Global Squash Drinks Market Size, Share, Opportunities, COVID-19 Impact, And Trends, By Nature (Regular, Blended), By Product (Added Sugar, No Added Sugar), By Base (Citrus Fruits, Berries, Tropical and Exotic Fruits, Mixed Fruits), By Distribution Channel (Online, Offline), And By Geography- Forecast From 2022 To 2027

Global Squash Drinks Market was evaluated at US$867.124 million for the year 2020, growing at a CAGR of 4.31%, reaching a market size of US$1,165.324 million by the year 2027. 

The squash drinks market will grow significantly in the coming years. The drinks are widely popular and a substitute for alcoholic drinks. The squash syrup is formed from the fruit and has a specific concentration. The sugar is added during processing and manufacturing, but with the changing consumer preferences, non-sugar syrups are also provided. It also contains various colours and additional flavours, depending upon the type.

Squash Drinks are becoming widely popular because of the quality and varied tastes it provides. Natural, no-sugar squash-based products provide numerous nutritional benefits. It is used by diabetic patients as some varieties of squash do not contain added sugar. There are a lot of nutritional benefits of natural no, sugar squash-based products. It is used by diabetic patients as some varieties of squash do not contain added sugar. It can blend with any beverage easily. In traditional squash products, ginger and herb extracts are added to improve the quality and taste of the product. With the changing lifestyle and rising income, squash drinks will register considerable growth in the future.

The Demand for Candid Enhancement and Innovation Is Surging. Candid Enhancement and Innovation Is Surging The Demand

There is a significant change in consumer behaviour when it comes to the beverage industry. Beverage Industry. Manufacturers and C corporations invest a substantial amount of money in the squash syrup business. There has been considerable growth in product innovation and R & D. Consumer choices vary, and there is a huge demand for innovative and clean-based products. There has been a substantial enhancement in the traditional squash drinks segment. Manufacturers are investing in premium-based squash beverages as a substitute for alcoholic beverages.

There has been the introduction of various natural and fresh flavours in the market. Natural squash products are expected to register significant growth in the future. Health has become a crucial part of consumer options regarding investment and purchase. There has also been a surge in natural ingredients-based drinks that contains minimum sugar and flower-fruit-based ingredients like herbs, botanicals, and elderflower. Corporations have put substantial capital into expanding their portfolio with various varieties of soft drinks. There are squash flavours like spicy, salty, and fruity that have considerable demand in the market. Diabetic patients and health-conscious consumers adopt natural and sugar-free drinks. There is also a considerable demand for added sugar segments, and they are widely popular among millennials and children. The added sugar syrups are also used to sweeten beverages such as milk and water. There are a plethora of squash syrup flavours available in the market. Companies have innovated their marketing strategies to reach out to every section of society. They are investing in movie stars, sportspeople, and sportsperson, health enthusiasts to expand their reach.

The Sugar Added Segment Will Have A Significant Share

Added sugar products have a significant global market share. It is widely popular among children as it sweetens the beverage content. There has been a surge in the usage of sugar-based squash syrup in milk-based and alcoholic beverages, as it sweetens and enhances the drink's flavour. No added sugar-based squash syrups would also register significant growth due to the surge in the number of healthy and enthusiastic consumers. Both segments will register significant growth in the coming years.

Blended D drinks will generate substantial growth in the future.

The demand for blended squash drinks is expected to surge in the future. Blended squash drinks are used in hotels, restaurants, clubs, and homes. It comes in various flavours, and it is easier to blend squash syrup with any other beverage. Consumers have different preferences, and they attempt to innovate. Regular drinks come in a single flavour and are served to the consumer as a drink. They have already developed their properties so that regular squash drinks will have a decent demand in the coming years. 

The demand for blended squash drinks is expected to surge in the future. Blended squash drinks are used in hotels, restaurants, clubs, and homes. It comes in various flavours, and it is easier to blend squash syrup with any other beverage. Consumers have different preferences, and they try to come up with an innovation. Regular drinks come in a single flavour and are served as a drink to the consumer. They have already come up with their properties so that the regular squash drinks will have a decent demand in the coming years.

Orange Squash Syrup will maintain a substantial share.

Citrus fruit-based squash products have a significant share of the market. The demand for orange and lemon-based squash products will continue to surge. It is used to make several beverages, such as cocktails and martinis. The tropical fruits segment will also register significant growth because of the natural fruit’s health benefits. The organic tropical fruit segment is rapidly widely becoming popular among consumers. With surging consumer preferences, berry squash drinks will also have decent growth in the future.

Online sales will continue to surge.

Online sales will continue to surge as more manufacturers connect directly with consumers. There is a significant investment in the e-commerce industry that will continue to grow in the future. Retail S segments hold a significant share of the market, with hypermarkets, supermarkets, and convenience stores having a significant variety and number of squash-based products. Consumers purchases directly from retail as the different varieties of squash drinks are easily available.

Regional Analysis

Europe and North America hold a significant share of the market. This is due to the significant number of corporations belonging to these regions. There is a significant rise in the number of health enthusiasts in the region. The Asia- Pacific region will generate significant growth in the coming years because of the rising incomes and surging consumer preferences. There are a considerable number of local players in the region that contributes a lot to the growth of the squash industry. With the large population and the surge in the user usage of non-alcoholic beverages, the Asia Pacific region is expected to grow exponentially.

Covid-19 Impact on Global Squash Drinks Market

The emergence of the Covid-19 pandemic has harmed the global squash drinks market. Owing to the quick spread of disease, most governments worldwide enforced strict lockdowns and mobility restrictions. The beverage industry, like many others, faced multifaceted challenges as stringent laws disrupted the distribution and supply chain. The outbreak of disease led to the closure of retail outlets and supermarkets, which impacted the sales of squash drinks.   During the pandemic, production and demand for squash beverages were impacted by a temporary halt in production plants and a shift in consumer behaviour towards buying only essential items.

Competitive Analysis

Some of the major players in the market are Nichols plc (Vimto), Unilever plc (Kissan), Carlsberg Breweries A/S (Tuborg Squash), The Coca-Cola Company, Britvic PLC. (Robinsons), Tovali Limited (Tovali), Prigat, Suntory Group (Lucozade Ribena Suntory Ltd.), Harboe’s Brewery (Harboe Squash Light). Companies are investing a substantial amount of capital in product and packaging innovation. They are investing in multiple packaging solutions for different consumer segment segments. There is a surge in demand for sustainable solutions for packaging to reduce food and plastic waste. There is a significant share of local and regional players in the market. Companies tend to collaborate and acquire various local brands to enter into a specific region and expand their portfolio.

Developments

July 2020

Ribena Raspberry & Rhubarb squash will be available in 600ml squash bottles beginning at the end of July.

April 2022

Britvic has augmented its Robinsons beverage offering with the introduction of Beneficiary Drops, on-the-go  Vitality, peach, mango, and vitamin-enhanced squash drops.  and passionfruit squash with the addition of vitamin B3, Innate immune, orange and guava squash with added vitamin C, raspberry, strawberry, and acai squash with added B6, and Concentrate, lemon, lime, and ginseng squash with additional B3 and zinc comprise the new line.

Global Squash Drinks Market Scope:

Market Segmentation

• By Nature
  • Regular
  • Blended
• By Product
  • Added Sugar
  • No Added Sugar
• By Base
  • Citrus Fruits
  • Berries
  • Tropical and Exotic Fruits
  • Mixed Fruits
• By Distribution Channel
  • Offline
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Others
  • Online
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific Region
    • China
    • India
    • Japan
    • South Korea
    • Thailand
    • Taiwan
    • Indonesia
    • Others

Frequently Asked Questions (FAQs)

Q1. What are the growth prospects for the squash drinks market?
A1. The global squash drinks market is projected to grow at a CAGR of 4.31% during the forecast period.

Q2. Which region holds the largest market share in the squash drinks market?
A2. Europe and North America hold a significant share in the squash drinks market.

Q3. What will be the squash drinks market size by 2027?
A3. The squash drinks market is projected to reach a total market size of US$1,165.324 million by 2027.

Q4. What is the size of the global squash drinks market?
A4. Squash Drinks Market is evaluated at US$867.124 million for the year 2020.

Q5. What factors are anticipated to drive the squash drinks market growth?
A5. With the changing lifestyle and rising income, squash drinks will register considerable growth in the future.

Nichols plc (Vimto)

Unilever plc (Kissan)

Carlsberg Breweries A/S (Tuborg Squash)

The Coca-Cola Company

Britvic PLC. (Robinsons)

Tovali Limited (Tovali)

Prigat

Suntory Group (Lucozade Ribena Suntory Ltd.)

Harboe’s Brewery (Harboe Squash Light)