Global Packaging Printing Market Size, Share, Opportunities, And Trends By Printing Technology (Offset Lithography, Rotogravure, Flexography, Digital Printing, Screen Printing), By Ink Type (Solvent-based Ink, UV-curable Ink, Aqueous Ink), By End-User Industry (Food & Beverages, Pharmaceuticals, Personal Care & Cosmetics, Others), By Packaging Type (Label, Plastic, Glass, Metal, Paper & Paperboard), And By Geography - Forecasts From 2023 To 2028

The global packaging printing market is expected to grow at a CAGR of 3.92% from US$368.360 billion in 2021 to US$482.180 billion in 2028.

The global packaging printing market involves the printing of various packaging materials including labels, cartons, bags, and more for industries like food, pharmaceuticals, and cosmetics. It involves the use of printing technologies and techniques to create attractive designs, product information, and branding elements on packaging. The pricing of packaging printing depends on factors like the printing process, material, design complexity, and order volume. It is made available to consumers through collaborations with product owners, manufacturers, and retailers. Companies may offer services directly or work with packaging suppliers or converters. Consumers can access packaging printing through online platforms or specialized printing service providers.

Introduction:

The packaging printing market plays a crucial role in enhancing product identity and product appeal. Packaging printing encompasses various techniques such as flexography, lithography, gravure, and digital printing, which enable the production of visually appealing and informative packaging materials. This market has witnessed significant growth due to the increasing demand for packaged goods across various industries, including food and beverages, pharmaceuticals, personal care, and consumer goods.

The global packaging printing market is expected to grow steadily, driven by technological advancements, increased consumer demand for attractive packaging, and the growth of e-commerce. By adopting sustainable practices, investing in research and development, and staying alongside market trends, packaging printing companies can foster the market's development in the foreseeable future.

Market Drivers:-

• Technological Advancements.

The global packaging printing market has been positively impacted by advancements in printing technologies, such as digital printing and advanced color management systems. These technologies offer increased flexibility, shorter production times, cost-effectiveness, and the ability to cater to customized and personalized packaging requirements.

• Consumer Demand for Attractive Packaging.

With the rise in disposable incomes and changing consumer preferences, there is an increasing demand for visually appealing packaging that stands out on the shelves. Packaging printing provides an opportunity for brands to differentiate their products and create a lasting impression on consumers.

• Global population growth and urbanization.

The rise in global population and urbanization has resulted in a higher need for packaged products, fuelling the growth of the packaging printing market. As urban areas expand, there is a greater reliance on convenient and portable packaged goods. Population growth and urbanization drive increased consumption and demand for packaged products, positively impacting the packaging printing industry.

• Growth in the food and beverage industry.

The food and beverage sector requires high-quality packaging to ensure product freshness, safety, and appeal. Printing techniques that can meet the specific requirements of food packaging, such as food-grade inks and barrier coatings, experience increased demand.

• Growth in E-commerce.

The growth of e-commerce has revolutionized the global packaging printing industry. As online shopping becomes more prevalent, there is a growing need for secure and visually appealing packaging to protect products during transit. Additionally, e-commerce platforms often require customized packaging with branding elements, contributing to the demand for packaging printing services.

• Sustainable Packaging.

The global shift towards sustainable practices has led to an increased demand for eco-friendly packaging solutions. Packaging printing companies are investing in environmentally friendly materials, inks, and printing processes, aligning with the growing consumer preference for sustainable packaging options.

Products offered by key companies:

• DuPont Cyrel Digital Printings: DuPont Cyrel is an advanced digital printing method that employs thermal inkjet technology to produce prints on various substrates, including paper, plastic, and metal. This process is renowned for its ability to create durable and high-quality prints suitable for a wide range of applications, including food packaging, pharmaceutical packaging, and decorative packaging.

Asia Pacific region is expected to dominate the market:

The Asia-Pacific region will account for a significant share of the global packaging printing market. The region's large and diverse consumer base, along with advancements in printing technologies and manufacturing capabilities, has contributed to its strong position in meeting the packaging needs of various industries. Additionally, the region's booming e-commerce industry has further driven the demand for efficient and visually appealing packaging. Overall, these factors have established the Asia-Pacific region as a key player in the global packaging printing market.

Key Developments:

• In October 2023, SCREEN launched the New True press PAC830F, a cutting-edge digital printing press for flexible packaging films. It offers high speed, superior print quality, and full compliance with food packaging safety standards. Using water-based, food-safe inks, meets the demand for safe and sustainable packaging solutions.
• In Feb 2023, Huber Group Print Solutions introduced cold set and heat set inks specifically designed for food-compliant paper packaging. These inks enable large-scale production of colorful, four-color printed packaging in web offset, allowing food manufacturers to accurately reproduce product visuals on their packaging, enhancing its appeal.