On-device Intelligence Market Size, Share, Opportunities, And Trends By Technology (Machine Learning, Internet of Things, Others), By Application (Smartphones & Tablets, Wearables, PCs & Laptop, Others),By End-User (Consumers, Healthcare, Retail and E-commerce, Industrial Sector, Others), And By Geography - Forecasts From 2025 To 2030

On-device Intelligence Market Size

The On-device intelligence market is expected to grow at a CAGR of 17.35%, reaching a market size of US$121.503 billion in 2030 from US$54.590 billion in 2025.

Device intelligence allows data processing near the source, which was traditionally sent to the centralized cloud servers for data management and processing. Using on-device intelligence minimizes the dependency on cloud infrastructure, reducing the cost of computing and energy by processing the data locally. Thus, on-device intelligence allows the technology to be more data-centric and sustainable. 

On-device intelligence is implemented and used in several devices, such as smartphones, wearables, home appliances, autonomous vehicles, etc. It allows real-time decision-making and helps the applications to work more efficiently. 

The demand for on-device intelligence is increasing due to the growing awareness of data privacy, as on-device intelligence allows for local processing of data, avoiding the sharing of personal information with the cloud servers and minimizing the concern of data breaches.

The technological advances in edge computing, such as Tensor Virtual Machine, chipset technology, quantization techniques, QLoRA, and GPTQ, among others, are driving the market to grow substantially by allowing more efficient on-device data processing. Further, the growing demand of consumers for real-time decision-making is also boosting market expansion. Moreover, substantial cost reduction is motivating market stakeholders to use on-device intelligence as it helps in saving costs by reducing transmission and cloud processing costs. The increasing internet penetration and substantial growth in the adoption of smartphones are making the environment conducive to market growth. 

What are the On-Device Intelligence Market growth drivers?

• Cost reduction by using On-device intelligence is propelling the market to grow

The demand for on-device intelligence is growing substantially due to the cost reduction associated with its use. On-device intelligence implies local processing of data, avoiding the need for transmission of data to the cloud servers except important ones, leading to a reduction in transmission cost, cloud storage cost, and computing cost. Reduction in the need for high-bandwidth and low-latency networks reduces the cost substantially. Thus, on-device intelligence reduces cost, motivating consumers and organizations, such as those dealing with smartphones, wearables, autonomous vehicles, and more, to use on-device intelligence.    

• Advancements in On-Device Intelligence are driving market growth

The on-device intelligence market has witnessed continuous technological advancements leading to substantial market growth as efficiency is increasing and cost is decreasing with the advent and innovation of new technologies. Technological development is allowing its wide application across various industries. For example, developing specialized processors optimizes the execution of machine learning and artificial intelligence tasks on the device, increasing efficiency and reducing latency, such as Google’s Edge TPU specialized processors, enhancing the device capabilities and making it feasible for broader applications. There is ongoing research and development in the technology, such as advances in low-power chips and energy algorithms, which, once developed, will boost market expansion. 

Segment analysis of the On-Device Intelligence Market:

• By Application, Smartphones & Tablets will hold a considerable segment share, while wearables will have strong growth during the forecast period

In the forecast period, smartphones and Tablets will continue to hold a major share in on-device intelligence technology. The market has already reached the point of saturation in some regions like North America and Europe. Thus, it will have moderate growth during the forecast period. In emerging economies like India, it will continue to grow as there is increasing adoption of smartphones & tablets.

The market will grow continuously due to increasing demand for Al-powered features such as facial recognition and Augmented reality. As per the IDC Worldwide Quarterly Mobile Phone Tracker Report data, global smartphone shipments increased by 4% year-on-year to 316.1 million units in the 3Rd quarter of 2024, highlighting the growing adoption of smartphones. The forecast by the same institution suggests that there will be 363.6% year-on-year growth in generative AI smartphones that allow on-device GenAI models in 2024, highlighting the demand for smartphones for enhanced AI capabilities. 

The wearables market will see strong growth during the forecast period due to the growing demand for wearables as people are increasingly focusing on health and health-related technologies like sleep tracking, footstep counting, heartbeat monitoring, etc. 

On-device Intelligence Market Geographical Outlook:

• North America will hold the largest market share during the forecast period

Based on Geography, North America is estimated to hold a significant share of the On-Device Intelligence market. This region's market dominance and continued growth are driven by the widespread adoption of advanced technologies, particularly AI, and the strong presence of leading technology companies. The continued investment and research are also driving this market’s growth.  

The European market will also have a significant market share during the forecast period. The growing investment in artificial intelligence will be driving market expansion.

On the other hand, the Asia Pacific region will witness growth during the forecast period due to its rising digital transformation, driving the need for on-device intelligence. There is a substantial increase in the adoption of smart devices, wearables, and smart appliances, i.e., a growing electronics industry, particularly in countries like India, China, Taiwan, and Korea, driving the market growth in related sectors like on-device intelligence. Additionally, the rise in the automotive industry and manufacturing is driving the market to grow substantially, offering a major boost to its expansion. 

Recent developments in the On-Device Intelligence Market:

• In December 2024, Qualcomm will launch the Qualcomm AI program for Innovators 2025 in Asia-Pacific, such as Japan, Singapore, and South Korea, to help professional developers and startups create on-device AI solutions.
• In October 2024, OPPO announced its significant breakthrough in implementing the Mixture of Experts (MoE) architecture on-device. The MoE architecture activates the specialized sub-models to handle specific tasks, helping to enhance AI processing efficiency. This makes the OPPO to be the first company to launch this innovation.

On-device Intelligence Market Scope:

Report Metric	Details
On-device Intelligence Market Size in 2025	US$54.590 billion
On-device Intelligence Market Size in 2030	US$121.503 billion
Growth Rate	CAGR of 17.35%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Technology Application End-User Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the On-device Intelligence Market	NVIDIA Corporation Google Qualcomm Technologies Inc. Intel Corporation Apple Inc.
Customization Scope	Free report customization with purchase

 

The On-device Intelligence Market is analyzed into the following segments:

• By Technology
  • Machine Learning
  • Internet of Things
  • Others
• By Application
  • Smartphones & Tablets
  • Wearables
  • PCs & Laptop
  • Others
• By End-User
  • Consumers 
  • Healthcare
  • Retail and E-commerce
  • Industrial Sector
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Indonesia
    • Thailand
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View 

5. ON-INTELLIGENCE MARKET BY PRODUCT BY TECHNOLOGY

5.1. Introduction

5.2. Machine Learning

5.3. Deep Learning

5.4. Internet of Things

5.5. Computer Vision

5.6. Others

6. ON-DEVICE INTELLIGENCE MARKET BY APPLICATION

6.1. Introduction

6.2. Smartphones & Tablets

6.3. Wearables

6.4. PCs & Laptops

6.5. Others

7. ON-DEVICE INTELLIGENCE MARKET BY END-USER

7.1. Introduction

7.2. Consumers 

7.3. Healthcare

7.4. Retail and E-commerce

7.5. Industrial Sector

7.6. Others

8. ON-DEVICE INTELLIGENCE MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Technology

8.2.2. By Application

8.2.3. By End-User

8.2.4. By Country

8.2.4.1. USA

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By Technology

8.3.2. By Application

8.3.3. By End-User 

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Technology

8.4.2. By Application

8.4.3. By End-User 

8.4.4. By Country

8.4.4.1. United Kingdom

8.4.4.2. Germany

8.4.4.3. France

8.4.4.4. Spain

8.4.4.5. Others

8.5. Middle East and Africa

8.5.1. By Technology

8.5.2. By Application

8.5.3. By End-User 

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. UAE

8.5.4.3. Others

8.6. Asia Pacific

8.6.1. By Technology

8.6.2. By Application

8.6.3. By End-User 

8.6.4. By Country

8.6.4.1. China

8.6.4.2. Japan

8.6.4.3. South Korea

8.6.4.4. India

8.6.4.5. Indonesia

8.6.4.6. Thailand

8.6.4.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. NVIDIA Corporation

10.2. Google 

10.3. Qualcomm Technologies Inc.

10.4. Intel Corporation

10.5. Apple Inc.

10.6. Amazon Inc.

10.7. IBM Corporation

10.8. Samsung

10.9. Media Tek

10.10. Horizon Robotics

NVIDIA Corporation

Google 

Qualcomm Technologies Inc.

Intel Corporation

Apple Inc.

Amazon Inc.

IBM Corporation

Samsung

Media Tek

Horizon Robotics