The Norway Smartwatch Market is projected to register a strong CAGR during the forecast period (2026-2031).
The digital economy in Norway is characterized by exceedingly high levels of connectivity to the internet and other technologies. The most recent data from Statistics Norway indicates that virtually all Norwegian adults now report regular internet usage and that household internet access should be nearly 100% in 2025. The publications include estimates of connected device usage that include “other” connected devices (like smartwatches). However, the standard ICT usage publication does not provide separate estimates on the number of connected devices specifically classified as smartwatches.
The simplicity of these figures indicates that there is a complete acceptance of digital technology in Norway, and that smart devices that access the internet are integrated into daily life efficiently. Data shows that Norwegians are using smartphones, laptops, tablets, and new smart wearables (like smart watches) to access digital services, and households across all four generational cohorts are continually increasing their internet usage. Because of Norway’s high levels of internet connectivity and the degree of comfort with technology there, the number of smartwatches in the country is being indirectly supported by this environment. Data on ICT usage from government-provided reports is also being used to build the overall potential of the market by providing evidence of the widespread use of connected devices in Norway.
This figure shows the share of Norway’s population aged 16 to 79 using the internet, rising from 99 per cent in 2024 to 100 per cent in 2025, based on official data from Statistics Norway (SSB). This level of digital penetration indicates that virtually the entire working-age and senior population is connected to online services and digital platforms. For the smartwatch market, this is highly supportive, as smartwatches rely on internet connectivity for core functions such as app synchronization, health tracking, cloud storage, notifications, and payment services. A fully connected population removes digital adoption barriers and creates a strong foundation for wearable device usage across all age groups.
Market Drivers
Strong Health and Fitness Awareness
One of the main factors driving the Norwegian smartwatch market’s growth is the high level of health and fitness awareness among consumers in that country. This is because Norwegian people value living healthily, being physically active, and embracing preventive measures for their health. Continuous heart-rate monitoring, oxygen level measurement, sleep quality evaluation, stress tracking, ECG, and activity optimization tools are some of the functions that users use for getting instant feedback on their physical condition.
The rising obesity and weight-related health issues in Norway are one of the main reasons for the continued market growth. Unlike most developed countries, Norway records relatively low obesity levels, but the recent rise in overweight/obesity cases has led to increased concerns amongst the public about physical inactivity, unhealthy diets, and sedentary lifestyles. There were 59% adults with high BMI in 2025, while 20% of adults were living with obesity in 2025.
Health and fitness awareness in Norway is supported by the government's initiative through the Norwegian Directorate of Health, which encourages people to be physically active daily through national guidelines and programs such as Active Everyday Life. The National Public Health Act focuses on disease prevention and the promotion of an active lifestyle, thus indirectly supporting the use of smartwatches as tools to track fitness and health metrics.
The increasing focus on preventing obesity and managing weight over the long term aligns with national health priorities as well as individual wellness goals. Hence, smartwatches are becoming more valuable digital aids for people.
By Product: Standalone
Based on product, the Norwegian smartwatch market is divided into extension, classical, and standalone. Progression in urban population strength has transformed the overall consumer landscape in Norway. With ongoing technological developments, the demand for wearable devices featuring independent operation capabilities is gaining traction in the country. Standalone smartwatches fulfil this criteria as they feature their own cellular connectivity (via eSIM or physical sim card), which enables users to make calls and text using data-driven apps.
Furthermore, the growing digitization impacted by booming internet penetration among the tech-savvy younger generation has played a major role in driving smart equipment demand in Norway, thereby positively impacting standalone smartwatch usage. According to the data from Statistics Norway (SSB), in 2025, nearly 95% of individuals living in Norway used the internet several times a day, while the usage frequency among the population aged 16 to 24 years stood at 97%.
Moreover, besides being a fashion accessory, standalone smartwatches also serve as a medium for sleep and overall health & fitness tracking. Over the years, the prevalence of various health issues has shown constant progression in Norway. For instance, according to the Norwegian Institute of Public Health (NIPH), in 2024, the total number of heart failure cases reached 33,895, marking a 2.8% growth over the preceding year. The same source also stated that cases related to ischemic heart disease stood at 44,560 in the same year.
Hence, with the growing consumer health consciousness that aligns with the national wellness trends, efforts to tackle major issues such as cardiovascular disease are expected to drive the demand for standalone fitness trackers, thereby giving a simultaneous boost to the usage of standalone smartwatches. Likewise, additional factors like well-established presence of well-known brands, namely Apple Inc., which provide their standalone models, namely “Apple Watch SE 3”, “Apple Watch Ultra 3”, and “Apple Watch Series 11” has further transformed the overall market landscape.
By Application: Wellness and Healthcare
By application, the Norwegian smartwatch market is segmented into personal assistance, wellness and healthcare, sports, and others. The growing popularity of the internet and smart technology, which has ushered in the smart era and the widespread use of smartwatches, is the key factor driving the Norwegian smartwatch market. In addition, the rising concern for people's health has prompted a widespread uptake of smartwatches with sophisticated health-tracking functions.
According to the World Health Organization, with 10,906 deaths from cardiovascular diseases in 2021 and a crude mortality rate of 201 per 100,000 population, heart health remains a significant public health concern in Norway. This strengthens demand for smartwatches with cardiovascular monitoring features such as heart rate tracking and ECG, supporting growth in the wellness and healthcare segment of the Norwegian smartwatch market.
Another key driver is the integration of smartwatches with Norway’s advanced digital healthcare ecosystem. In line with this, in 2023, Norway’s health expenditure per capita was USD 8,296.36 as per the World Bank. The country has a strong telemedicine infrastructure and high digital health adoption, allowing wearable data to sync seamlessly with mobile health applications and remote consultation platforms. This supports chronic disease management, virtual follow-ups, and continuous patient monitoring, positioning smartwatches not just as fitness devices but as complementary healthcare tools.
Demographic trends also contribute significantly to market growth. Norway’s population is projected to grow from 5.446 million in 2022 to 6.516 million by 2070, indicating steady long-term demographic expansion. More importantly, this growth is accompanied by population ageing, which increases demand for health monitoring solutions. As the elderly population rises, smartwatches with features such as heart rate monitoring, fall detection, ECG, and remote health tracking are expected to see stronger adoption, supporting sustained growth in the wellness and healthcare segment of the Norwegian smartwatch market.
List of Companies
Apple Inc.
Samsung Electronics Co., Ltd.
Garmin Ltd.
Huawei Technologies Co., Ltd.
Alphabet Inc.
Suunto Oy
Polar Electro Oy
Withings
BBK Electronics Corp. Ltd.
Compagnie Financière Richemont S.A.