Mezcal Market Size, Share, Opportunities, And Trends By Product Type (Joven, Reposado, Anejo, Others), By Category (100% Agave, Blend), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, Others), And By Geography - Forecasts From 2023 To 2028

The Mezcal market is anticipated to grow significantly over the forecast period.

Mezcal is a classic Mexican distilled beverage made from fermented liquids extracted from cooked agave plants. Except for blue agave, the alcohol is mostly made in the southern Mexican state of Oaxaca from several agave types. Several artisan distilleries dealing with the manufacturing of this particular beverage have opened in this market. The growing taste for artisanal and handmade spirits in Canada, the United States, Japan, and Europe has fueled worldwide demand. Furthermore, increased demand for luxury spirit products, as well as their expanding availability, are likely to boost worldwide market expansion in the future years.

Introduction:

Mezcal is the name given to traditional distilled alcoholic drinks produced in diverse rural parts of Mexico, ranging from northern to southern states, which is Nahuatl Mexicali, "baked agave." These alcoholic beverages are prepared from cooked stems of Agave species, popularly known as "maguey," which contain fermented sugars. It's a traditional Mexican distilled beverage made from fermented liquids extracted from the cooked agave plant core. The Mezcal Market, a vibrant and fast-increasing section of the global spirits business, is seeing a spike in popularity due to a confluence of important variables. As consumer preferences shift toward premium and artisanal spirits, Mezcal, with its rich cultural past and specific production processes, has emerged as a frontrunner in satisfying the desire for unique and genuine drinking experiences. This classic Mexican spirit, made from the agave plant, not only captures the essence of centuries-old traditions but also coincides with modern trends. These trends include experience drinking, diversified taste discovery, and heightened respect for craftsmanship. Several factors are driving the industry, including a growing interest in artistic cocktails, a cultural and regional appeal, and a larger trend toward health-conscious and natural beverage options. Mezcal stands out in this dynamic landscape as a sign of authenticity, history, and taste diversity. This makes it a fascinating and sought-after participant in the ever-changing spirits industry.

Market Drivers:

• Rising interest in premium and artisanal spirits is a primary market driver: There is a perceptible global trend toward premium and artisanal spirits. It reflects consumers' growing appreciation for distinctive and high-quality alcoholic drinks. Mezcal, with its manufacturing processes and regional variances, fits this profile perfectly. This attracts customers looking for a premium and authentic drinking experience.
• The evolving consumer preference is aiding in the market growth: Changes in consumer tastes, notably an appreciation for unique and exotic flavor profiles, are propelling the Mezcal Market. Mezcal's rich and complex flavor, produced from the agave plant, appeals to consumers looking for novel and adventurous drinking alternatives in addition to traditional spirits.
• The rising consciousness towards health and fitness is propelling the market growth: As people become more health-conscious, there is a greater desire for spirits that are seen to be more natural and genuine. Mezcal, which is frequently positioned as a handmade and traditionally manufactured spirit, fits into this trend. These appeal to those seeking alcoholic drinks with supposed health advantages.
• Effective marketing and promotional activities by producers are boosting market growth: Effective marketing and promotional initiatives have helped to raise awareness and interest in Mezcal. The advertising of Mezcal as a refined and artisanal spirit has contributed to its rise in popularity among consumers.
• The cultural and regional appeal associated with the Mezcal, is promoting market growth: Mezcal's deep links to Mexican culture, as well as its regional variances, add to its appeal. Consumers are drawn to the authenticity and history connected with Mezcal manufacturing. This cultural link further adds to the spirit's attraction in the worldwide market.

Products offered by key companies:

• Reposado – 375ml, Ilegal Mezcal: Ilegal Mezcal Reposado exemplifies the craftsmanship and zeal that distinguishes this great Mezcal brand. Each bottle captures the spirit of artistry and history and is renowned for its velvety texture and unsurpassed sipping experience. Every lot of Ilegal Mezcal Reposado is meticulously chosen and aged for six months to create the optimum blend of flavors.
• Rey Campero Espadin Mezcal, Rey Campero: Rey Campero's smokey and fragrant Mezcal, produced at the Sanchez distillery in Oaxaca. This spirit is rested in glass containers before being bottled, giving it the delicate flavor that Rey Campero's small batch Mezcals are known for.

Prominent growth is projected in the joven sector under the product type segment

The joven sector is expected to be the leading force in the Mezcal Market in the next years, with a considerable market share. This trend can be linked to a significant increase in global Mezcal consumption, which has been fueled by numerous primary variables. Notably, there is a rising obsession with luxury and artisanal spirits, as well as the dynamic growth of customer tastes. The increased popularity of Mezcal-based drinks contributes to the exceptional growth trajectory. The joven version, in particular, keeps the fresh essence of the agave plant, producing a unique and undiluted taste. This is in line with the discerning consumer's desire to taste the true tastes of agave, which may be affected throughout the maturing process. As a result, the Joven sector is positioned for increased sales throughout the projected period, capitalizing on this consumer preference and cementing its position as the market leader in Mezcal.

The European region is expected to hold a significant share of the Mezcal market:

Europe is projected to become the main market in the Mezcal business over the forecast years, with a phenomenal compound annual growth rate (CAGR) throughout the projection period. The region's spike in demand and curiosity for Mezcal, notably in Spain with the development of Mezcal in major cities like Barcelona and Madrid. This demonstrates the rising appeal of this traditional Mexican spirit. The discriminating taste of European customers, who have a rising affinity for artisanal and premium spirits, is a major driver of this development. As people become more conscious of the beverages they consume, there is a greater demand for items with distinct tastes and manufacturing processes. In response to this demand, Mezcal producers are carefully launching premium, artisanal options targeted to European customers' shifting preferences. This establishes Europe as the hub of the Mezcal market's growth in the future years.

Key developments:

• Nosotros Tequila & Mezcal teamed with Republic National Distributing Company (RNDC) in August 2023 to expand and raise the amount of agave spirits and contribute to the distributor's agave product selection.
• Diageo plc, a British multinational alcoholic beverage corporation, agreed to take over Mezcal Unión by purchasing Casa UM in August 2021.

Mezcal Market Scope:

 

Report Metric	Details
Growth Rate	CAGR during the forecast period
Base Year	2021
Forecast Period	2023 – 2028
Forecast Unit (Value)	USD Billion
Segments Covered	Product Type Category Distribution Channel Geography
Companies Covered	Ilegal Mezcal (Bacardi) Mezcal Vago Rey Campero Wahaka Mezcal Casa Cortés And more
Regions Covered	North America, South America, Europe, Middle East and Africa, Asia Pacific
Customization Scope	Free report customization with purchase

 

Segmentation:

• By Product Type
  • Joven
  • Reposado
  • Anejo
  • Others
• By Category
  • 100% Agave
  • Blend
• By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand

1.  INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY  

2.1. Research Data

2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. MEZCAL MARKET BY PRODUCT TYPE

5.1. Introduction

5.2. Joven

5.3. Reposado

5.4. Anejo

5.5. Others

6. MEZCAL MARKET BY CATEGORY

6.1. Introduction

6.2. 100% Agave

6.3. Blend

7. MEZCAL MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Supermarkets and Hypermarkets

7.3. Specialty Stores

7.4. Online Retail

7.5. Others

8. MEZCAL MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Thailand

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

10. COMPANY PROFILES

10.1. Ilegal Mezcal (Bacardi)

10.2. Mezcal Vago 

10.3. Rey Campero 

10.4. Wahaka Mezcal 

10.5. Casa Cortés 

10.6. Xiaman Spirits GmbH 

10.7. Diageo Plc. 

10.8. Pernod Ricard

10.9. Mezcal Amarás

10.10. SU Casa Mezcal 

Ilegal Mezcal (Bacardi)

Mezcal Vago

Rey Campero

Wahaka Mezcal

Casa Cortés 

Xiaman Spirits GmbH

Diageo Plc. 

Pernod Ricard

Mezcal Amarás

SU Casa Mezcal