Global Yoga Mat Market Size, Share, Opportunities, And Trends By Material Type (PVC(Polyvinyl Chloride), TPE (Thermoplastic Elastomers), Rubber, Cotton/Jute), By End-User (Yoga Studios/ Fitness Clubs, Household, Others), By Distribution Channel (Offline, Online), And By Geography - Forecasts From 2025 To 2030

Yoga Mat Market Size:

The global yoga mat market is projected to grow at a CAGR of 9.54% to attain US$25.712 billion in 2030 from US$16.303 billion in 2025.

A yoga mat is used to provide support to the user while practicing yoga. The global yoga mat market is increasing due to growing health awareness and an improving lifestyle. The rising prevalence of obesity and associated diseases is pressuring people to opt for a healthy lifestyle. More people are opting for yoga over gyms and other exercises, as the former does not have any side effects or drawbacks. This is significantly bolstering the demand for yoga mats in different regions.

Global Yoga Mat Market Overview & Scope:

The global yoga mat market is segmented by:

• Material Type: By material type, the global yoga mat market is divided into PVC (polyvinyl chloride), TPE (thermoplastic elastomers), rubber, and cotton/jute. The PVC (Polyvinyl Chloride) category is estimated to grow at a greater rate, as the PVC materials are affordable and easily available.
• End-User: The end-user segment of the market is categorized into yoga studios/ fitness clubs, households, and others. The yoga studios/ fitness club category is expected to grow more. The increasing number of yoga studios worldwide due to their rising popularity is driving the global yoga mat market growth.
• Distribution Channel: By distribution channel, the global yoga mat market is segmented into offline and online. The online mode of distribution is expected to attain significant growth, majorly with the increasing utilization of e-commerce platforms.
•  Region: Asia Pacific region is projected to hold a significant share of the global yoga mat market during the forecast period. Rising awareness about the benefits of yoga coupled with government initiatives and programs are factors promoting this market’s expansion.

Top Trends Shaping the Global Yoga Mat Market:

1. Introduction of smart yoga mats

• The introduction of smart yoga mat technology that integrates various types of sensors and AI-based technology enhances the consumer experience, increasing the demand for yoga mats.

Global Yoga Mat Market Growth Drivers vs. Challenges:

Opportunities:

• Affordability and increasing government initiatives: The increasing number of initiatives taken by governments in different countries to promote yoga and Ayurveda will also propel this market’s growth during the forecast period.
• Growing preference for yoga: The shifting consumer preference towards yoga is among the key factors pushing market expansion. With the rise in yoga and meditation activities worldwide, the demand for efficient and sustainable yoga mats is expected to surge significantly.

Challenges:

• Limited innovation in the market: Limited innovations in the global yoga mat market are expected to challenge market growth.

Global Yoga Mat Market Regional Analysis:

• North America: A high prevalence of stress-related diseases is encouraging people in these countries to adopt yoga practices to calm their senses while living a healthy life. Moreover, the rising number of people suffering from obesity and diabetes is also encouraging people in this region to opt for yoga exercises at an affordable price while maintaining a healthy mind and body, thus spurring market expansion.

Global Yoga Mat Market Competitive Landscape:

The market is fragmented, with many notable players, including Manduka, Ecoyoga Ltd., Aurorae, LLC., EuProMed s.r.o., Yaazhtex, Jade Yoga, prAna, Hugger Mugger, Lululemon Athletica, LIFORME, Arcturus Foam Industries (NMG Computech. Pvt. Ltd.), and Grip International Pvt. Ltd., among others:

• Program Launch: In November 2024, Manduka, a leading manufacturer of yoga mats, launched the End-of-Life Program in partnership with SuperCircle, for yoga mats. The company stated that the end-of-life program is among the first in the industry and aims to recycle various types of textile materials.

Global Yoga Mat Market Scope:

Report Metric	Details
Yoga Mat Market Size in 2025	US$16.303 billion
Yoga Mat Market Size in 2030	US$25.712 billion
Growth Rate	CAGR of 9.54%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Material Type End-User Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Yoga Mat Market	Manduka Ecoyoga Ltd. Aurorae, LLC EuProMed s.r.o. Yaazhtex
Customization Scope	Free report customization with purchase

 

Global Yoga Mat Market is analyzed into the following segments:

By Material Type

• PVC (Polyvinyl Chloride)
• TPE (Thermoplastic Elastomers)
• Rubber
• Cotton/Jute

By End-User

• Yoga Studios/ Fitness Clubs
• Household
• Others

By Distribution Channel

• Offline
• Online

By Geography

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL YOGA MAT MARKET BY MATERIAL TYPE

5.1. Introduction

5.2. PVC (Polyvinyl Chloride)

5.3. TPE (Thermoplastic Elastomers)

5.4. Rubber

5.5. Cotton/Jute

6. GLOBAL YOGA MAT MARKET BY END-USER

6.1. Introduction

6.2. Yoga Studios/ Fitness Clubs

6.3. Household

6.4. Others

7. GLOBAL YOGA MAT MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Offline

7.3. Online

8. GLOBAL YOGA MAT MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Material Type

8.2.2. By End-User

8.2.3. By Distribution Channel

8.2.4. By Country

8.2.4.1. USA

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By Material Type

8.3.2. By End-User

8.3.3. By Distribution Channel

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Material Type

8.4.2. By End-User

8.4.3. By Distribution Channel

8.4.4. By Country

8.4.4.1. United Kingdom

8.4.4.2. Germany

8.4.4.3. France

8.4.4.4. Spain

8.4.4.5. Others

8.5. Middle East and Africa

8.5.1. By Material Type

8.5.2. By End-User

8.5.3. By Distribution Channel

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. UAE

8.5.4.3. Others

8.6. Asia Pacific

8.6.1. By Material Type

8.6.2. By End-User

8.6.3. By Distribution Channel

8.6.4. By Country

8.6.4.1. China

8.6.4.2. Japan

8.6.4.3. India

8.6.4.4. South Korea

8.6.4.5. Taiwan

8.6.4.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Manduka

10.2. Ecoyoga Ltd.

10.3. Aurorae, LLC.

10.4. EuProMed s.r.o.

10.5. Yaazhtex

10.6. Jade Yoga

10.7. prAna

10.8. Hugger Mugger

10.9. Lululemon Athletica

10.10. LIFORME

10.11. Arcturus Foam Industries (NMG Computech Pvt. Ltd.)

10.12. Grip International Pvt. Ltd.

11. APPENDIX

11.1. Currency 

11.2. Assumptions

11.3. Base and Forecast Years Timeline

11.4. Key Benefits for the Stakeholders

11.5. Research Methodology 

11.6. Abbreviations 

Manduka

Ecoyoga Ltd.

Aurorae, LLC

EuProMed s.r.o.

Yaazhtex

Jade Yoga

prAna

Hugger Mugger

Lululemon Athletica

LIFORME

Arcturus Foam Industries (NMG Computech Pvt. Ltd.) 

Grip International Pvt. Ltd.