Portable Power Station Market Size, Share, Opportunities And Trends By Capacity (Less than 200W, 200 – 500W, More than 500W), By Battery Type (Lithium Ion, Lead Acid, Others), By Application (Emergency Power, Off-Grid Power), By End User (Residential, Commercial), By Sales Channel (Online, Offline), And By Geography - Forecasts From 2023 To 2028

Portable power stations are portable devices that are used to provide electrical power in situations where traditional power sources are unavailable or unreliable. They are essentially large rechargeable battery packs with various input/output ports for charging and powering electronic devices. These portable power stations can be used in a variety of situations such as camping trips, outdoor events, and during power outages and are also popular among outdoor enthusiasts who need a reliable source of power to charge their phones, laptops, and other electronic devices while away from home. The primary advantages of using portable power stations are their portability, ease of use, and versatility. They are also environmentally friendly compared to gas-powered generators and are much quieter in operation. With the growth of outdoor activities such as camping, tailgating, and outdoor events, people are looking for reliable and convenient power sources to power their devices and appliances. Portable power stations offer a convenient and easy-to-use solution to this problem. Additionally, the growth of renewable power sources, advancements in battery technology, etc. are a few more factors behind the growth of the portable power stations market.

The growing travel and tourism sector plays a pivotal role in propelling the expansion of the portable power station market.

Portable power stations are an essential tool for the travel and tourism industry as they provide a convenient and reliable source of power for travellers who want to stay connected and comfortable while on the go. Portable power stations are an eco-friendly alternative to gas-powered generators, making them an excellent choice for eco-tourism as they allow travellers to enjoy nature while minimizing their impact on the environment. Thus, the growing travel and tourism industry is likely to boost the growth of the portable power station market. According to the World Travel and Tourism Council, the travel and tourism industry has witnessed an increase in its contribution to the global GDP, rising by US$ 1 trillion in 2021 also the travel and tourism industry's contribution to the global GDP also increased to 6.1% for the same year. Additionally, the data shows that in 2021, there was a 28% increase in travel and tourism GDP change in Europe and 23.5% in Africa. The Asia Pacific region and the Middle East recorded a 16.0% and 15.9% increase, respectively, in 2021. Therefore, the ongoing expansion of the travel and tourism industry is likely to boost demand for portable power stations, resulting in promising growth for the global portable power stations market.

The portable power stations market exhibits the highest growth potential in the North American region due to increased camping activities in the region.

Portable power stations are highly useful in camping as they provide a convenient and reliable source of power for a variety of camping equipment, including lights, heaters, fans, portable stoves, and charging electronic devices and eliminate the need for a noisy and polluting generator, making them an eco-friendly alternative. They are compact and lightweight, making them easy to transport and store, and they typically offer multiple charging options, including solar panels, car adapters, and wall outlets, ensuring that campers can always keep their devices charged even in remote locations. Thus, the growing trend of camping activities in this region will boost the growth of the portable power stations market. For instance, according to the KOA North American Camping Report, the number of active campers went up from 82,291,200 in 2020 to 93,819,400 in 2022. The same source also indicates that the overall camping incidence increased from 67% in 2020 to 71% in 2021 in the United States of America. During 2021, approximately 57 million households went on at least one camping trip, which represents a notable increase from the 48.2 million households that did so in 2020 and the 42 million households in 2019. This report also indicates that the percentage of new camper households increased from 4% in 2019 to 16% in 2021. KOA data also indicates that the number of campers in Canada in 2021 was recorded at around 5 million. Therefore, the increasing popularity of camping in North America is a key factor contributing to the potential growth of the portable power stations market in the region.

Market Key Developments

• In September 2022, Growatt, a China-based company, released its inaugural portable power station called the 'Infinity1500'  with a battery capacity of 1512Wh and 2000W AC output. The Infinity1500 offers a two-hour AC charging speed and supports up to 800W solar input.
• In September 2022, a new Silent series portable power station was launched by Chinese electrical product manufacturer, GONEO. It features a sufficient and stable power supply for powering electrical devices outdoors, as well as a noise-free design that allows users to immerse themselves in nature while camping.
• In March 2022, EcoFlow, a provider of portable power and renewable energy solutions, recently introduced the River series of portable power stations designed for both indoor and outdoor applications. The series comprises three models: normal, mini, and pro, each equipped with the latest NCM battery technology, enabling quick charging, high output, large capacity, and lightweight portability that make them suitable for year-round use.

Segmentation

• By Capacity
  • Less than 200W
  • 200 – 500W
  • More than 500W
• By Battery Type
  • Lithium Ion
  • Lead Acid
  • Others
• By Application
  • Emergency Power
  • Off-Grid Power
• By End User
  • Residential
  • Commercial
• By Sales Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    •  Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Suadi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY  

2.1. Research Data

2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Market Opportunities

4.4. Porter’s Five Force Analysis

4.4.1. Bargaining Power of Suppliers

4.4.2. Bargaining Power of Buyers

4.4.3. Threat of New Entrants

4.4.4. Threat of Substitutes

4.4.5. Competitive Rivalry in the Industry

4.5. Industry Value Chain Analysis

5. PORTABLE POWER STATION MARKET ANALYSIS, BY CAPACITY

5.1. Introduction

5.2. Less than 200W

5.3. 200 – 500W

5.4. More than 500W

6. PORTABLE POWER STATION MARKET ANALYSIS, BY BATTERY TYPE

6.1. Introduction

6.2. Lithium Ion

6.3. Lead Acid

6.4. Others

7. PORTABLE POWER STATION MARKET ANALYSIS, BY APPLICATION

7.1. Introduction

7.2. Emergency Power

7.3. Off-Grid Power

8. PORTABLE POWER STATION MARKET ANALYSIS, BY END-USER

8.1. Introduction

8.2. Residential

8.3. Commercial

9. PORTABLE POWER STATION MARKET ANALYSIS, BY SALES CHANNEL

9.1. Introduction

9.2. Online

9.3. Offline

10. PORTABLE POWER STATION MARKET ANALYSIS, BY GEOGRAPHY

10.1. Introduction

10.2. North America

10.2.1. USA

10.2.2. Canada

10.2.3. Mexico

10.3. South America

10.3.1.  Brazil

10.3.2. Argentina

10.3.3. Others

10.4. Europe

10.4.1. Germany

10.4.2. UK

10.4.3. France

10.4.4. Spain

10.4.5. Others

10.5. Middle East and Africa

10.5.1. Suadi Arabia

10.5.2. UAE

10.5.3. Others

10.6. Asia Pacific

10.6.1. China

10.6.2. Japan

10.6.3. South Korea

10.6.4. India

10.6.5. Australia

10.6.6. Others

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

11.1. Major Players and Strategy Analysis

11.2. Emerging Players and Market Lucrativeness

11.3. Mergers, Acquisitions, Agreements, and Collaborations

11.4. Vendor Competitiveness Matrix

12. COMPANY PROFILES

12.1. Anker Innovations Co. Ltd

12.2. Bluetti

12.3. EcoFlow

12.4. Jackery Inc.

12.5. Milwaukee Electric Tool Corporation

12.6. Inergy Technologies

12.7. Zendure

12.8. Portable Electric

12.9. Mango Power

12.10. Marxon

Anker Innovations Co. Ltd

Bluetti

EcoFlow

Jackery Inc.

Milwaukee Electric Tool Corporation

Inergy Technologies

Zendure

Portable Electric

Mango Power

Marxon