Global HORECA Beverage Market Size, Share, Opportunities, And Trends, By Type (Alcoholic Beverage, Non-Alcoholic Beverage), By End-User (Hotels, Restaurants, Cafe), And By Geography - Forecasts From 2025 To 2030

HORECA beverage market size

The HORECA beverage market is expected to increase at a compound yearly growth rate of 3.69% to reach US$389.981 billion in 2030 from US$325.331 billion in 2025.

Some of the major factors propelling the HORECA beverage market include the increase in the number of food outlets and restaurants, as well as the rising demand for junk food and processed foods among millennials. Additionally, increased consumer expenditure on food delivery and the need for timely order fulfillment are also driving global demand.

Furthermore, the expansion of the global HORECA beverage market is being fueled by an increase in the number of cafés, hotels, and restaurants in developing countries, along with the growing popularity of Quick Service Restaurants (QSRs). For instance, in March 2022, Roll-Em-Up Taquitos, the first taquito-focused business in the U.S., announced a new agreement with PepsiCo to expand its product offerings. Under the terms of this multi-year contract, all Roll-Em-Up Taquitos restaurants—both corporate and franchised—will begin providing customers with popular beverages from the PepsiCo portfolio. The deal includes beverages such as Pepsi, Diet Pepsi, Horchata Agua Frescas, Mountain Dew, and Dr. Pepper through its bottling relationships.

Additionally, the growth of the travel and tourism sector is accelerating market expansion. For example, in March 2022, Hudson, a Dufry business and a pioneer in travel experiences with over 1,000 stores in airports, commuting hubs, and tourist sites across North America, revealed that it would begin operating and developing Starbucks cafés in U.S. airports in summer 2022. This new alliance will combine Starbucks' expertise and leadership in the coffee market with Hudson's renowned Traveler's Best Friend service and proven knowledge of running food and beverage facilities within the travel retail sector.

What are the drivers of the HORECA beverage market?

• Increased expansion and development of restaurants and food outlets

The increasing de  A major factor behind the growth of the global HORECA beverage market is the expansion and development of restaurants and food outlets. For instance, according to the India Brand Equity Foundation (IBEF), the market size of the hospitality industry in India is projected to be approximately US$ 24.61 billion in 2024 and is anticipated to reach US$ 31.01 billion by 2029. The projected growth is anticipated to be at a compound annual growth rate (CAGR) of 4.73%.

Furthermore, increased partnerships among restaurants and major beverage companies will aid in market expansion during the projected timeframe. For instance, in May 2021, the parent business of nine restaurants, FAT (Fresh. Authentic. Tasty.) Brands Inc. announced an exclusive beverage collaboration with PepsiCo, Inc. FAT Brands is broadening its beverage agreement with PepsiCo to include the Fatburger, Elevation Burger, Buffalo's Cafe, Johnny Rockets, and Buffalo's Express brands, building on the relationship PepsiCo has with Hurricane Grill & Wings, Ponderosa, Yalla Mediterranean, and Bonanza Steakhouses.

Similarly, a rise in distribution agreements is also anticipated to propel the growth of the HORECA beverage market. For example, in March 2021, Natfood, the Italian leader in the Horeca service announced an essential collaboration to share their technological and distribution expertise and to provide customers of bars, cafes, eateries, hotel chains, and caterers with integrated and innovative hot and cold beverage alternatives.

Moreover, the integration of digital payments and marketing technologies to provide contactless services, increase operational efficiency, and adapt to rapid changes in the marketplace will also propel the market forward during the forecast period. For instance, in December 2021, Restaurant Brands International, which owns Burger King, Tim Hortons, and Popeyes, formed a regional agreement with the Ant Group. The firm would use Ant Group's digital capabilities across RBI's establishments in the Asia Pacific market as a result of this collaboration. Ant Group will collaborate with RBI's local affiliates to develop a variety of digital technologies, including a SaaS solution for mini-programs and Alipay+, a portfolio of global cross-border digital payments and marketing capabilities.

HORECA beverage geographical outlook:

• The HORECA beverage market is segmented into five regions worldwide

By geography, the HORECA Beverage market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The major economies like China, Japan, India, and South Korea dominate the Asia-Pacific region. Some of the fastest-growing emerging economies are from this region such as ASEAN countries.

The Asia Pacific region is expected to see notable growth in the HORECA beverage market. India and China are the largest growing economies in the world and are likely to witness flourishing sectors of hotels, restaurants, and cafes.

• By End-user, the HORECA Beverage market is segmented into hotels, restaurants, and cafes

The restaurant and hotel industry has seen a tremendous increase in growth in the last couple of years. The HORECA beverage business will continue to increase as consumer affluence in developing countries rises and people adapt to modern lifestyles at a rapid rate. Due to the availability of a wide selection of products on the menu, the restaurant category holds a substantial share of the market. Families, corporate meetings, and social groups prefer to eat at full-service restaurants because there is a wide choice of food to choose from. The number of eateries is growing in tandem with the increase in family outings. Furthermore, the number of restaurants that serve alcohol is increasing. Alcohol consumption is increasing year after year, and more such eateries are springing up to meet the demand. To keep up with consumer demand and expand their offering, major brands are investing in R&D and innovation.

For instance, there is a restaurant under the water on the Maldives' Rangali Island that offers a 270-degree breathtaking view of the finest and most unusual Maldives aquatic critters. Every location has its own distinctive culture, which has a significant impact on the market. Furthermore, the Unprecedented growth of various-format stores is gaining traction in both developed and developing regions around the world, although franchising remains one of the most popular growth techniques. Because the majority of millennials like fast food, their spending on restaurants is expanding at a surging rate.

Key developments in the HORECA beverage market:

The market leaders for the HORECA beverage market are Unilever, The Coca-Cola Company, Nestle, Pepsi Co., Inc, Jones Soda Co, GCMMF (Amul), Appalachian Brewing Company, Bacardi Limited, Carlsberg Breweries A/S, Heineken N.V., and United Breweries Ltd. The key players in the market implement growth strategies such as product launches, mergers, acquisitions, etc. to gain a competitive advantage over their competitors. For Instance,

• In July 2024, SharkNinja Inc. launched the Ninja Luxe Café. With its Barista Assist Technology, the Ninja Luxe Café offers guided, customized grind size recommendations to weight-based dosing and active brew adjustments for temperature and pressure.
• In June 2023, Peet's Coffee launched coffee-forward sparkling grapefruit cold brew, sparkling passion fruit black tea, and sparkling lemonade for the summertime.
• In July 2022, Ofi announced the acquisition of Club Coffee L.P. completed. Ofi offers natural food and beverage ingredients. Club Coffee is one of Canada’s largest coffee roasters and packaging solutions providers serving private-label customers and retail brands from its facilities in Toronto.

HORECA beverage market scope:

Report Metric	Details
HORECA Beverage Market Size in 2025	US$325.331 billion
HORECA Beverage Market Size in 2030	US$389.981 billion
Growth Rate	CAGR of 3.69%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Type End-User Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the HORECA Beverage Market	Unilever The Coca-Cola Company Nestle Pepsi Co., Inc. Jones Soda Co.
Customization Scope	Free report customization with purchase

 

The HORECA beverage market is analyzed into the following segments:

• By Type
  • Alcoholic Beverage
    • Beer/Malt
    • Wine
    • Spirits
  • Non-Alcoholic Beverage
    • Bottled Water
    • Carbonated Soft Drinks
    • Fruit Juice
    • Milk
• By End-User
  • Hotels
  • Restaurants
  • Cafe
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Rest of the Middle East and Africa
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Rest of Asia-Pacific

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.1.1. Increased expansion and development of restaurants and food outlets

4.2. Market Restraints

4.2.1. Fluctuation in prices in rent and labour

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. HORECA BEVERAGE MARKET BY TYPE 

5.1. Introduction

5.2. Alcoholic Beverage

5.2.1. Beer/Malt

5.2.2. Wine

5.2.3. Spirits

5.3. Non-Alcoholic Beverage

5.3.1. Bottled Water

5.3.2. Carbonated Soft Drinks

5.3.3. Fruit Juice

5.3.4. Milk

6. HORECA BEVERAGE MARKET BY END-USER 

6.1. Introduction

6.2. Hotels

6.3. Restaurants

6.4. Cafe

7. HORECA BEVERAGE MARKET BY GEOGRAPHY

7.1. Global Overview

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Rest of South America

7.4. Europe

7.4.1. United Kingdom

7.4.2. Germany

7.4.3. France

7.4.4. Italy

7.4.5. Spain

7.4.6. Rest of Europe

7.5. Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. United Arab Emirates

7.5.3. Rest of Middle East and Africa

7.6. Asia-Pacific

7.6.1. China

7.6.2. India

7.6.3. Japan

7.6.4. South Korea

7.6.5. Taiwan

7.6.6. Thailand

7.6.7. Indonesia

7.6.8. Rest of Asia-Pacific

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Unilever

9.2. The Coca-Cola Company

9.3. Nestle

9.4. Pepsi Co., Inc.

9.5. Jones Soda Co.

9.6. Danone

9.7. Appalachian Brewing Company

9.8. GCMMF (Amul)

9.9. Keurig Dr Pepper Inc.

9.10. Bacardi Limited

9.11. Calsberg Breweries A/S

9.12. Heineken N.V.

9.13. Suntory Holding Limited

9.14. Constellation Brands Inc.

9.15. Molson Coors Brewing Company

9.16. United Breweries Ltd.

9.17. Brown-Forman Corporation

Unilever

The Coca-Cola Company

Nestle

Pepsi Co., Inc.

Jones Soda Co.

Danone

Appalachian Brewing Company

GCMMF (Amul)

Keurig Dr Pepper Inc.

Bacardi Limited

Calsberg Breweries A/S

Heineken N.V.

Suntory Holding Limited

Constellation Brands Inc.

Molson Coors Brewing Company

United Breweries Ltd.

Brown-Forman Corporation