Global Data Broker Market Size, Share, Opportunities, And Trends By Data Type (Consumer Data, Business Data), By End-User (BFSI, Retail, Automotive, Construction, Others), And By Geography - Forecasts From 2025 To 2030

The global data broker market is expected to grow at a CAGR of 7.29%, reaching a market size of US$616.541 billion in 2030 from US$433.936 billion in 2025.

Data brokers are the companies that collect the information of users through the internet legally and further, provide this data to various companies operating across different industry verticals for the development of new marketing strategies. The burgeoning number of social media users worldwide, coupled with the high penetration of mobile devices, is further generating huge amounts of consumer data, which is considered to be important for attaining business advantages.

Furthermore, the growing penetration of IoT across different industries and the growing number of connected devices worldwide is considered to be one of the key factors that are anticipated to supplement the market growth throughout the forecast period.

Moreover, In June 2023, the European Commission unveiled plans to modernize payments and the larger financial industry for the digital era. The new regulations enacted enhanced consumer safety boosted competition in the electronic payments market and enabled customers to securely exchange their data to access a greater array of more affordable and superior financial services and products. The interests of customers, competition, security, and trust were prioritized in these plans. According to the European Commission, there has been a considerable shift in the payment services business. For instance, in the second half of 2023, credit transfers made up 21% of all non-cash payments, card payments made up 56%, direct debits made up 15%, and e-money payments made up 6%.

What are the Global Data Broker Market Drivers?

• Increasing demand for targeted marketing is contributing to the global data broker market expansion

The data broker industry is experiencing a major market force that is resulting in drastic changes in customer engagement strategies and business results due to the increased demand for focused marketing. Given recent shifts in consumer preferences alongside technological advancements, businesses now lay more emphasis on tailored advertising to reach out to as many clients as possible, including promoting client gains and enhancing customer loyalty.

Further, the use of large data sets gathered by data collecting services enables companies to use customer behaviours, preferences, and buying patterns. In addition to strengthening brand-consumer relationships, this customized strategy increases conversion rates and the return on investment (ROI) of marketing campaigns. For instance, Meta and other famous companies are important actors in the market of data brokers for consumers who target advertisements at specific audiences with caution. Targeted ads bring enormous profits that underline the intrinsic value of consumer data and such brokers who contribute vital information about the purchasing habits, tastes, and preferences of clients to businesses.

• Rising penetration of IoT is leading to the generation of huge amounts of useful data

The Internet of Things (IoT) is a technology that is becoming very popular in every industry. The biggest factors behind this are the increasing usage of smartphones, the growing population of internet users, and the swift adoption of social media platforms. Moreover, according to Ericsson, around 1.6 billion broadband IoT (4G/5G) connections are expected for cellular IoT devices by 2023.

Further, the exponential growth in worldwide data generated by these gadgets is expected in the coming years, paralleling the increasing adoption of IoT technology. This will spur demand for data brokers even further. According to the report published by Cisco, there were 3.6 networked devices per person in 2023, compared to 2.4 in 2018. Networked device counts will rise from 18.4 billion in 2018 to 29.3 billion by 2023.

Global data broker Market is analyzed into the following segments

• By data type, consumer data is anticipated to grow during the forecast period

The consumer data broker market is a rapidly growing industry that plays a vital role in providing businesses with valuable insights into consumer behaviour, preferences, and interests. Consumer data brokers collect and analyze large volumes of consumer data from various sources, including social media, online activity, purchasing history, and demographic information. Businesses are increasingly recognizing the value of personalized marketing efforts, which require access to detailed insights into consumer behaviour and interests.

Additionally, social media platforms and online activity have become major sources of consumer data. Data brokers collect and analyze this data to provide businesses with insights into consumer behaviour, preferences, and interests. As social media and online activity continue to grow, the demand for consumer data brokers is expected to increase.

• By end-user industry, BFSI is anticipated to hold a substantial market share

Digitalization and automation in the BFSI sector have resulted in an inflow of excessive data in the industry, thus creating the demand for data broker services for collection, channelization, analysis, and forecasting. Increased internet penetration and rise in the e-banking and e-financing sector, accompanied by the emergence of banking and financial channels and the entrance of new market players, have significantly increased the competitiveness in the industry. Numerous institutions offer similar services, such as e-services, mobile application services, mobile wallet services, and more. Hence, to increase their market presence and gain a competitive edge, BFSI companies have been deriving the benefits of data broker services, creating robust market prospects.

Moreover, the adoption of digital technology and the increasing trend of digitalization in the BFSI sector have emerged as a significant market driver for data brokers and analysis services. The BFSI sector is leveraging the benefits of digital transformation to offer personalized services to their customers, leading to an increase in data inflow and a surge in demand for data broker services.

Geographical Outlook of the Global data broker Market:

• North America is witnessing exponential growth during the forecast period.

The region harbours a prosperous, intelligently designed economy characterized by the prominent existence of numerous international companies in various sectors such as technology, trade, health, and finances. Due to the production of massive data volumes, data broker services are frequently required in these sectors; competitive environments, market trends, and consumer behaviour must all be evaluated.

Further, North America provides a regulatory environment that allows data brokerage to thrive, thereby promoting entrepreneurship and creativity within an economy that thrives on data. Furthermore, the innovative culture and early adoption of emerging technologies in North America support the ongoing development and growth of data broker services, establishing the region as a global leader in the data economy.

Key Launches in the Global data broker Market:

• In December 2024. a proposed rule to improve oversight of data brokers handling consumers' sensitive financial and personal data was announced by the CFPB. According to the proposed rule, data brokers who sell income data or specific other financial information about consumers—regardless of the final purpose—must abide by credit bureau-style rules under Regulation V, which administers the Fair Credit Reporting Act (FCRA).

The global data broker market is segmented and analyzed as follows:

• By Data Type
  • Consumer Data
  • Business Data
• By End-User
  • BFSI
  • Retail
  • Automotive
  • Construction
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View 

5. GLOBAL DATA BROKER MARKET BY DATA TYPE

5.1. Introduction

5.2. Consumer Data

5.3. Business Data

6. GLOBAL DATA BROKER MARKET BY END-USER

6.1. Introduction

6.2. BFSI

6.3. Retail

6.4. Automotive

6.5. Construction

6.6. Others

7. GLOBAL DATA BROKER MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. By Data Type

7.2.2. By End-User

7.2.3. By Country

7.2.3.1. USA

7.2.3.2. Canada

7.2.3.3. Mexico

7.3. South America

7.3.1. By Data Type

7.3.2. By End-User

7.3.3. By Country

7.3.3.1. Brazil

7.3.3.2. Argentina

7.3.3.3. Others

7.4. Europe

7.4.1. By Data Type

7.4.2. By End-User

7.4.3. By Country

7.4.3.1. UK

7.4.3.2. Germany 

7.4.3.3. France

7.4.3.4. Spain

7.4.3.5. Others

7.5. Middle East and Africa

7.5.1. By Data Type

7.5.2. By End-User

7.5.3. By Country

7.5.3.1. Saudi Arabia

7.5.3.2. UAE

7.5.3.3. Israel

7.5.3.4. Others

7.6. Asia Pacific

7.6.1. By Data Type

7.6.2. By End-User

7.6.3. By Country

7.6.3.1. Japan

7.6.3.2. China

7.6.3.3. India

7.6.3.4. South Korea

7.6.3.5. Indonesia

7.6.3.6. Thailand

7.6.3.7. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Acxiom LLC

9.2. ID Analytics, LLC

9.3. CORELOGIC

9.4. TransUnion LLC

9.5. Epsilon Data Management, LLC

9.6. Oracle

9.7. TowerData Inc.

9.8. Intelius, Inc.

9.9. Equifax, Inc.

9.10. Nielsen

9.11. IBM

9.12. LexisNexis

9.13. Experian

9.14. PeekYou

9.15. Lifelock

Acxiom LLC

ID Analytics, LLC

CORELOGIC

TransUnion LLC

Epsilon Data Management, LLC

Oracle

TowerData Inc.

Intelius, Inc.

Equifax, Inc.

Nielsen

IBM

LexisNexis

Experian

PeekYou

Lifelock