Natural Food Flavors Market Size, Share, Opportunities, And Trends By Source (Animal, Plant), By Application (Dairy, Beverages, Bakery and Confectionery, Others), And By Geography - Forecasts From 2025 To 2030

Natural Food Flavors Market Size

The natural food flavours market is expected to grow at a CAGR of 7.53%, reaching a market size of US$11.594 billion in 2030 from US$8.065 billion in 2025.

Flavouring substances derived from natural sources, such as plants and animals, are known as natural food flavours. These flavoring agents are utilized to improve and balance the flavor of different foods. Over the next five years, the market for natural food flavours is expected to grow steadily. This growth is due to the rising consumer awareness of the need for clean-labeled products in both developed and developing nations and the growing demand for organic products. Customers have shown a preference for eating foods that come from natural sources.

Further, one of the main factors driving the market's growth over the next five years is the growing use of organically based flavours by food manufacturing companies.  This, along with the rapidly changing lifestyles of people, especially in emerging nations where industrialization and urbanization are occurring quickly, has further increased demand for processed foods, which will have a major impact on the market's growth over the next five years. However, the market is anticipated to be constrained by the availability of alternatives, such as artificial and natural food flavourings, hindering its expansion throughout the forecast period.

What are the Natural Food Flavours Market Drivers?

• Changing consumer preferences and growing health and wellness trends are contributing to the natural food flavours market growth

Consumer tastes have notably changed about food flavours. Most customers are considering rather extreme flavoring experiences that prove authentic and original. Natural and organic have become the flavours of choice, as well as those representing various cuisines and health-conscious options. Because of this need, the creation of exciting and novel flavour profiles catering to various tastes and preferences has expanded. With the continuous endeavors of food producers toward developing flavor options that are novel and exciting, the market for food flavors continues to rally into the future to provide those changing tastes of people.

Moreover, food tastes have changed enormously in the last few years with the global health and wellness trend. The urge for health has turned the consumer toward non-artificial or synthetically made flavorings. However, natural and clean-label taste solutions garner a lot of interest owing to their artificial ingredients and additives concerns. A more balanced and healthier array of products emerges from increased spending in R&D focused on creating flavors from real fruits, herbs, and spices.

• Growing demand for clean, labeled products is anticipated to boost the natural food flavors market.

The consistent rise in demand for clean, labeled, and natural food products—especially in emerging economies where people's purchasing power is rising, and their awareness of the importance of eating a healthy, nutritious diet is growing—is one of the main factors driving the demand for natural food flavours. Because of the strong demand, producers in the food and beverage industries are constantly trying to expand their product lines by adding naturally produced goods. The demand for organic food has increased due to a growing number of health-conscious people worldwide, driving the expansion of the natural food flavours industry during the forecast years.

• Growing demand from the bakery industry is anticipated to boost the natural food flavours market.

The growing use of natural flavours in baked goods is expected to propel the bakery and confectionery sector's growth over the next five years. Additionally, this segment's growth will be further supported by the expanding worldwide bakery and confectionery sector over the next five years. Because natural flavors are widely used in the beverage industry, the beverages segment is anticipated to maintain a strong market share over the next few years.

The rise in this market is ascribed to consumers' growing interest in natural beverages and manufacturers' enhanced efforts to introduce goods with lower fat, sugar, and salt content. Furthermore, the demand for low-calorie foods and drinks is primarily driven by increased worries about managing diabetes and maintaining and losing weight.

Natural Food Flavours Market Restraints:

• Strick regulations are anticipated to hamper the market growth

Several laws and regulations should be complied with by this industry and are regulated by regulatory affairs. However, all these differences from country to country are regarded with the universal objective of keeping their taste qualities. The rules ensure the ingredients are properly labeled, and the delicious essences are rightfully used. These standards or laws enforced by different regulatory agencies will thus limit market expansion in the long term by delaying new products and already established product development by manufacturers, resulting in product recalls. Thus, strict laws enforced worldwide could negatively impact the natural food flavors market.

Geographical Outlook of the Natural Food Flavours Market:

• Asia Pacific is witnessing exponential growth during the forecast period.

The developing economy of Asia Pacific has a widely populated and employed professional workforce. People consume dairy products in a quite different context in Asia Pacific compared to Europe and the US. This is because of consumers' preferences and because this basic ingredient can be transformed into many exotic products, from yoghurts to beverages. Population trends are among the major macroeconomic factors propelling the market for edible flavoring agents. Additionally, several mid-tier companies can expect to benefit from investments made by international companies, especially from large countries such as China, India, and Japan.

Key Launches in the Natural Food Flavours Market:

• In March 2024, BASF Aroma Ingredients brand Isobionics® introduced a new natural product to the flavor industry. The latest product in the Isobionics® range, Isobionics® Natural beta-Caryophyllene 80, demonstrates the company's dedication to creating natural tastes based on consumer demand. The FlavourTalk Raw Materials Exhibition 2024, held on March 20 at the Millennium Gloucester Hotel Conference Centre in London, marked the debut of Isobionics® Natural beta-Caryophyllene 80.
• In February 2022, Givaudan introduced PrimeLock, a major advancement in the food taste sector. PrimeLock is a product and concept designed to solve important industry issues, especially those related to preserving natural flavours and ingredients. Preserving food and beverage goods' freshness, flavour, and scent is the main goal of PrimeLock. It uses cutting-edge encapsulation technology to shield delicate flavorings from deterioration from exposure to oxygen, heat, and light. With the help of this technique, ingredients' original, genuine flavor and aroma are preserved for a longer period. 

Natural Food Flavors Market Scope:

Report Metric	Details
Natural Food Flavors Market Size in 2025	US$8.065 billion
Natural Food Flavors Market Size in 2030	US$11.594 billion
Growth Rate	CAGR of 7.53%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Source Application Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Natural Food Flavors Market	Givaudan S.A. Associated British Foods plc ADM DSM Firmenich SA Kerry Inc.
Customization Scope	Free report customization with purchase

 

The natural food flavours market is segmented and analyzed as follows:

• By Source
  • Animal
  • Plant
• By Application
  • Dairy
  • Beverages
  • Bakery and Confectionery
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Others

Our Best-Performing Industry Reports

 

Backhoe Loader Market

Volumetric Video Market

Lutein Market

---

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View 

5. NATURAL FOOD FLAVOURS MARKET BY SOURCE

5.1. Introduction

5.2. Animal

5.3. Plant

6. NATURAL FOOD FLAVOURS MARKET BY APPLICATION

6.1. Introduction

6.2. Dairy

6.3. Beverages

6.4. Bakery and Confectionery

6.5. Others

7. NATURAL FOOD FLAVOURS MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. By Source

7.2.2. By Application

7.2.3. By Country

7.2.3.1. USA

7.2.3.2. Canada

7.2.3.3. Mexico

7.3. South America

7.3.1. By Source

7.3.2. By Application

7.3.3. By Country

7.3.3.1. Brazil

7.3.3.2. Argentina

7.3.3.3. Others

7.4. Europe

7.4.1. By Source

7.4.2. By Application

7.4.3. By Country

7.4.3.1. United Kingdom

7.4.3.2. Germany

7.4.3.3. France

7.4.3.4. Italy

7.4.3.5. Spain

7.4.3.6. Others

7.5. Middle East and Africa

7.5.1. By Source

7.5.2. By Application

7.5.3. By Country

7.5.3.1. Saudi Arabia

7.5.3.2. UAE

7.5.3.3. Others

7.6. Asia Pacific

7.6.1. By Source

7.6.2. By Application

7.6.3. By Country

7.6.3.1. China

7.6.3.2. Japan

7.6.3.3. India

7.6.3.4. South Korea

7.6.3.5. Indonesia

7.6.3.6. Taiwan

7.6.3.7. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Givaudan S.A.

9.2. Associated British Foods plc

9.3. ADM

9.4. DSM Firmenich SA

9.5. Kerry Inc.

9.6. Symrise

9.7. Sensient Technologies Corporation

9.8. International Flavors & Fragrances Inc.

9.9. Takasago International Corporation

9.10. Apple Flavor & Fragrance Group Co., Ltd. 

9.11. Robertet Group

9.12. T.Hasegawa Inc.

9.13. MANE

9.14. Keva Flavours

9.15. Fab Flavours

Givaudan S.A.

Associated British Foods plc

ADM

DSM Firmenich SA

Kerry Inc.

Symrise

Sensient Technologies Corporation

International Flavors & Fragrances Inc.

Takasago International Corporation

Apple Flavor & Fragrance Group Co., Ltd. 

Robertet Group

T.Hasegawa Inc.

MANE

Keva Flavours

Fab Flavours