Global Online Gambling Market Size, Share, Opportunities, And Trends By Game Type (Sports Betting, Casino, Lottery, Others), By Platform (Desktop, Mobile), And By Geography - Forecasts From 2025 To 2030

The global online gambling market is valued at US$111.440 billion in 2025 and is expected to grow at a CAGR of 8.48% over the forecast period to reach US$167.349 billion in 2030. 

The growing popularity of betting across different regions worldwide is significantly driving the global online gambling market.

According to American Gaming Association, in October, the United States, commercial gaming industry revenue increased by 1.9% as compared to the same month in 2023, making which made it the industry's 44th consecutive month of annual growth. Data from state regulators compiled by the American Gaming Association revealed that win from traditional casino games, sports betting, and iGaming hit a new record high for October at $5.81 billion.

What are the Global Online Gambling Market drivers?

• An increasing number of partnerships

The online gambling industry is witnessing a dynamic change owing to the increasing number of collaborations and partnerships among key market players. These strategic alliances are allowing companies to expand their geographical reach, penetrate untapped markets, and enhance their service offerings to attract a wider customer base. By pooling resources, leveraging advanced technologies, and sharing expertise, these collaborations are fostering innovation and strengthening market competitiveness.

Moreover, such initiatives help operators comply with diverse regulatory landscapes, optimize their operations, and build brand loyalty. These partnerships are expected to continue propelling the global online gambling market throughout the forecast period, thus creating new opportunities and solidifying its position as a rapidly expanding industry.

• Increasing number of live casinos are expected to fuel the global online gambling market in the projected period

The rising number of live casinos around the world is greatly transforming the online gambling landscape. It caters to the growing consumer preference for online live casinos over traditional land-based counterparts in countries where both offline and online gambling are legal. This shift is mainly due to convenience, accessibility, and the immersive experiences that online live casinos provide. The migration of players from off-line to online casino offers the opportunity for immense growth for online casino operators; they can expand their customer base as well as their range of offerings.

Live casinos resemble the appeal of real, physical casinos with their atmospheric and suspenseful nature added to extra convenience. Professional gamers are very attracted to playing in live casinos because a player is able to better track their opponent's move and strategies for a fuller and transparent gameplay. Features like real-time games with live dealers, interactive live chat options, and the flexibility to play from virtually any location at any time make these sites even more attractive for users.

Other developments in streaming technologies, accompanied by the depth of broadband and mobile penetration, have also facilitated the smooth delivery of high-quality gaming to the user from live casinos with that ultimate sense of realism and engagement that may be achieved while using live gaming. Sophisticated features like customizable interfaces, multiple language options, and various game themes ensure that users all over the world will get a tailored and inclusive experience. All the factors combined are actively driving the rapid growth and popularity of live casinos worldwide.

Geographical outlook of the Global Online Gambling Market:

• Europe holds a significant share in the online gambling market in the coming years

By geography, the global online gambling market is segmented into five main regions: North America, South America, Europe, the Middle East and Africa (MEA), and Asia Pacific (APAC). Among these, Europe is expected to hold a higher share of the market during 2022 and it is also expected to sustain its position during the next forecast period. The growth of the region is thus, promoted by the legalization of online gambling in several countries, combined with appropriate regulations that facilitate safe and responsible practices. For example, in the United Kingdom, a well-regulated framework has facilitated the expansion of the market through user confidence.

The Asia Pacific (APAC) region is expected to grow at the highest compound annual growth rate during the forecast period, driven by widespread adoption of smartphones, increasing internet penetration, and a young population showing a strong inclination towards online gambling. Governments in some countries, like New Zealand, have encouraged platforms such as TAB and NZ Lotto to diversify their gaming portfolios, further boosting the market.

Steady growth is also being noticed in the online gambling sector in North America, where different states in the U.S.—Pennsylvania, New Jersey, West Virginia, Nevada, and Delaware—have legalized online casinos, poker, and even sports betting. Factors driving the market include rising internet accessibility, growing disposable incomes, and a shift toward digital entertainment. Together these regions portray the great global momentum and its way to increased adoption of online gambling, and therefore, towards sustained expansion in the market.

Key developments in the Global Online Gambling Market:

• In October 2024, Caesars Entertainment, Inc., the legendary casino brand dedicated to delivering first-class customer satisfaction, took the digital space by storm with the launch of Horseshoe Online Casino. This new online casino app and desktop platform are all set to cater to high-end casino players, bringing Caesars' hallmark player-centric experience to the online world. With its new, high-tech features and strong emphasis on experienced players, Horseshoe Online Casino aims to redefine digital gaming with excellence and the brand's legacy.
• In October 2024, BetMGM, a leading iGaming and sports betting compant, was named the 2024 Online Casino of the Year by the American Gambling Awards. This is the third consecutive win for BetMGM in this highly competitive category, underlining the brand's continued excellence and leadership in the online gaming sector.
• In January 2024, Betr Holdings, Inc. (Betr), a Miami-based sports gaming and media company, announced new market access agreements to expand its online sportsbook and casino offerings in Pennsylvania and online sportsbook operations in Colorado and Kentucky. Already having market access in Indiana and a sports wagering license application underway in Maryland, Betr continues its rapid expansion. The company already lives with its beta product in Ohio, Virginia, and Massachusetts, further solidifying its presence in the United States sports gaming landscape.

Global Online Gambling Market Scope:

Report Metric	Details
Online Gambling Market Size in 2025	US$111.440 billion
Online Gambling Market Size in 2030	US167.349 billion
Growth Rate	CAGR of 8.48%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Game Type Platform Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Online Gambling Market	William Hill Plc Flutter Entertainment Plc BETSSON AB (publ) BetAmerica 888 Holdings PLC
Customization Scope	Free report customization with purchase

The Global Online Gambling market is segmented and analyzed as follows:

• By Game Type
  • Sports Betting
  • Casino
  • Lottery
  • Others
• By Platform
  • Desktop
  • Mobile
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • Spain
    • Italy
    • France
    • Others
  • Middle East and Africa
    • Nigeria
    • South Africa
    • Kenya
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • Philippines
    • Vietnam
    • Taiwan
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

2.3. Data Validation

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Supplier

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. GLOBAL ONLINE GAMBLING MARKET BY GAME TYPE

5.1. Introduction

5.2. Sports Betting

5.3. Casino

5.4. Lottery

5.5. Others

6. GLOBAL ONLINE GAMBLING MARKET BY PLATFORM

6.1. Introduction

6.2. Desktop

6.3. Mobile

7. GLOBAL ONLINE GAMBLING MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. United States

7.2.2. Canada

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. The United Kingdom

7.4.2. Germany

7.4.3. Spain

7.4.4. Italy

7.4.5. France

7.4.6. Others

7.5. Middle East and Africa

7.5.1. Nigeria

7.5.2. South Africa

7.5.3. Kenya

7.5.4. Others

7.6. Asia Pacific

7.6.1. Japan

7.6.2. China

7.6.3. India

7.6.4. Philippines

7.6.5. Vietnam

7.6.6. Taiwan

7.6.7. Others 

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard 

9. COMPANY PROFILES 

9.1. William Hill Plc

9.2. Flutter Entertainment Plc

9.3. BETSSON AB (publ)

9.4. BetAmerica

9.5. 888 Holdings PLC

9.6. Light & Wonder, Inc.

9.7. Bet365 

9.8. Kindred Group Plc

9.9. Entain plc

9.10. LeoVegas Group

9.11. Greentube Internet Entertainment Solutions GmbH

William Hill Plc

Flutter Entertainment Plc

BETSSON AB (publ)

BetAmerica

888 Holdings PLC

Light & Wonder, Inc.

Bet365 

Kindred Group Plc

Entain plc

LeoVegas Group

Greentube Internet Entertainment Solutions GmbH