Mobile Health (mHealth) App Market Size, Share, Opportunities, And Trends By Type (Women’s Health, Weight Loss, Personal Health Record, Others), By Service (Wellness And Fitness, Remote Monitoring, Diagnosis And Consultation, Others), And By Geography - Forecasts From 2023 To 2028

The mobile health (mHealth) app market is estimated to grow at a CAGR of 23.92%, reaching US$32.477 billion in 2028 from US$7.238 billion in 2021.

The mobile health (mHealth) app market is anticipated to grow steadily throughout the forecast period. Mobile health applications are becoming more popular as many people become accustomed to using them. These applications offer a lot of advantages for tracking patients' illness states. According to the Healthcare Information and Management Systems Society, over 64% of Americans use a health app to track their health indicators. According to BMJ research from 2021, about 2% of mHealth applications are available in the Google Play market. 

Growth drivers of the mobile health (mHealth) app market

The primary reasons projected to drive the mobile health market are the increasing usage of fitness and medical applications to gather and track individuals' health-related data. Additionally, expanding internet and smartphone penetration, knowledge of the need to maintain physical health, and improvements in lifestyle are all contributing to increased usage and supporting market expansion.

According to a report by the National Library of Medicine, in 2020, a total of 29 apps were reviewed, 15 (52%) of them dealt with contact tracing, 7 (24%) dealt with quarantine, 7 (24%) dealt with symptom monitoring, and 1 (3%) dealt with information supply. Only three (10%) came from commercial organizations, three (10%) from universities, and more than half (n=20, 69%) came from state sources. On either Android or iOS, 6 (21%) apps and 10 (34%) were accessible on both systems. 10 (34%) applications utilized Bluetooth to gather data, 12 (41%) apps used GPS, and 12 (41%) apps used various methods.

Favorable government initiatives are driving market growth.

The Indian government unveiled the "Arogya Setu" mobile health application in 2020. According to the Ministry of Home Affairs, 90 million people downloaded Arogya Setu until May 2020. Maya, a mobile healthcare application, also saw increased COVID-19-related search inquiries. There was a 270% rise in the volume of help and information inquiries from February to March.

Furthermore, according to a U.S. Department of Health and Human Services report published in December 2022, the well-known Mobile Health Apps Interactive Tool has been updated by the Federal Trade Commission (FTC), OCR, the HHS Office of National Coordinator for Health Information Technology (ONC), and the Food and Drug Administration (FDA). This tool is designed to assist HIPAA-regulated organizations and creators of health-related mobile apps in understanding potential legal obligations. The advice tool poses a series of inquiries to developers on the characteristics of their app, such as its purpose, the data it gathers, and the services it offers to users.

Expansion in the use of mHealth applications and product innovation.

The market for mHealth apps is expanding worldwide due to many factors, including the rising geriatric population, the rising prevalence of chronic diseases, improvements in coverage networks, and increasing consumer awareness of the benefits of using mobile health applications. The adoption of such apps globally is also influenced by the increased marketing of medical health applications by healthcare practitioners.

Over time, it is anticipated that the government and private organizations will increase their advocacy for the use of health applications due to their advantages in monitoring and improving lifestyle and health issues. The market for mHealth is also expected to increase because of the rising number of health apps and the developers' ongoing efforts to improve the quality of their products. For instance, over 350,000 digital health applications are reportedly accessible in app stores, according to numbers cited by IQVIA in a Medical Device Network article from 2021.

Opportunities in the market

The US leads the world with 7,000 internet service providers, and more than 90% of Americans have access to the internet. This has eventually fuelled the market for mHealth apps to grow quickly. Sanford Health established a virtual care center on August 5, 2022, to promote a network of virtual clinics and telehealth services for those who lack appropriate access to care in remote locations that are commonly neglected. Long distances between patient residences and clinic sites are only one of the many obstacles that rural folks must overcome to receive care. To address this problem, Sanford Health is building a 60,000-square-foot virtual care facility with telemedicine workstations. As a rural health system, Sanford Health guarantees that rural areas have access to healthcare.

The need for wellness and fitness is driving the market growth.

Tracking individual health data for better health monitoring has led to higher adoption of fitness apps boosting the market growth. Furthermore, the proliferation of smartphones and other electronic devices coupled with the increasing number of internet users worldwide helps to increase consumer awareness.  Moreover, the growing support from government & local authorities towards improving its citizens' lifestyle & physical health will further propel the segment growth.  For instance, the United States government, in collaboration with WHO, initiated funding of over US$1 million to support several Ministry of Health & Wellness programs.

North America is the dominant market for mHealth apps. 

The rising geriatric population and the increasing incidence of chronic disease in North America are expected to boost the mobile health app market. One of the benefits of the app is portability and wireless systems which helps people to use it remotely as well. Mobile health care has also benefitted people to stay active in their personal lives. The increased penetration of smartphones in the region and the expanding mobile healthcare app usage will help the market expand.

Market Developments:

• In January 2022, Pfizer funded the MyCancerGuide App to expedite the adoption of telehealth worldwide. This software would make early breast and cervical cancer screening easier. cancer.
• In January 2022, a collaborative venture between Brightinsight and Sanofi was launched to bring to market Sanofi's top-tier software as a medical tool using next-generation digital technology complementary program.
• In August 2022, Kaiser Permanente and Medical teamed up to launch an innovative initiative in the mobile healthcare app services. The new partnership will provide healthcare services remotely to marginalized populations throughout the Pacific Northwest in the US. Different organizations take many such initiatives to help people with the help of mobile health apps (mhealth).

Mobile Health (mHealth) App Market Scope:

Market Segmentation:

• By Type
  • Women’s Health
  • Weight Loss
  • Personal Health Record
  • Others
• By Service
  • Wellness and Fitness
  • Remote Monitoring
  • Diagnosis and Consultation
  • Others
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others