The global fragrance packaging market is expected to grow from USD 4.337 billion in 2025 to USD 5.936 billion in 2030, at a CAGR of 6.48%.
The expansion in the market value for fragrance packaging is being driven by a change in consumer lifestyle and an increase in the importance of personal style and grooming. The market will rise due to the rising demand from fragrance makers for visually attractive design and packaging solutions. Other drivers that will support the growth rate of the fragrance packaging market include the development and expansion of the e-commerce industry in developing nations, growing urbanization, and rising personal disposable income.
The widely expanding use of fragrances is fueling the overall market. For instance, according to data published by the Bureau of Economic Analysis, the personal consumption expenditure of cosmetics, perfumes, and bath products has significantly risen from 67,687 million dollars to 74,548 million dollars in the second quarter of 2023.
The industry has been creating chic packaging solutions that leave a lasting impression on consumers due to the surging demand for luxury goods, driven by increased disposable incomes. Fragrance firms have been pushed to concentrate on their packaging due to the growing importance of advertising.
To grab consumers' attention, manufacturers are working on various product development and creative strategies. Fragrances are occasionally packed in eye-catching and appealing boxes to increase customer brand recognition. The use of the best-grade packaging materials, which are used in the packaging of luxury fragrances, enhances the bottle's look and feel. For instance, DuPont Packaging & Industrial Polymers debuted a cutting-edge and engaging game for customizing perfume bottles at Cosmoprof Asia called "Design Your Perfume Bottle." Bottles and caps may be chosen in this game in a range of shapes, transparencies, ornamental effects, and colors.
Experimental Perfume Club (EPC) debuted Rhubarbe Orientale in April 2022. This unique, ephemeral smell is only offered by EPC. The brand's founder and head perfumer, Emmanuelle Mogelin, has created a brand-new interpretation of springtime fragrance. The market is anticipated to expand throughout the projected period as a consequence of the rapid development of various new perfumes and aromas.
As per the Gerresheimer Annual Report published in 2022, the revenue generated by primary glass packaging by the company has increased from 690.6 million euros in 2021 to 870.60 million euros in 2022. This growth will positively impact the fragrance packaging market, especially for premium fragrances.
Fragrance packaging involves the usage of various materials such as glass, metal, paperboard, or plastic for packaging perfume, deodorant, or other fragrance products. The booming urbanization and fashion trends in the USA have made fragrance products an integral part of the daily lives of people, which is majorly propelling the market growth. For instance, as per its 2022 annual report, Inter Parfums Inc. reported a 19.8%% increase in its fragrance sales in the USA, with revenue reaching up to US$420.9 million.
Moreover, as per the Fragrance Foundation, the female and millennial population is shifting from using signature fragrances to smaller vials having different scent flavours, owing to which small fragrance demand usually in 5ml and 10ml is expected to show positive growth in the United States. Moreover, stringent guidelines laid down by the FDA, such as the Fair Packaging and Labelling Act (FPLA) and the Federal Food, Drug, and Cosmetic Act (FD&C) are acting as an additional driving factor. Well-established presence of packaging solution providers such as Big Sky Packaging, and strategic collaboration to further packaging solution sales in the USA are further pacing the future market growth. For instance, in February 2021, US-based beauty supplier WWP Beauty formed a collaboration with Scentivent Technologies to launch “Double-Ended Stick” and “Roll-On” packaging solutions that make fragrance products easy to be applied easily on the neck.
Fragrance Packaging Market Segmentation: