Global Potato Chips Market Size, Share, Opportunities, And Trends By Type (Organic, Conventional), By Preparation Type (Baked Chips, Fried Chips), By Product Type (Plain, Flavoured), By Distribution Channel (Online, Offline (Hypermarket/Supermarket, Convenience Store, Grocery Store, Others)), And By Geography- Forecasts From 2025 to 2030

The global potato chips market is projected to witness a compounded annual growth rate of 3.78%, growing to US$55.072 billion by 2030 from US$45.757 billion in 2025.

The market is projected to grow in the forecast period with the high consumption of potato chips in the form of snacks at the global level. This is because demand among consumers is high, which has prompted manufacturers around the world to produce potato chips in the forms of organic and conventional, baked and fried, as well as plain and flavored ones-potato chips.

The global consumption of beverages such as tea and coffee is offering strong growth prospects as potato chips are widely preferred as snacks for tea and coffee drinking.

Snacks are preferred with the consumption of alcohol and beer, particularly potato snacks. The growing food and beverage industry is further propagating the market growth, providing a range of processed snacks, including potato chips. The growing preference for convenience food with adopting a busy lifestyle further augments the market expansion in the forecast period.

Rising disposable income and increasing family income are providing a boost to market growth. Based on geography, Asia Pacific’s potato chips market is projected to experience high growth due to rising urbanization, the adoption of modern living conditions, and the younger generation preferring potato chips along with beverages, tea, or coffee in the form of healthy snacking. Furthermore, with increasing health awareness, consumers are adopting baked chips, which contain very little oil and hence fewer calories, driving the market growth in the forecast period.

What are the drivers of the Global Potato Chips Market?

• The growing popularity of potato chips as appetizers, side dishes, and snacks is propelling the market expansion

At a cocktail party or at the time of a small gathering with family members or friends, potato chips serve as an excellent appetizer or a side dish with drinks and beverages. These chips with slight dressings with cream or sauces add flavor and texture. The growing tea and coffee consumption is further augmenting the market expansion as these can pair well with potato chips. Because of the consumption of beverages, salty snack manufacturers are provided with huge opportunities to produce potato chips in different flavors that can match different types of tea and coffee. Hence, with the growing popularity of tea and coffee among many individuals, including millennials, the global potato chips market holds strong growth prospects. Potato chips ideally complement meals apart from being a staple snack. They are also enjoyed with fast foods like burgers and grilled sandwiches, therefore adding even greater momentum to the expected market growth in this forecast period.

Potato chips are the most popular snack in North America (especially in the United States and Canada), so they are celebrated on National Potato Chip Day on March 14th every year. Besides that, these countries have this celebration date: Japan, Hong Kong, Indonesia, Ireland, and Columbia. People celebrate this day by consuming crispy chips in the form of appetizers, side dishes, or snacks. Apart from plain potato chips, other varieties of potato chips are also consumed with flavors such as cheese, herbs, and spices. Hence, this signifies the importance of potato chips as a widely celebrated snack, propagating the market growth in the forecast period. 

• The increasing consumption of convenience foods and the adoption of modern living conditions drive the market expansion in the forecast period

Consumption of convenience foods worldwide, specifically in developing regions, has risen due to increasing per-head income, rapid urbanization, emerging dietary habits, and the growing popularity of convenience food among the younger generation for feasting.  The adoption of modern living conditions has given rise to the adoption of fast foods and packed foods and beverages, which are healthy to consume and are filling even when consumed less. Hence, potato chips in such a scenario hold strong demand as they are filling and light, capable of satiating hunger. Furthermore, with the growing health consciousness among consumers, people prefer organic chips to traditional ones.

Baked chips with fewer calories are preferred over fried potato chips. In the developing regions of the world, the increasing middle-class population and rising family incomes, along with more females entering the workforce, are projected to drive strong growth in the demand for convenience-packed food. Furthermore, the rising demand for convenience food is also attributed to the growing purchasing power of people keen to spend on premium food products, along with a strong desire to test new products. With the growing number of travelers, particularly with the increasing number of air travelers, either on a business trip or a leisure trip, portable food like snacks is quite convenient to carry while onboard, fueling the market growth.

Additionally, consumption of convenience food, also known as ready-to-go foods, helps in saving time and energy during travel. Thus, consumers look for foods that are easy to use, have sufficient nutritional value, and are delivered quickly. This is further providing heaps of opportunities for manufacturers to produce high-quality innovative convenience foods to meet the demand. Moreover, as consumers are replacing consuming one or two meals a day with consuming snacks like potato chips, the manufacturers are working on this trend where customers look for healthy snacks and are cutting down on harmful ingredients like excessive salt, high sodium content, and bad fat. This is because of the growing global prevalence of chronic diseases, including obesity, high blood pressure, and heart-related disorders due to the adoption of an unhealthy diet.

Key development of the Global Potato Chips Market:

• May 2024- Utz, a leading U.S. salty snack food brand, partnered with Mike's Hot Honey, America's first and No. 1 hot honey brand, to create the Utz Mike's Hot Honey EXTRA HOT potato chips, a limited-time flavor with three times the heat of original chips.

Potato Chips Market Scope:

Report Metric	Details
Potato Chips Market Size in 2025	US$45.757 billion
Potato Chips Market Size in 2030	US$55.072 billion
Growth Rate	CAGR of 3.78%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Type Preparation Type Product Type Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Potato Chips Market	Burts Potato Chips Ltd Calbee, Inc. Campbell Soup Company PepsiCo Utz Quality Foods, LLC.
Customization Scope	Free report customization with purchase

 

The global potato chips market is analyzed into the following segments:

• By Type
  • Organic
  • Conventional
• By Preparation Type
  • Baked Chips
  • Fried Chips
• By Product Type
  • Plain
  • Flavoured
• By Distribution Channel
  • Online
  • Offline
    • Hypermarket/Supermarket
    • Convenience Store
    • Grocery Store
    • Others
• By Geography
  • North America
    • USA
    • Canada              
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. GLOBAL POTATO CHIPS MARKET BY TYPE

5.1. Introduction

5.2. Organic

5.3. Conventional

6. GLOBAL POTATO CHIPS MARKET BY PREPARATION TYPE 

6.1. Introduction

6.2. Baked Chips

6.3. Fried Chips

7. GLOBAL POTATO CHIPS MARKET BY PRODUCT TYPE

7.1. Introduction

7.2. Plain

7.3. Flavoured

8. GLOBAL POTATO CHIPS MARKET BY DISTRIBUTION CHANNEL 

8.1. Introduction

8.2. Online

8.3. Offline

8.3.1. Hypermarket/Supermarket

8.3.2. Convenience Store

8.3.3. Grocery Store

8.3.4. Others

9. GLOBAL POTATO CHIPS MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Type

9.2.2. By Preparation Type

9.2.3. By Product Type

9.2.4. By Distribution Channel

9.2.5. By Application

9.2.6. By Country

9.2.6.1. USA

9.2.6.2. Canada

9.2.6.3. Mexico

9.3. South America

9.3.1. By Type

9.3.2. By Preparation Type

9.3.3. By Product Type

9.3.4. By Distribution Channel

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. By Type

9.4.2. By Preparation Type

9.4.3. By Product Type

9.4.4. By Distribution Channel

9.4.5. By Country

9.4.5.1. United Kingdom

9.4.5.2. Germany

9.4.5.3. France

9.4.5.4. Spain

9.4.5.5. Others

9.5. Middle East and Africa

9.5.1. By Type

9.5.2. By Preparation Type

9.5.3. By Product Type

9.5.4. By Distribution Channel

9.5.5. By Country

9.5.5.1. Saudi Arabia

9.5.5.2. Israel

9.5.5.3. Others

9.6. Asia Pacific

9.6.1. By Type

9.6.2. By Preparation Type

9.6.3. By Product Type

9.6.4. By Distribution Channel

9.6.5. By Country

9.6.5.1. China

9.6.5.2. Japan

9.6.5.3. India

9.6.5.4. South Korea

9.6.5.5. Indonesia

9.6.5.6. Thailand

9.6.5.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Burts Potato Chips Ltd

11.2. Calbee, Inc.

11.3. Campbell Soup Company

11.4. PepsiCo

11.5. Utz Quality Foods, LLC.

11.6. Herr Foods Inc.

11.7. Intersnack Group GmbH & Co. KG

11.8. Great Lakes Potato Chips

11.9. The Lorenz Bahlsen Snack-World GmbH & Co KG

11.10. Martin's Potato Chips

Burts Potato Chips Ltd

Calbee, Inc.

Campbell Soup Company

PepsiCo

Utz Quality Foods, LLC.

Herr Foods Inc.

Intersnack Group GmbH & Co. KG

Great Lakes Potato Chips

The Lorenz Bahlsen Snack-World GmbH & Co KG

Martin's Potato Chips