Global Depilatory Products Market Size, Share, Opportunities, And Trends By Type (Chemical (Cream and Lotions, Wax, Cold Wax Strips), Non-Chemical (Razors, Tweezers)), By Application (Men, Women), By Sales Chanel (Online, Offline), And By Geography - Forecasts From 2025 To 2030

Depilatory Products Market Size

The Global Depilatory Products Market is expected to experience rapid growth of 6.39% CAGR, reaching a market size of US$12.703 billion in 2030 from US$9.318 billion in 2025.

Depilatories are cosmetic products that are used to remove unwanted hair on the surface of the skin and are typically in the form of creams, lotions, gels, and powder. There is a huge difference between the epilator and the depilator regarding hair removal. While epilation removes hair from its roots completely, depilation removes hair only at the surface of the skin. Depilatories are often considered more convenient and less expensive than opting for salon or spa treatments for hair removal. The chemical properties in depilatory products aid in the hair removal process by breaking down bonds in keratin present in hair that gives it strength. When the hair gets weakened, it either disintegrates or is distressed enough that it can be scraped or wiped away.

Rising disposable incomes and living standards coupled with increasing urbanization are significantly driving the market growth of depilatory products globally. People are getting more and more conscious with respect to personal grooming while enhancing their aesthetic appeal themselves. As such, convenient depilatory products are gaining popularity among consumers who are looking for easy and quick options, which, in turn, is fuelling the global market growth of depilatory products.

 The growing working women population with a busy lifestyle is further accelerating the demand for convenient grooming products, thereby driving the global depilatory products market growth. The emerging popularity of hair removal products, both chemical and non-chemical, among men is a great opportunity for market players to diversify their product portfolio for this gender and gain a larger market share, which will continue to bolster the overall market growth of depilatory products across the globe during the forecast period.

What are the Global Depilatory Products Market Drivers?

• The changing preference for hair removal with increased focus on beauty and hygiene is propelling the market

We are witnessing an increasing cultural shift towards new beauty standards. Hair removal has been a must ritual, particularly among women. Also, there is an increasing trend for hair removal among men too. The increased focus on grooming is leading to an increase in demand for hair removal. The rising hair removal trend is leading people to choose more convenient and easy tools. Depilatory products offer convenience to customers compared to traditional hair removal options, thus increasingly driving the market.

Segment Analysis of the Global Depilatory Products Market:

• Men segment will witness a growing trend in the market

By application, the women's segment accounted for the major market share and will continue to dominate this segment till the end of the forecast period. The need for quick and convenient hair removal solutions among the growing working population base is continuously augmenting the demand for various depilatory products. A high focus on personal hygiene and grooming among women has also driven the demand for depilatory products across this segment.

However, the male grooming industry has recently started to gain popularity, which is boosting the demand for depilatory products across this segment as well. The changing cultural shift in grooming among men is driving this trend. Several factors such as social media influence for self-care along with new products being offered by market players are driving the opportunities in the men’s segment. Thus, propelling the overall market growth.

• The online segment, based on the distribution channel, will be witnessing a higher CAGR during the forecast period

According to the distribution channel, the online segment will experience a higher CAGR owing to the rising proliferation of smartphones and increasing penetration of high-speed internet connectivity across the globe. As per the data by the World Bank, the number of individuals using the internet have increased from 53% in 2019 to 67% in 2023, showing the tremendous increase in internet penetration and increasing the demand for e-commerce. . Factors such as easy payment options and the growing preference of customers to shop online are also encouraging manufacturers to offer their products on various online platforms, thus spurring the growth of this segment. 

Geographical Outlook of the Global Depilatory Products Market:

• Europe will hold the largest market share during the forecast period

Geographically, the global Depilatory Products market has been segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific.

Asia Pacific's regional market for depilatory products is poised to grow at the highest CAGR during the forecast period owing to factors such as changing living standards with rising purchasing power, rising adoption of Western consumer practices, and growing concerns regarding personal hygiene and grooming among men and women. The booming e-commerce industry in countries like China and India also contributes substantially to the depilatory product market across this region.

With high smartphone penetration and better internet connectivity, people are choosing to do more online shopping as it is convenient and cost-effective and also provides various international depilatory products customers can choose from at discounted rates. Due to the early adoption of new trends and technologies, along with major market players in the region, North America holds a significant share in the global depilatory products market. Also, North America is leading the market due to a high focus on personal grooming and hygiene among both men and women.

Key Launches in the Global Depilatory Products Market:

• In December 2024, DEKA Laser, a global leader in medical laser technologies, announces its new partnership with Romeo & Juliet Hair Removal. Romeo and Juliet is a specializes in hair removal. The collaboration with Romeo & Juliette represents a significant achievement for DEKA”, says Paolo Salvadeo, DEKA Laser’s CEO. This partnership will allow to take innovation standards of DEKA in hair removal.
• In March 2023, Nair™, a registered trademark of Church & Dwight Co. Inc., launches Prep & Smooth Face, a product for facial hair removal. It is made for all skin types, has an ergonomic applicator that offers a touch-free and mess-free solution. It is available in two variants: Soothing Coconut Milk & Collagen and Hydrating Watermelon Extract & Hyaluronic Acid. It is the first product of Nair for facial hair removal.

Depilatory Products Market Scope:

Report Metric	Details
Depilatory Products Market Size in 2025	US$9.318 billion
Depilatory Products Market Size in 2030	US$12.703 billion
Growth Rate	CAGR of 6.39%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Type Application Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Depilatory Products Market	CHURCH & DWIGHT CO., INC. L’Oréal Paris Cire France LLC Reckitt Benckiser Linco Care Ltd
Customization Scope	Free report customization with purchase

 

The Global Depilatory Products Market is analyzed into the following segments:

• By Type
  • Chemical
    • Cream & Lotions
    • Wax
    • Cold Wax Strips
  • Non-Chemical
    • Razors
    • Tweezers
• By Application
  • Men
  • Women
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • Australia
    • India
    • Indonesia
    • Thailand
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View 

5. GLOBAL DEPILATORY PRODUCTS MARKET BY TYPE

5.1. Introduction

5.2. Chemical

5.2.1. Cream & Lotions

5.2.2. Wax

5.2.3. Cold Wax Strips

5.3. Non-Chemical

5.3.1. Razors

5.3.2. Tweezers

6. GLOBAL DEPILATORY PRODUCTS MARKET BY APPLICATION

6.1. Introduction

6.2. Men

6.3. Women

7. GLOBAL DEPILATORY PRODUCTS MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Online

7.3. Offline

8. GLOBAL DEPILATORY PRODUCTS MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Type

8.2.2. By Application

8.2.3. By Distribution Channel

8.2.4. By Country

8.2.4.1. USA

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By Type

8.3.2. By Application

8.3.3. By Distribution Channel

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Type

8.4.2. By Application

8.4.3. By Distribution Channel

8.4.4. By Country

8.4.4.1. United Kingdom

8.4.4.2. Germany

8.4.4.3. France

8.4.4.4. Spain

8.4.4.5. Others

8.5. Middle East and Africa

8.5.1. By Type

8.5.2. By Application

8.5.3. By Distribution Channel

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. UAE

8.5.4.3. Others

8.6. Asia Pacific

8.6.1. By Type

8.6.2. By Application

8.6.3. By Distribution Channel

8.6.4. By Country

8.6.4.1. China

8.6.4.2. Japan

8.6.4.3. South Korea

8.6.4.4. Australia

8.6.4.5. India

8.6.4.6. Indonesia

8.6.4.7. Thailand

8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. CHURCH & DWIGHT CO., INC.

10.2. L’Oréal Paris

10.3. Cire France LLC

10.4. Reckitt Benckiser

10.5. Linco Care Ltd

10.6. SIMPLE USE Beauty

10.7. Procter & Gamble

10.8. Jolen Beauty

10.9. Sue Ismiel and Daughters (Nads)

10.10. Sally Hansen

CHURCH & DWIGHT CO., INC.

L’Oréal Paris

Cire France LLC

Reckitt Benckiser

Linco Care Ltd

SIMPLE USE Beauty

Procter & Gamble

Jolen Beauty

Sue Ismiel and Daughters (Nads)

Sally Hansen