Global Squash Drinks Market Size, Share, Opportunities, And Trends, By Nature (Regular, Blended), By Product (Added Sugar, No Added Sugar), By Base (Citrus Fruits, Berries, Tropical and Exotic Fruits, Mixed Fruits), By Distribution Channel (Online (Hypermarkets/Supermarkets, Convenience Stores, Others), Offline), And By Geography- Forecast From 2025 To 2030

The global squash drinks market is estimated to grow at a CAGR of 3.67%, attaining US$1.293 billion by 2030 from US$1.080 billion in 2025.

The squash drinks market will grow significantly in the coming years. The drinks are widely popular and a substitute for alcoholic beverages. The squash syrup is formed from the fruit and has a specific concentration. The sugar is added during processing and manufacturing, but with the changing consumer preferences, non-sugar syrups are also provided. It also contains various colors and additional flavors, depending on the type.

Squash drinks are becoming widely popular because of their quality and varied tastes. Natural, no-sugar squash-based products provide numerous nutritional benefits. Diabetic patients use it as some squash varieties do not contain added sugar. It can blend with any beverage easily. In traditional squash products, ginger and herb extracts are added to improve the quality and taste of the product. With the changing lifestyle and rising income, squash drinks will register considerable growth in the future.

What are the global squash drinks market drivers?

• Surging demand for candid enhancement and innovation

There has been a significant change in consumer behavior in the beverage industry. Manufacturers and corporations are investing substantial money in the squash syrup business. There has been considerable growth in product innovation and R&D. Consumer choices vary, and there is a huge demand for innovative and clean-based products. There has been a substantial enhancement in the traditional squash drinks segment. Manufacturers are investing in premium-based squash beverages as a substitute for alcoholic beverages.

Various natural and fresh flavors have been introduced in the market. Natural squash products are expected to register significant growth in the future. Health has become a crucial part of consumer options regarding investment and purchase. There has also been a surge in natural ingredients-based drinks that contain minimum sugar and flower-fruit-based ingredients like herbs, botanicals, and elderflower. Corporations have put substantial capital into expanding their portfolio with various varieties of soft drinks. Squash flavors like spicy, salty, and fruity have considerable demand in the market. Diabetic patients and health-conscious consumers adopt natural and sugar-free drinks. There is also a considerable demand for added sugar segments, which are widely popular among millennials and children. The added sugar syrups are also used to sweeten beverages such as milk and water. There are a plethora of squash syrup flavors available in the market. Companies have innovated their marketing strategies to reach every section of society. They are investing in movie stars, sportspeople, and health enthusiasts to expand their reach.

• Blended drinks will generate substantial growth in the future.

The demand for blended squash drinks is expected to surge in the future. These drinks are used in hotels, restaurants, clubs, and homes. It comes in various flavors, and blending squash syrup with any other beverage is easier. Consumers have different preferences, and hence, manufacturers are attempting to innovate. Regular drinks come in a single flavor and are served to the consumer as a drink. They have already developed their properties so that regular squash drinks will have a decent demand in the coming years. 

• Rising global sales of online food products

Online sales will continue to surge as more manufacturers connect directly with consumers. There is a significant investment in the e-commerce industry that will continue to grow. Retail segments hold a considerable market share, with hypermarkets, supermarkets, and convenience stores having a significant variety and number of squash-based products. Consumers purchase directly from retail as the different varieties of squash drinks are easily available.

Global squash drinks market geographical outlook:

• Asia Pacific is forecasted to hold a major market share

The Asia Pacific region is expected to hold a significant market share. This is due to the substantial number of corporations and health enthusiasts in the region. The Asia-Pacific region will grow significantly in the coming years because of rising incomes and consumer preferences. Many local players contribute a lot to the squash industry’s expansion. With the large population and the surge in the user usage of non-alcoholic beverages, the Asia Pacific region is expected to grow exponentially.

Global squash drinks market products offered by key companies:

• Suntory Global Spirits is among the leading producers of alcoholic beverages, a subsidiary of Suntory, a Japanese company. The company offers multiple brands under its name, including Orangia, Lucozade Energy, Lucozade Sports, and Ribena, among many others. Under its Ribena brand, the company offers a wide range of soft drinks, among the leading and first soft drinks brands. It also provides juice drinks, cartons, and squash.
• Nichols plc is an England-based soft drinks company. It owns multiple brands, including Slush Puppies Flizzie, Vimto, Levi Roots, Icee, Starslush, and others. Under its Vimto brand, the company offers a unique and irresistible range of soft drinks. In the global squash drinks market, the company offers a wide range of products, which includes Vimto Original, Raspberry Orange, Vimto Orange & Pineapple, and Vimto Blackberry & Blueberry, among others. 
• Carlsberg Breweries A/S is a global leader in breweries based in Denmark. It offers a wide range of alcoholic and non-alcoholic beverage products. In the global squash drinks market, the company offers Tuborg Squash Light, a type of soft drink with 0% alcohol. 

Global squash drinks market scope:

Report Metric	Details
Squash Drinks Market Size in 2025	US$1.080 billion
Squash Drinks Market Size in 2030	US$1.293 billion
Growth Rate	CAGR of 3.67%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Nature Product Base Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Squash Drinks Market	Nichols plc Unilever plc Carlsberg Breweries A/S (Tuborg Squash) The Coca-Cola Company Britvic PLC. (Robinsons)
Customization Scope	Free report customization with purchase

 

The global squash drinks market is segmented and analyzed as given below:

• By Nature
  • Regular
  • Blended
• By Product
  • Added Sugar
  • No Added Sugar
• By Base
  • Citrus Fruits
  • Berries
  • Tropical and Exotic Fruits
  • Mixed Fruits
• By Distribution Channel
  • Offline
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Others
  • Online
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Italy
    • Others
  • Middle East and Africa
    • UAE
    • Saudi Arabia
    • Others
  • Asia Pacific Region
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Thailand
    • Taiwan
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. GLOBAL SQUASH DRINKS MARKET BY NATURE

5.1. Introduction

5.2. Regular

5.3. Blended

6. GLOBAL SQUASH DRINKS MARKET BY PRODUCT

6.1. Introduction

6.2. Added Sugar

6.3. No Added Sugar

7. GLOBAL SQUASH DRINKS MARKET BY BASE

7.1. Introduction

7.2. Citrus Fruits

7.3. Berries

7.4. Tropical and Exotic Fruits

7.5. Mixed Fruits

8. GLOBAL SQUASH DRINKS MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction

8.2. Offline

8.2.1. Hypermarkets/Supermarkets

8.2.2. Convenience Stores

8.2.3. Others

8.3. Online

9. GLOBAL SQUASH DRINKS MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Nature

9.2.2. By Product

9.2.3. By Base

9.2.4. By Distribution Channel

9.2.5. By Country

9.2.5.1. United States

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. By Nature

9.3.2. By Product

9.3.3. By Base

9.3.4. By Distribution Channel

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. By Nature

9.4.2. By Product

9.4.3. By Base

9.4.4. By Distribution Channel

9.4.5. By Country

9.4.5.1. Germany

9.4.5.2. Spain

9.4.5.3. United Kingdom

9.4.5.4. France

9.4.5.5. Others

9.5. Middle East and Africa

9.5.1. By Nature

9.5.2. By Product

9.5.3. By Base

9.5.4. By Distribution Channel

9.5.5. By Country

9.5.5.1. UAE

9.5.5.2. Saudi Arabia

9.5.5.3. Others

9.6. Asia Pacific

9.6.1. By Nature

9.6.2. By Product

9.6.3. By Base

9.6.4. By Distribution Channel

9.6.5. By Country

9.6.5.1. China

9.6.5.2. Japan

9.6.5.3. India

9.6.5.4. South Korea

9.6.5.5. Indonesia

9.6.5.6. Thailand

9.6.5.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Nichols plc

11.2. Unilever plc

11.3. Carlsberg Breweries A/S (Tuborg Squash)

11.4. The Coca-Cola Company

11.5. Britvic PLC. (Robinsons)

11.6. Tovali Limited (Tovali)

11.7. Suntory Group (Lucozade Ribena Suntory Ltd.)

11.8. Harboe’s Brewery (Harboe Squash Light)

11.9. Sunquick

11.10. Hamdard

11.11. Tovali Limited

11.12. J Sainsbury plc.

11.13. Jadli Foods (India) Pvt. Ltd.

11.14. Apollo Fruit Products

11.15. SHS Drinks (SHS Group)

Nichols plc

Unilever plc

Carlsberg Breweries A/S (Tuborg Squash)

The Coca-Cola Company

Britvic PLC. (Robinsons)

Tovali Limited (Tovali)

Suntory Group (Lucozade Ribena Suntory Ltd.)

Harboe’s Brewery (Harboe Squash Light)

Sunquick

Hamdard

Tovali Limited

J Sainsbury plc.

Jadli Foods (India) Pvt. Ltd.

Apollo Fruit Products

SHS Drinks (SHS Group)