The Indonesian Canned Food Market is set to reach USD 1,023.659 million in 2030, growing at a CAGR of 7.38% from a valuation of USD 717.100 million in 2025.
The canned food market in Indonesia is growing steadily due to the rising urbanisation, busy lifestyle and increasing demand for convenient food. Consumers prefer products with a longer shelf life and easy storage. Furthermore, the growth of retail outlets and e-commerce is also improving accessibility to these foods. Hence, manufacturers also offer a wide variety of canned meat, seafood, fruits, vegetables and pulses. Both aerobic and non-aerobic products are attracting consumers now. Their popularity stems from changing consumers' preferences for healthier and environmentally friendly options. Regional consumption patterns and distribution channels are shaped by supermarkets, convenience stores and online platforms.
The canned foods market in Indonesia is growing rapidly due to changing consumer behaviour and developments in the industry. Consumers in the country are willing to purchase ready-to-eat foods because of increasing urbanisation and busier lifestyles, and canned foods are ideal with their long shelf life and easy storage requirements. This trend is particularly prevalent in cities where meals ready to eat save time and simplify daily routines. At the same time, the expansion of modern retail outlets, such as supermarkets and convenience stores, increases the product availability. Growing internet use and online food purchases allow consumers to purchase a wider variety of products without visiting stores.
The Indonesian canned food sector is experiencing rapid growth due to lifestyle changes, urbanization, and shifting consumer habits. As more people move to cities and find their lives becoming busier, there is great demand for convenient, ready-to-eat food. Canned foods meet this need because they are both easy to prepare and have a longer shelf life, without sacrificing taste or nutrition.
The large population of Indonesia, along with its diverse food culture, provides excellent opportunities for increased shift toward canned food consumption. Products such as canned fish, fruits, vegetables, and meat tend strongly to please middle-income families who are interested in both affordable and practical methods of eating. Furthermore, canned seafood, such as tuna and sardines, plays a significant role in addressing the country’s protein challenge and supports the development of the local fishing and canning industries.
Indonesia’s GDP growth rate is expected to increase from 3.87% in 2021 to 5% in 2024, indicating strong economic growth and increased consumer purchasing power. Higher GDP raises household incomes, enabling greater spending on convenience foods like canned products. Economic growth also enhances the retail sector itself, from supermarket-type competitive outlets to electronic competition, leading to greater accessibility to products across urban and semi-urban parts of the country. In such good economic times, manufacturers will likely invest capital in production, product diversification, and advertising, which will assist the canned food sector.
Indonesia Canned Food Market Drivers
Rising Urbanization and Changing Lifestyles
Among the major factors leading to the upward trend of the Indonesian canned food market are increasing urbanization and changing lifestyles. The current demographic transition in the country, characterized by rapid urbanization and the rise of large cities such as Jakarta, Surabaya, and Medan, has greatly changed consumer behavior and food consumption patterns. People living in the city, especially working professionals and families with two incomes, are becoming increasingly short of time due to their tight work schedules, long hours for commuting, and busy lifestyles.
According to World Bank data, the urban population of Indonesia was 167,836,195 in 2024, 164,698,646, and 161,537,679 in 2023 and 2022, respectively. Canned offerings are time-efficient and have a long shelf life; thus, they are ideal for consumers who want to eat healthy but do not have the time for traditional cooking methods. Moreover, the modernization of lifestyles and the adoption of Western food habits have made the consumption of packaged and processed foods more popular, particularly among the youth and middle-income groups.
Moreover, the increasing number of nuclear families and the rise in the number of females in the workforce are significantly raising the need for fast, easy, and clean meal-ready solutions. All these factors indicate that the rapid urbanization of Indonesia and changing consumer lifestyles are not only transforming the food landscape in the country but also creating a continuous demand for canned food products among various demographic groups.
By Type: Canned Fish/ Seafood
By type, the Indonesian canned food market is segmented into canned fish/seafood, canned meat products, canned vegetables, canned fruits, and other canned foods. The Indonesian canned food market has experienced significant growth over the last few years, with the canned fish and seafood sub-sector being the key contributor to this positive development. This is primarily due to the rise in local consumption, the increasing number of people living in cities, and the growing need for easy-to-consume protein sources that do not require further preparation. Among the numerous types of fish available in the market, canned tuna, sardines, mackerel, and anchovies have become very popular in the diet of Indonesian people. This is because they are affordable, can be stored for a long time, and are also good for health as they contain high-quality protein and omega-3 fatty acids.
In addition to this, the segment has also attracted new customers due to the country's prolific fishing industry, as Indonesia is ranked among the top fish-producing countries in the world, providing a constant supply of raw materials. According to the trend of working-class populations and dual-income households, the popularity of convenient and time-saving food products, such as canned fish, has increased.
In 2020, 2021, 2022, and 2024, the weekly average consumption per capita for canned fish and shrimp in Indonesia was 0.414, 0.418, 0.420, and 0.420 ons, respectively.
By Material: Tinplate
By material, the Indonesian canned food market is segmented into tinplate, tin-free steel (tfs), and aluminium. The Indonesian canned food market, particularly the tinplate segment, is expanding due to the product's durability, resistance to corrosion, and general compatibility with the preservation of a wide range of food products, including fish, meat, vegetables, and fruits. With tinplate packaging, the shelf life of the product is extended, food safety is ensured, and the nutritional quality remains intact, making it highly preferred by both manufacturers and consumers. This segment has been elevated by the country's increasing demand for convenient, ready-to-eat products, driven by urbanization, lifestyle changes, and an increase in dual-income households. In addition, tinplate producers are investing in sophisticated coating instruments to reduce contamination and ensure the implementation of high food safety standards.
Regulatory frameworks, such as those resulting from the National Agency of Drug and Food Control (BPOM) in Indonesia, require that product hygiene, safety of the materials, and the labeling are correct for all food packaging materials, including tinplate. Additionally, global standards like Codex Alimentarius and ISO 9001/22000 certificates are increasingly being used by local producers exporting their products, thus keeping up with the international food safety rules. The segment is also being supported by the increase in exports and the government's promotion of sustainable food packaging and local manufacturing of packaging materials.
Tinplate remains a crucial and highly sought-after material in the Indonesian canned food market. It is reliable, meets regulatory standards, aligns with the country's consumption trends, and complies with international trade standards.
By Distribution Channel: Online
The shift in the food and grocery sectors’ purchase through online channels has benefited the canned food market in Indonesia, as online distribution channels are growing, together with new marketing strategies. This trend is observed in the whole food market, where e-commerce is very active in selling processed and shelf-stable products; among them, canned foods are most prominent. This is due to their long shelf life; these food products are convenient and easy to manage in terms of distribution when compared to the item categories with short shelf lives.
According to the International Trade Administration, the Indonesian e-commerce market size is predicted to rise from USD 52.93 billion in 2023 to USD 86.81 billion by 2028. The e-commerce business in Indonesia accounted for USD 51.9 billion, or approximately IDR 778.8 trillion, making it the biggest in the ASEAN countries in 2022. The total amount of e-commerce revenue in ASEAN in 2022 was USD 99.5 billion, and more than half (52%) of it came from Indonesian online sellers.
Alongside the rise in e-commerce is the rapid digitalization, which has transformed access to online platforms across the region. Affordable internet and widespread smartphones, especially among youth, enable easy web browsing, price comparison, and online purchases of canned and processed foods. As a result, companies such as Tokopedia and Shopee have expanded their grocery service to both urban and rural consumers.
The International Trade Administration reports that digital wallets are the most preferred payment method in Indonesian e-commerce transactions, with 72% of purchasers opting for this convenient and secure option. At the same time, the World Bank data stated the internet penetration in Indonesia also witnessed significant growth, with 73% of the population having internet access in 2024, representing a 7% growth from 2022.
Del Monte Sardine: Del Monte Sardine is a convenient and rapid meal preparation choice developed from superior quality ingredients, providing a healthy and balanced alternative. In two versions, it is formulated with Chilli Sauce and Tomato Sauce, providing an easy and healthy alternative.
| Report Metric | Details |
|---|---|
| Total Market Size in 2025 | USD 717.100 million |
| Total Market Size in 2030 | USD 1,023.659 million |
| Forecast Unit | Million |
| Growth Rate | 7.38% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Segmentation | Type, Material, Distribution Channel |
| Companies |
|
By Type
Canned Meat
Canned Fish/Seafood
Canned Vegetables
Canned Fruits
Others
By Material
Tinplate
Tine Free Steel (TFS)
Aluminium
By Distribution Channel
Online
Others