region are developing products that are safe and organic in nature, driving demand for eco-friendly baby products and propelling the growth of the baby body care market in this region. With the introduction of innovative goods that provide comfort and safety for babies, parents are more eager to provide the best for their children, boosting sales of baby body care products.

Rapid urbanization is expected to boost market growth for baby body care products in South America.

According to BBVA Research, South America's urbanization began sooner than in other regions and has progressed at a significantly faster rate. According to World Bank data, the number of people living in urban areas in Brazil increased by more than 30 percent, from 141.91 million in 2000 to almost 185 million in 2020. In addition, the share of the country's urban population climbed from 73.9 percent in 1990 to 87 percent in 2020. According to the United Nations Department of Social and Economic Affairs' "World Urbanization Prospects: The 2018 Revision," Brazil's urban population will exceed 92 percent by 2050. As per the World Bank data, South America's urban population increased from about 463 million in 2010 to around 529 million in 2020. In 2000, 75.5 percent of South America's population resided in cities, compared to 81.1 percent in 2020. South America's urban population is expected to grow in the coming years. Because the need for baby body care products is predominantly focused in urban areas, the sale of these products is likely to increase as the urban population grows. As a result, the baby body care market in South America is expected to grow throughout the forecast period.

During the projected period, the considerable rise of e-commerce in South America is expected to promote the growth of the baby care products market.

According to the United States Department of Commerce's International Trade Administration, e-commerce in Argentina has grown dramatically in recent years, with a 64 percent increase in 2018 and a 76 percent growth in 2019. E-commerce has seen significant growth in Brazil, as well as moderate growth in other South American countries. For instance, according to the 2020 eEbit Webshoppers research, eCommerce in Brazil expanded by 16 percent in 2019 compared to 2018, with revenue of $15.7 billion - ten times larger than ten years before. The rise of e-commerce in South America is expected to boost the growth of baby body care items by boosting the prevalence of convenience-based purchases.

The popularity of natural and organic baby care products is growing due to rising concerns about baby skin issues such as skin irritation, redness, and diaper rashes. Because of growing waste disposal concerns, consumers are changing their focus to cruelty-free and minimal ingredients-based products, likely to boost the market growth. Moreover, due to this reason, major players in the market are investing and launching more products as per the demand of consumers. For example, in July 2019, Johnson's introduced a new line of gentler baby products that include coconut oil, cotton, chamomile, and green tea leaves, among other ingredients.

Low birth and fertility rates coupled with high innovation and product development costs may act as restraints for market growth.

According to a study conducted by ECLAC's Latin American and Caribbean Demographic Center (CELADE)-Population Division, the global fertility rate for Latin America and the Caribbean is estimated to be 2.04 live births per woman, putting the region below the replacement level of 2.1 live births per woman for the first time. The Global Fertility Rate (GFR) for the region is expected to continue to fall, reaching 1.72 by the years 2070-2075. This decline is expected to hamper the market's growth for baby body care products in the region. Moreover, the high costs associated with research and development for the innovation of products may also act as constraints for market growth.

COVID-19 Insights

Because of the pandemic and government limitations, there was a drop in the expenditure share of baby body care items in South America in 2020. Low birth rates and financial restraints resulting from the outbreak also impeded market expansion for baby products, especially in the early half of the year. 

Key Market Segments

• By Type
  •  Diapers
  • Wipes
  • Skin Care
    • Moisturizer
    • Powder
    • Face Cream
    • Diaper Rash Cream
    • Others
  •  Hair Care
    • Shampoo
    • Conditioner
    • Hair Oil
• By Distribution Channel
  • Online
  • Offline
• By Country
  • Brazil
  • Argentina
  • Others

1. INTRODUCTION
1.1. Market Definition
1.2. Market Segmentation

2. RESEARCH METHODOLOGY
2.1. Research Data
2.2. Assumptions

3. EXECUTIVE SUMMARY
3.1. Research Highlights

4. MARKET DYNAMICS
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Powers of Buyers
4.3.3. Threat of Substitutes
4.3.4. The Threat of New Entrants
4.3.5. Competitive Rivalry in Industry
4.4. Industry Value Chain Analysis

5. SOUTH AMERICA BABY BODY CARE MARKET, BY TYPE 
5.1. Introduction
5.2. Diapers 
5.3. Wipes
5.4. Skin Care
5.4.1. Moisturizer
5.4.2. Powder
5.4.3. Face Cream
5.4.4. Diaper Rash Cream
5.4.5. Others
5.5. Hair Care
5.5.1. Shampoo
5.5.2. Conditioner
5.5.3. Hair Oil

6. SOUTH AMERICA BABY BODY CARE MARKET, BY DISTRIBUTION CHANNEL
6.1. Introduction
6.2. Online
6.3. Offline

7. SOUTH AMERICA BABY BODY CARE MARKET, BY COUNTRY
7.1. Introduction
7.2. Brazil
7.3. Argentina
7.4. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrative
8.3. Mergers, Acquisition, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES
9.1. California Baby
9.2. Johnson and Johnson
9.3. Procter & Gamble
9.4. Kimberly-Clark Corporation
9.5. Weleda Argentina
9.6. Unilever PLC
9.7. Abbott
9.8. Pigeon Corporation
9.9. Mustela
9.10. L'Oreal

California Baby

Johnson and Johnson

Procter & Gamble

Kimberly-Clark Corporation

Weleda Argentina

Unilever PLC

Abbott

Pigeon Corporation

Mustela

L'Oreal