Quinoa Market, sustaining a 8.29% CAGR, is anticipated to rise from USD 1.570 billion in 2025 to USD 2.532 billion in 2031.
Quinoa is a versatile and nutritious plant offering both seeds and leaves for consumption and providing a diverse range of culinary possibilities. Quinoa stands out for its high fiber content, with a single 185g cup providing 5.18 grams, equivalent to at least 15.42% of a person's daily fiber requirement. The use of quinoa flour in products has been shown to offer greater nutritional value. This essential mineral plays a role in various bodily functions, contributing to overall health.
Market Drivers
The rising popularity of quinoa as a health-conscious choice.
Globally, the surge in quinoa's popularity as a health-conscious choice is notable, driven by its nutritional richness. Enriched with plant compounds such as quercetin and kaempferol, quinoa provides antioxidants that may offer protection against various chronic conditions. Research suggests that kaempferol, found in quinoa, may contribute to defense against infection, heart disease, diabetes, and certain cancers, including skin and liver cancers. Quinoa stands out as a unique plant protein that contains all essential amino acids. With an increasing number of consumers prioritizing a healthy diet, quinoa has gained attention as a prominent 'superfood' in recent years, particularly in niches such as the gluten-free and vegan markets.
Growing demand for Ethnic diets.
The heightened demand for ethnic food is driven by increased migration and globalization, exposing individuals to a myriad of culinary traditions and fostering a curiosity for exploring diverse flavors and ingredients. Many ethnic cuisines place a strong emphasis on utilizing fresh, natural ingredients and adhering to traditional cooking methods, aligning seamlessly with prevailing health trends. In this culinary landscape, quinoa emerges as a versatile and inclusive option, accommodating dietary restrictions such as gluten sensitivity and veganism, and is well-positioned to meet the evolving needs of individuals embracing diverse culinary traditions and dietary choices.
Market Challenges
Depletion in soil nutrition.
Intensive agricultural practices have the potential to deplete vital soil nutrients and organic matter, posing a long-term threat to productivity and adversely affecting local ecosystems. This impact is particularly significant for rural communities, smallholder farmers, and those living in poverty, with 3.2 billion people globally being affected by land degradation. Quinoa, in particular, faces significant threats to its production due to land use changes and the loss of traditional varieties. As it becomes integral to the global market, it is important to address sustainable practices and soil conservation to mitigate the potential adverse impacts on the environment, local communities, and global inequality.
The quinoa market segmentation based on end-users, categorized into Household and Industries
The quinoa market based on end-users is categorized into Households and Industries. In the household segment, quinoa emerges as a versatile and nutritious staple cherished by individuals and families alike. Consumers seamlessly integrate quinoa into their daily meals, relishing its health benefits and appreciating its culinary flexibility. On the industrial front, it leverages quinoa as a valuable ingredient or product across diverse sectors, encompassing both food and non-food applications. Within the food industry, quinoa finds application in the manufacturing of ready-to-eat products, snacks, baked goods, and more.
Europe is anticipated to hold a significant share of the quinoa market-
Europe is projected to account for a notable share of the quinoa market. The growth of quinoa in Europe extends beyond mere consumption; it is now focused on product development and meeting the escalating demand for healthier food options. Currently, Europe, encompassing both the European Union and EFTA (European Free Trade Association), stands out as the primary importer of quinoa from leading quinoa-producing countries such as Peru, Bolivia, and Ecuador. The region accounts for approximately one-third of the total quinoa imports from these countries in 2020, underlining Europe's pivotal role in the global quinoa trade. The evolving dietary preferences and increasing awareness of the health benefits associated with quinoa suggest a sustained incorporation of this nutritious grain into European diets.
Market Developments
June 2023- Brigham Young University (BYU) and Washington State University collaborated to introduce new quinoa varieties aimed at addressing global food security and nutrition challenges. In their joint efforts, scientists developed a protein-rich quinoa plant adapted to endure the often challenging growing conditions in Rwanda and other African countries.
December 2020- Ingredion Incorporated unveiled a new addition to its expanding line of plant-based proteins—HOMECRAFT® Quinoa 112 flour which sets itself apart by being milled from a proprietary waxy variety of the golden quinoa seed. Ingredion's introduction of HOMECRAFT Quinoa 112 flour underscores its commitment to providing sustainable and nutritious solutions that cater to the evolving demands of the food industry.
Company Products
Quinoa Market Segmentation
By Type
Quinoa Seeds
Quinoa Flour
Quinoa Pop
Quinoa Flakes
By Procedure
Organic
Conventional
By End-User
Household
Industries
By Geography
North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
China
India
Japan
South Korea
Indonesia
Thailand
Others