Global Microwave Oven Market Size, Share, Opportunities, And Trends By Product Type (Solo, Grill, Convection), By Structure (Built-In, Countertop), By Application (Residential, Commercial), By Sales Channel (Online, Offline), And By Geography - Forecasts From 2025 To 2030

Microwave Oven Market Size

The Global Microwave Oven Market is expected to grow at a CAGR of 6.10%, reaching a market size of US$19.403 billion in 2030 from US$14.430 billion in 2025.

A microwave oven is a kitchen appliance that uses electricity for cooking, heating and defrosting foods quickly. Microwave ovens allow food to cook faster than traditional methods. They offer efficiency and, most importantly, convenience, allowing customers to cook up their foods and reheat the leftover foods. Thus, it is widely demanded by households and commercial kitchens for saving time and offering convenience.

Rising purchasing power and living standards, coupled with increasing urbanization, are the major drivers of the global microwave oven market. The growing working population and hectic lifestyle are shifting consumers' preference toward innovative kitchen appliances, escalating the demand for a microwave oven. With a busy lifestyle, people are consuming more ready-to-eat, pre-cooked, and frozen food items. This is also leading to a rise in sales of microwave ovens as the need for stylish and convenient kitchen appliances is rising with changing consumer preferences and lifestyle patterns. Growing concerns regarding increasing energy consumption are also forcing consumers to opt for innovative, cost-effective, and energy-efficient kitchen appliances, thus positively impacting the demand for microwave ovens.

What are the Global Microwave Oven Market Drivers?

• Growing urbanization is increasing demand for innovative kitchen appliances that save time and offer convenience

Globally, there is an increase in urbanization. This rapid growth in urbanization is increasing the demand for innovative kitchen appliances, including microwave ovens. The rising urban lifestyle and their busy schedule are leading people to prefer products that can save time and offer convenience. Microwave ovens offer convenience, allowing customers to cook their foods and reheat the leftover foods faster than traditional methods, saving time and energy.

• The robust growth of the hospitality sector is also propelling the market expansion

The robust growth of the global hospitality sector, along with the emerging popularity of catering contracts for large-scale functions, seminars, and other social gatherings, is further fuelling the demand for microwave ovens to make various food items easily. As per CEIC data, in India, the number of approved hotels has increased from 1,257 units in 2013 to 1,929 units in 2021, showing growth in the hospitality sector. The robust tourism growth is accelerating the hospitality sector to rise rapidly, propelling the market expansion of kitchen appliances like microwave ovens for easy cooking, saving time & increasing efficiency. Thus, the robust growth in the hospitality sector will create a demand for microwave ovens, leading to its market growth.

What are the Global Microwave Oven Market Restraints?

• The consumer preference for traditional methods of cooking is restraining the market expansion of microwave oven

Due to a lack of purchasing power, a large segment of the population, particularly in developing and underdeveloped economies, cannot afford convenient cooking methods like microwave ovens. At the same time, they are still unaware of how to use these kitchen appliances and find their traditional methods of cooking and cooking equipment more reliable and preferable. Thus, the tendency among consumers to use traditional cooking tools and their preference for their cultural cooking method is restraining the market expansion into these consumers, limiting its overall growth.

Segment Analysis of the Global Microwave Oven Market:

• The commercial segment will continue to dominate the market

By application, the commercial segment accounted for the major market share in the forecast period. The increasing number of restaurants and hotels worldwide, primarily due to the booming travel and tourism industry and growing globalization, is driving the demand for microwave ovens in the commercial sector, where food is prepared in large quantities and requires reheating and defrosting. However, the residential segment will experience a decent CAGR during the forecast period as people are trying several healthy and nutritious recipes at home that require microwave ovens. Moreover, microwave ovens help defrost and reheat food at home. As such, the ever-increasing consumption of frozen food items and pre-cooked ready-to-eat meals is driving the market growth of microwave ovens across this segment.

Geographical Outlook of the Global Microwave Oven Market:

• Asia Pacific is anticipated to be the fastest-growing region during the forecast period

Geographically, the global microwave oven market has been segmented into North America, South America, Europe, the Middle East, Africa, and Asia Pacific.

The Asia Pacific will witness a substantial CAGR during the forecast period owing to the expansion of restaurant chains in countries like India and Australia. The growing preference of people enhancing their baking skills at home is another factor augmenting the demand for advanced microwave ovens, thus positively impacting the overall regional market growth.

The growing inclination of people in APAC countries towards first-rate kitchen electrical appliances is further escalating the demand for microwave ovens in this region.

Due to the early adoption of new technologies and the presence of major market players in the region, North America accounted for a significant market share. High usage of innovative microwave ovens in homes and commercial places is driving the demand for microwave ovens. Well-established restaurants in countries like the U.S. and Canada also contribute to the regional market growth of microwave ovens.

Key Launches in the Global Microwave Oven Market:

• In June 2024, 2degrees and Ericsson partnered to upgrade 2degrees' microwave network by replacing existing infrastructure with Ericsson’s MINI-LINK 6000. This project is part of 2degrees' broader network modernization efforts, leveraging cutting-edge microwave technology for improved service.
• In September 2023, Kraft Heinz launched 360CRISP™, a new disruptive platform for the microwave. The VP of Kraft Heinz said it will reinvent the frozen category by providing high-quality, delicious, and convenient solutions for snack-time and beyond.

Microwave Oven Market Scope:

Report Metric	Details
Microwave Oven Market Size in 2025	US$14.430 billion
Microwave Oven Market Size in 2030	US$19.403 billion
Growth Rate	CAGR of 0.061
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Product Type Structure Application Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Microwave Oven Market	LG Electronics SAMSUNG Whirlpool Haier Inc. Electrolux
Customization Scope	Free report customization with purchase

 

The Global Microwave Oven Market is segmented and analyzed as follows:

• By Product Type
  • Solo
  • Grill
  • Convection
• By Structure
  • Built-In
  • Countertop
• By Application
  • Residential
  • Commercial
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • Australia
    • India
    • Indonesia
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View 

5. GLOBAL MICROWAVE OVEN MARKET BY PRODUCT TYPE

5.1. Introduction

5.2. Solo

5.3. Grill

5.4. Convection

6. GLOBAL MICROWAVE OVEN MARKET BY STRUCTURE

6.1. Introduction

6.2. Built-In

6.3. Countertop

7. GLOBAL MICROWAVE OVEN MARKET BY APPLICATION

7.1. Introduction

7.2. Residential

7.3. Commercial

8. GLOBAL MICROWAVE OVEN MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction

8.2. Online

8.3. Offline

9. GLOBAL MICROWAVE OVEN MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Product Type

9.2.2. By Structure

9.2.3. By Application

9.2.4. By Distribution Channel

9.2.5. By Country

9.2.5.1. USA

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. By Product Type

9.3.2. By Structure

9.3.3. By Application

9.3.4. By Distribution Channel

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. By Product Type

9.4.2. By Structure

9.4.3. By Application

9.4.4. By Distribution Channel

9.4.5. By Country

9.4.5.1. United Kingdom

9.4.5.2. Germany

9.4.5.3. France

9.4.5.4. Spain

9.4.5.5. Others

9.5. Middle East and Africa

9.5.1. By Product Type

9.5.2. By Structure

9.5.3. By Application

9.5.4. By Distribution Channel

9.5.5. By Country

9.5.5.1. Saudi Arabia

9.5.5.2. UAE

9.5.5.3. Israel

9.5.5.4. Others

9.6. Asia Pacific

9.6.1. By Product Type

9.6.2. By Structure

9.6.3. By Application

9.6.4. By Distribution Channel

9.6.5. By Country

9.6.5.1. China

9.6.5.2. Japan

9.6.5.3. South Korea

9.6.5.4. Australia

9.6.5.5. India

9.6.5.6. Indonesia

9.6.5.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. LG Electronics

11.2. SAMSUNG

11.3. Whirlpool

11.4. Haier Inc.

11.5. Electrolux

11.6. BSH Hausgeräte GmbH

11.7. Panasonic

11.8. Sharp Corporation

11.9. Midea Group

11.10. DAEWOO Electronics UK Ltd

LG Electronics

SAMSUNG

Whirlpool

Haier Inc.

Electrolux

BSH Hausgeräte GmbH

Panasonic

Sharp Corporation

Midea Group

DAEWOO Electronics UK Ltd