India Data Monetization Market Size, Share, COVID-19 Impact, Opportunities, And Trends By Offering (Solution, Services), By Deployment Model (On-Premise, Cloud), By Enterprise Size (Small, Medium, Large), And By End-User Industry (Retail, Manufacturing, Automotive, BFSI, Media and Entertainment, Others) - Forecasts From 2022 to 2027

India data monetization is projected to grow at a CAGR of 7.68% to attain a market size of US$5.725 billion by 2027, from US$3.411 billion in 2020.

The major factors driving the market growth are rising investments and development in the IT sector of the country. Moreover, the country's government is taking several initiatives to promote the IT/ITES sector, which is expected to drive the overall market growth during the forecast period. The government of Karnataka and Meghalaya has invested a considerable amount in the IT sector to support IT services across the state, which will have a positive impact on the overall country’s market growth. Additionally, the growth in the country’s digital economy, which includes digital payments and digital communication services, will positively impact the market growth. The market is segmented into- By Offering, By Deployment Model, By Enterprise Size, By End-User Industry, and By Country.

India Data Monetization Market: Growth Drivers

• Rising investments and development in IT sector

Growing investments and development in the IT sector of the country are projected to drive overall market growth during the forecast period. In 2021, private equity invested US$ 23.4 billion in the IT sector of India. Hasura, which is a software company, has raised US$ 100 million in a fresh funding round led by Greenoaks Capital. Technological giant Google is planning to invest around US$ 1 billion in India’s Bharti Airtel Ltd. The company is making efforts to drive the digital ecosystem of the country. Amazon has announced its partnership with Airtel to sell AWS services to the company’s customers, and it is also planning to invest US$ 1.6 billion in India’s data center infrastructure. Wipro has announced that the company is looking forward to making acquisitions and collaborations with an investment of US$ 1 billion to expand its cloud technology services across India. Investments of nearly US$ 36 billion were made in privately held companies to support the IT start-up ecosystem of the country. All the investments and developments in the IT sector of the company will significantly contribute to the overall market growth. (Source: IBEF)

• Government Initiatives

Initiatives taken by the government of India to promote IT and ITES in the country are forecasted to support market growth during the forecast period. Under its Union Budget 2022-2023, the government of India has allocated US$11.58 billion to support the IT/ITES sector of the country. Karnataka government signed three memoranda of understanding which has a value of US$ 13.4 million, in order to develop and help the state’s emerging technology sector. The government of India has announced the launch of the Meghalaya Enterprise Architecture Project recently. This project is launched to support the service delivery and governance in Meghalaya with the implementation of digital technologies. The country’s government has also launched Phase II of the Visvesvaraya Ph.D. Scheme to enhance the research and development of 42 emerging technologies in the IT/ITES and EDS sector of the country. (Source: IBEF)

India Data Monetization Market: By End-User

• Media & Entertainment

One of the prime reasons supporting the segment growth is the rising demand for content among users. The media and entertainment industry of the country is projected to grow and reach $100 bn by 2030 with a CAGR of 12%, owing to the growing demand for OTT, animation, VFX, etc. (Source: Invest India). In 2020, 9.2 billion gaming applications were downloaded in India. Various initiatives are taken by the government of India, which are significantly contributing to the segment growth, which in turn is anticipated to drive the overall market. For instance, the government of the country has taken the initiative to digitize the cable distribution sector in order to attract greater institutional funding. The government has collaborated with IIT Bombay to develop the visual effects, gaming, and comic (AVGC) center and animation.   

COVID-19 Insights

The COVID-19 pandemic slowed down the market growth in the country during the first quarter of the pandemic. The reason behind the decline in growth is the lack of investments in the ICT and BFSI sectors of the country. Although all the industries depended on the cloud and data centers to manage their data, there were investments or innovations. However, the market has been witnessing a high growth since 2021 due to rising investments in cloud infrastructure and hyper-scale data centers. For instance, Equinix has announced its plans during the pandemic to build three hyper-scale data centers in Tokyo and Osaka, which is a crucial positive factor for the overall market growth across the country.

Competitive Insights

The market players are enhancing the market by offering tough competition with competitors. To expand their market share, these companies employ various techniques. The most common methods are partnerships with those other competitors, mergers, and increasing investments. Existing players are also using acquisitions and mergers, and innovation development as effective approaches. Some major market players are Cisco, IBM, Accenture, Google, and Amazon.

Segmentation

The market has been analyzed through the following segments:

• By Offering
  • Solution
  • Service
• By Deployment Model
  • On-premise
  • Cloud
• By Enterprise Size
  • Small
  • Medium
  • Large
• By End-User Industry
  • Retail
  • Manufacturing
  • Automotive
  • BFSI
  • Media and Entertainment
  • Others

Accenture

SAP

Google

IBM

Thales

Cisco Systems, Inc.

Infosys Ltd.