The Global Depilatory Products Market is expected to experience rapid growth of 6.39% CAGR, reaching a market size of US$12.703 billion in 2030 from US$9.318 billion in 2025.
Depilatories are cosmetic products that are used to remove unwanted hair on the surface of the skin and are typically in the form of creams, lotions, gels, and powders. There is a huge difference between the epilator and the depilator regarding hair removal. While epilation removes hair from its roots completely, depilation removes hair only at the surface of the skin. Depilatories are often considered more convenient and less expensive than opting for salon or spa treatments for hair removal. The chemical properties in depilatory products aid in the hair removal process by breaking down bonds in keratin present in hair that give it strength. When the hair gets weakened, it either disintegrates or is distressed enough that it can be scraped or wiped away.
Rising disposable incomes and living standards, coupled with increasing urbanization, are significantly driving the market growth of depilatory products globally. People are getting more and more conscious with respect to personal grooming while enhancing their aesthetic appeal. As such, convenient depilatory products are gaining popularity among consumers who are looking for easy and quick options, which, in turn, is fuelling the global market growth of depilatory products.
The growing working women population with a busy lifestyle is further accelerating the demand for convenient grooming products, thereby driving the global depilatory products market growth. The emerging popularity of hair removal products, both chemical and non-chemical, among men is a great opportunity for market players to diversify their product portfolio for this gender and gain a larger market share, which will continue to bolster the overall market growth of depilatory products across the globe during the forecast period.
We are witnessing an increasing cultural shift towards new beauty standards. Hair removal has been a must-ritual, particularly among women. Also, there is an increasing trend for hair removal among men, too. The increased focus on grooming is leading to an increase in demand for hair removal. The rising hair removal trend is leading people to choose more convenient and easy tools. Depilatory products offer convenience to customers compared to traditional hair removal options, thus increasingly driving the market.
By application, the women's segment accounted for the major market share and will continue to dominate this segment till the end of the forecast period. The need for quick and convenient hair removal solutions among the growing working population base is continuously augmenting the demand for various depilatory products. A high focus on personal hygiene and grooming among women has also driven the demand for depilatory products across this segment.
However, the male grooming industry has recently started to gain popularity, which is boosting the demand for depilatory products across this segment as well. The changing cultural shift in grooming among men is driving this trend. Several factors, such as social media influence for self-care along with new products being offered by market players, are driving the opportunities in the men’s segment. Thus, propelling the overall market growth.
According to the distribution channel, the online segment will experience a higher CAGR owing to the rising proliferation of smartphones and increasing penetration of high-speed internet connectivity across the globe. As per the data by the World Bank, the number of individuals using the internet has increased from 53% in 2019 to 67% in 2023, showing a tremendous increase in internet penetration and increasing the demand for e-commerce. Factors such as easy payment options and the growing preference of customers to shop online are also encouraging manufacturers to offer their products on various online platforms, thus spurring the growth of this segment.
Geographically, the global Depilatory Products market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.
Asia Pacific's regional market for depilatory products is poised to grow at the highest CAGR during the forecast period, owing to factors such as changing living standards with rising purchasing power, rising adoption of Western consumer practices, and growing concerns regarding personal hygiene and grooming among men and women. The booming e-commerce industry in countries like China and India also contributes substantially to the depilatory product market across this region.
With high smartphone penetration and better internet connectivity, people are choosing to do more online shopping as it is convenient and cost-effective, and also provides various international depilatory products customers can choose from at discounted rates. Due to the early adoption of new trends and technologies, along with major market players in the region, North America holds a significant share in the global depilatory products market. Also, North America is leading the market due to a high focus on personal grooming and hygiene among both men and women.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Depilatory Products Market Size in 2025 | US$9.318 billion |
| Depilatory Products Market Size in 2030 | US$12.703 billion |
| Growth Rate | CAGR of 6.39% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
|
| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in the Depilatory Products Market |
|
| Customization Scope | Free report customization with purchase |