Global Herbs and Spices Market Size, Share, Opportunities, And Trends By Product Type (Herbs (Basil, Mint, Coriander, Thyme, Lemongrass, Others), Spices (Ginger, Pepper, Cardamom, Cinnamon, Clove, Others)), By Packaging Type (Bottles (Shaker, Crusher), Pouches, Containers), By Application (Food and Beverage, Pharmaceuticals), By Form (Whole, Ground), And By Geography - Forecasts from 2025 to 2030

The global herbs and spices market is projected to grow at a CAGR of 7.53%, from US$29.294 billion in 2025 to US$42.110 billion in 2030.

Herbs and spices are extensively used in food and beverages as flavor enhancers and to give a special aroma to foods and beverages to appease the changing taste preferences and flavor profiles of individuals worldwide. In addition, the usage of different herbs and spices is rising as an increasing number of individuals are trying to replicate the restaurant-style flavor in the dishes they make at home.

Furthermore, using spices in beverages such as tea and coffee has health benefits. For example, Ginger basil and cardamom are increasingly used in teas in countries such as India to give the beverage a distinct flavor and induce a soothing sensation in the throat. Turmeric is mixed with warm milk to increase immunity and is widely used in countries such as India. Additionally, mint leaves are used in tea served in Morocco, and Lemongrass tea is preferred by some individuals in Japan, among others. Therefore, these factors are propelling the market’s growth over the forecast period.

What are the drivers of the global herbs and spices market?

• Growing demand for natural and organic products

Increasing demand for natural and organic products fuels the herbs and spices market. Consumers increasingly prefer product lines free of artificial additives, preservatives, and chemicals. This is because people are becoming more conscious of the dangers that artificial additives pose to health, such as allergies or long-term health problems. 

Being sourced from plants, herbs, and spices tends to fit well with the clean-eating trend, focusing on whole, unprocessed, and minimally refined foods. Hence, organic herbs and spices have further fueled the market as they are free from synthetic pesticides and fertilizers. More people have been switching towards this preference for natural and organic herbs and spices, keeping healthy and green production in mind.

• Rising key players focus on product innovation and increasing product offerings 

The rising demand for product innovations and increased product offerings from key market players help propel the herbs and spices market growth globally. Companies develop new blends, offer organic options, and provide more value-added items as consumers need diverse and health-oriented food selections. Innovations in packaging, including some environment-friendly models and easy, convenient varieties, also fuel these sales.

For instance, McCormick & Company, Inc., one of the companies involved in manufacturing and selling spices, herbs, and other blends, offers a wide range of products ranging from ground to whole spices and herbs. Some of the products it offers are “McCormick Allspice,” McCormick Basil Leaves,” and “McCormick Whole Caraway Seed,” among others. The McCormick Allspice is available in both whole and ground forms. It is a spice found in the Caribbean, Central, and South America and can be used in different types of meat dishes, such as meatballs and ground beef, among others. The McCormick Whole Caraway Seed is one of the spices that adds a bittersweet flavor to food items like pork, stews, or rye bread. The McCormick Basil Leaves are one of the essential ingredients in Italian cuisine and find uses in food items such as Pizzas, Marinara Sauces, and Pasta.

KEYA FOODS, among the famous brands providing herbs, spices, and seasonings, among other products in India, offers a wide range of products. Its product, “KEYA Thyme”, is a herb widely used for seasoning and flavoring different types of meat, especially lamb, and can also be used in different cuisines such as French, Italian, Greek, and Lebanese. It also offers Lemongrass, a spice used extensively in Thai cuisine for famous dishes such as Thai Curry and an essential part of Japanese and Chinese cuisines.

Geographical outlooks of the herbs and spices market:

• The global herbs and spices market is segmented into five regions worldwide

Geography-wise, the global herbs and spices market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. In North America, the demand for herbs and spices is heavily driven by consumers' growing awareness of health concerns, as there are many reasons why herbs and spices are useful for health care. These products are rich in antioxidants, anti-inflammatory, and aid digestion, among others. This further increases the demand for natural and organic products. Hence, many consumers use clean-label products that lack artificial additives or preservatives. Further, the increasing demand for ethnic and international cuisines has led to the increased adoption of various herbs and spices as people are increasingly looking for different flavors in their food. 

Innovations in the market are also coming from key players who offer ready-to-use spice mixes, convenient packaging, and spice blends tailored to busy and health-conscious consumers. In addition, with rising disposable incomes, there is an increasing demand for premium and gourmet herbs and spices, which in turn is enhancing the market.

The Asia-Pacific region has culinary traditions that date back and emphasize spices and herbs in their food. Therefore, this tradition has resulted in high demand and constant orders for the product. The rapid growth of the middle class in countries such as China and India has further accelerated the demand for herbs and spices as consumers seek greater variety and quality in their food. Additionally, the rise of processed and packaged foods in urban areas has led to increased use of spices to add flavor and convenience. In many parts of Asia-Pacific, herbs are also widely used for their medicinal properties, contributing to their demand in the wellness and pharmaceutical sectors.

The global herbs and spices market key developments:

• In July 2024, Sainsbury’s will bring free herbs and spices to the North East of England to help increase diversity and flavor in diets. 

Herbs and spices market scope:

Report Metric	Details
Herbs and Spices Market Size in 2025	US$29.294 billion
Herbs and Spices Market Size in 2030	US$42.110 billion
Growth Rate	CAGR of 7.53%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Product Type Packaging Type Application Form Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Herbs and Spices Market	Keya Foods Snapin McCormick & Company, Inc. All-Season Herbs Kerry Group
Customization Scope	Free report customization with purchase

 

The global herbs and spices market is analyzed into the following segments:

• By Product Type
  • Herbs
    • Basil
    • Mint
    • Coriander
    • Thyme
    • Lemongrass
    • Others
  • Spices
    • Ginger
    • Pepper
    • Cardamom
    • Cinnamon
    • Clove
    • Others
• By Packaging Type
  • Bottles
  • Shaker
  • Crusher
  • Pouches
  • Containers
• By Application
  • Food and Beverage
  • Pharmaceuticals
• By Form
  • Whole
  • Ground
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Rest of the Middle East and Africa
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Rest of Asia-Pacific

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. GLOBAL HERBS AND SPICES MARKET BY PRODUCT TYPE

5.1. Introduction

5.2. Herbs

5.2.1. Basil

5.2.2. Mint

5.2.3. Coriander

5.2.4. Thyme

5.2.5. Lemongrass

5.2.6. Others

5.3. Spices

5.3.1. Ginger

5.3.2. Pepper

5.3.3. Cardamom

5.3.4. Cinnamon

5.3.5. Clove

5.3.6. Others

6. GLOBAL HERBS AND SPICES MARKET BY PACKAGING TYPE

6.1. Introduction

6.2. Bottles

6.2.1. Shaker

6.2.2. Crusher

6.3. Pouches

6.4. Containers

7. GLOBAL HERBS AND SPICES MARKET BY APPLICATION

7.1. Introduction

7.2. Food and Beverage

7.3. Pharmaceuticals

8. GLOBAL HERBS AND SPICES MARKET BY FORM

8.1. Introduction

8.2. Whole

8.3. Ground

9. GLOBAL HERBS AND SPICES MARKET BY GEOGRAPHY

9.1. Global Overview

9.2. North America

9.2.1. United States

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Rest of South America

9.4. Europe

9.4.1. United Kingdom

9.4.2. Germany

9.4.3. France

9.4.4. Italy

9.4.5. Spain

9.4.6. Rest of Europe

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. United Arab Emirates

9.5.3. Rest of the Middle East and Africa

9.6. Asia-Pacific

9.6.1. China

9.6.2. India

9.6.3. Japan

9.6.4. South Korea

9.6.5. Taiwan

9.6.6. Thailand

9.6.7. Indonesia

9.6.8. Rest of Asia-Pacific

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Keya Foods

11.2. Snapin

11.3. McCormick & Company, Inc.

11.4. All-Season Herbs

11.5. Kerry Group

11.6. Suminter India Organics

11.7. Fresco Spice Blends

11.8. Artisan Palate

11.9. On1y

11.10. The Watkins Co.

Keya Foods

Snapin

McCormick & Company, Inc.

All-Season Herbs

Kerry Group

Suminter India Organics

Fresco Spice Blends

Artisan Palate

On1y

The Watkins Co.