The Seedless Grapes Market is expected to grow from US$73.011 billion in 2025 to US$96.983 billion in 2030, at a CAGR of 5.84%.
In many fruit crops, reducing the number of seeds without disturbing fruit size is a significant breeding objective as it increases its buying appeal and makes the fruit more suitable for the food processing sector. One of the greatest coveted qualities of grapevine (Vitis vinifera) berries destined for direct consumption, either as raisins or fresh fruit, has stayed seedless for millennia. Grape planters are progressively demanding seedless varieties due to increased global demand. Furthermore, businesses are expanding the scope of digital marketing by utilizing revolutionary campaigns that incorporate new formats and opportunities to connect with customers across nations. In the U.S. and major export markets, a trio of new advertisements expanding the Go with Grapes from California every day worldwide advertising campaign was released in August 2020. Each advertisement, which is currently airing on cable television in the United States, emphasizes one of three essential ideas about grapes: California provenance, snacking, or health.
In addition, with the formation of various improved types, grape breeders have responded to purchaser demand for seedless grapes. The seedless characteristic of grapes was originally obtained from varieties with a long history, considering Black Monukka and Thompson Seedless. Numerous seedless grape varietals have diverse levels of seedlessness. For instance, vestigial seed traces are found in the majority of seedless grapes and can range in size from extremely minor to extremely large. The size and stiffness of seed coverings can differ significantly across grapes of the same type.
The seedless grape varietals are generally divided into two groups: black and red. The production of these types, such as seedless white grapes, has lately flourished, which has propelled farmers to produce club varieties, shielding them from the competition and ultimately witnessing big profit margins. Private corporations are principally involved in research and development initiatives to enlarge the accessibility of innumerable grape types. Furthermore, as per Fazendas Labrunier, Brazil’s largest table grape producer, table grapes had little value and were mostly consumed during specific seasons in the nation. As a result of the recent launch of new seedless types, they are now seen as a more appealing and delectable healthful snack. Consequently, their consumption has significantly increased and is still growing. Furthermore, the nation has a strong preference for seedless white grapes, so cultivars like the Timpson from SNFL, Arra 15 from Grappa, Sugar Crisp from IFG, and Autumn Crisp from SunWorld are highly popular.
By geography, the seedless grapes market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The North American seedless grapes market has been segmented into the United States, Canada, and Mexico. The consumption of fresh fruits and vegetables in North America is increasing as a result of the shift towards healthy lifestyle trends resulting in the demand for seedless grapes for immediate consumption. The business is able to "stretch the harvest time period" since Vineland's grape variety has a different harvest window than the earlier variety. The seedless grapes have also performed well "on quantity" and have endured Canada's harsh summers and winters.
As a result of such developments, the Canadian market held a market share of XX% in 2021. The recent increase in prices is likely to induce farmers to further increase the production of the seedless variety. Furthermore, in March 2022, Cornell AgriTech and Sun World International collaborated and developed Sugrafiftytwo, a green seedless grape variety that ripens ultra-early and has a sweet Muscat flavor and a firm, crisp texture, and Sugrasixty, a red variety that ripens in the middle of the season and has large berries and a tropical aroma with overtones of mango. The revenues from the marketing of the varieties created by both groups will continue to go back and support the cooperation.
Key Market Segments