Global Baby Body Care Market Size, Share, Opportunities, And Trends By Type (Diapers And Wipes, Skin And Hair Care), By Product (Massage Oil, Lotions, Creams/ Moisturizers, Talcum Powder, Shampoo & Conditioner, Others), By End Users (Medical Institutions, Retail Buyers), By Age Group (Less than 6 months, 6 to 12 months, 12 to 24 months), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2025 To 2030

The global baby body care market is estimated to expand at a CAGR of 4.97% over the forecast period, increasing from US$57.063 billion in 2025 to US$72.715 billion by 2030.

The baby body care market growth is driven by several variables, including the growing mindfulness among parents about the significance of utilizing safe and delicate items, the rise in expendable income, the changing lifestyles of individuals, and the rising populace.

Moreover, the higher birth rate in several major geographies is also expected to drive market growth. According to the Our World in Data, there will be a consistent rise in birth per year with a projected value to increment from 134.48 million births in 2024 to 136.01 million births by 2030.

Additionally, the predominance of e-commerce and online shopping like Amazon, Walmart, and others are rising quickly and increasing their place in consumers' lives due to their convenience, and wider selection offerings is further anticipated to drive the market expansion. Online platforms give the added advantage of 24/7 accessibility and the ability to compare costs and product features over different brands and retailers. The offline channel remains the essential distribution channel for infant body care items, giving a personalized shopping experience,

Moreover, the growing development in baby care items is additionally driving the need for baby body care items. Producers of baby care products are always striving to create modern and innovative items that meet the advancing needs and preferences of buyers. They are offering personalized items that cater to the person's needs and inclinations to buyers' necessities.

 What are the drivers of the global baby body care market?

• The increasing urbanization and the proportional increase in disposable income are projected to propel the baby body care market expansion.

The rise in urbanization is driving the necessity for worldwide baby body care items. As more individuals move to cities, there's an increment in the demand for baby body products due to changes in lifestyle and the accessibility of more alternatives within the market. Urban parents are more concerned about the well-being and health of their babies and are ready to spend more on natural and organic items that are free of harmful chemicals. This has led to an increment in the demand for organic baby body care products, which are perceived to be more secure for babies.

The other major derivative that's increasing the demand for baby body care items is the increment in disposable income. Parents are presently having more money to spend on baby body care items, including premium and high-quality items. As per the FRED's latest data report on real disposable personal income in the United States, it reportedly increased from US$16,601.9 billion in January 2023 to US$16,914.2 billion in January 2024.  With higher disposable incomes, parents could willingly spend money on items that offer benefits such as organic products, hypoallergenic properties, and dermatologically tested baby products that are seen to be safer to utilize for babies.

In addition, women are progressively looking for financial independence. As a result, they contribute more to baby body care items that offer comfort, time-saving benefits, and ease of utilization as they would want to guarantee that their babies are clean, healthy, and well-groomed. For example, in February 2022, Pigeon Corporation introduced a new line of baby body care items in Singapore which is derived from natural ingredients known as "Natural Botanical Baby", it is altered to captivate millennials and Gen Z who are inclined toward sustainable items.

• The growing demand for skin and hair care products is anticipated to fuel the baby body care market expansion.

Customers' preferences have changed towards premium, high-quality baby items with a focus on usefulness, which influences the growth of baby skin and hair care products. The global increase in spending power, changing parenting styles, rising independence, and rising engagement of women in the workforce is anticipated to drive the market's overall expansion. Skincare products made with organic and natural components are becoming more popular as consumers become more aware of the drawbacks, such as allergies or rashes, of using synthetic baby skincare products containing dangerous chemicals.

Parents are choosing baby care products like body washes, diaper creams, and hair care products that are created from plant-based and organic components as a result of the same. Additionally, these items provide advantages that aid in the treatment of skin allergies, discomfort, rashes, and other comparable skin-related conditions.

Major firms active in the global infant skincare market are enhancing their capacity to produce organic and natural products in light of this trend. For instance, in January 2024, PureBorn, a UAE-based baby care brand that specializes in making hypo-allergic, and ultra-absorbent diapers made with organic bamboo, and other products such as shampoo, soap, and SPF lotions for the baby among others announced their launch in Europe. The company has signed a deal with Laboratoire Naturel and will be able to directly deliver their product in the European Union.

Rising investment in R&D and the trend towards baby care products which are natural and made from organic ingredients has pushed various manufacturers to launch new products. For instance, according to the Annual report of the Johnson, and Johnson company, the company invested US$15.1 billion in research and development in 2023, up from US$14.1 billion in 2022. The increasing research and development is one of the major reasons propelling the market for baby care products in the projected period.

What are the key geographical trends shaping the baby body care market?

Based on geography, the global baby body care market is segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. One of the key factors driving growth is the increasing demand for natural and organic baby care products. Consumers are becoming more conscious of the ingredients and potential health risks associated with traditional baby care products and are therefore increasingly seeking out natural and organic alternatives. As a result, companies are responding by launching eco-friendly and sustainable products, using ingredients like plant-based extracts and biodegradable materials. This trend is expected to continue as consumers become even more health and environmentally conscious. For instance, WaterWipes, a company that specializes in baby wipes, offers wipes that are made with 99.9% water and a drop of fruit extract, making them a safer and more environmentally friendly option for parents.

Another factor contributing to market growth is the rising awareness of the importance of baby hygiene and wellness. Parents are becoming more aware of the importance of proper hygiene and care for their babies, which is leading to increased demand for products such as baby wipes, shampoos, and lotions. This trend is expected to continue, as parents are increasingly seeking out products that are safe, effective, and gentle on their baby's delicate skin.

The increasing number of females in the labor force in the United States is also a major factor boosting the market growth in the projected period. For instance, according to the World Bank, in 2021, the percentage of females in the labor force was 46.10% which increased to 46.30% in 2022, and in 2023, the percentage of females in the labor force reached 46.50%. Hence, with an increased number of women in the labor force, they have the liberty to decide which product to use for their baby, and increased awareness among mothers about organic products is expected to influence market growth in the coming years.

The global baby body care market is analyzed into the following segments:

• By Type
  • Diapers and Wipes
  • Skin and Hair Care
• By Product
  • Preservatives
  • Massage Oil
  • Lotions
  • Creams/ Moisturizers
  • Talcum Powder
  • Shampoo & Conditioner
  • Others
• By End Users
  • Medical Institutions
  • Retail Buyers
• By Age Group
  • Less than 6 months
  • 6 to 12 months
  • 12 to 24 months
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • United States
    • Canada              
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • Spain
    • United Kingdom
    • France
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. GLOBAL BABY BODY CARE MARKET BY TYPE 

5.1. Introduction

5.2. Diapers and Wipes 

5.3. Skin and Hair Care 

6. GLOBAL BABY BODY CARE MARKET BY PRODUCT 

6.1. Introduction

6.2. Massage Oil 

6.3. Lotions

6.4. Creams/ Moisturizers 

6.5. Talcum Powder

6.6. Shampoo & Conditioner

6.7. Others

7. GLOBAL BABY BODY CARE MARKET BY END USERS 

7.1. Introduction

7.2. Medical Institutions

7.3. Retail Buyers

8. GLOBAL BABY BODY CARE MARKET BY AGE GROUP 

8.1. Introduction

8.2. Less than 6 months

8.3. 6 to 12 months

8.4. 12 to 24 months

9. GLOBAL BABY BODY CARE MARKET BY DISTRIBUTION CHANNEL 

9.1. Introduction

9.2. Online

9.3. Offline

10. GLOBAL BABY BODY CARE MARKET BY GEOGRAPHY 

10.1. Introduction

10.2. North America

10.2.1. By Type

10.2.2. By Product

10.2.3. By End Users

10.2.4. By Age Group

10.2.5. By Distribution Channel

10.2.6. By Country

10.2.6.1. United States

10.2.6.2. Canada

10.2.6.3. Mexico

10.3. South America

10.3.1. By Type

10.3.2. By Product

10.3.3. By End Users

10.3.4. By Age Group

10.3.5. By Distribution Channel

10.3.6. By Country

10.3.6.1. Brazil

10.3.6.2. Argentina

10.3.6.3. Others

10.4. Europe

10.4.1. By Type

10.4.2. By Product

10.4.3. By End Users

10.4.4. By Age Group

10.4.5. By Distribution Channel

10.4.6. By Country

10.4.6.1. Germany

10.4.6.2. Spain

10.4.6.3. United Kingdom

10.4.6.4. France

10.4.6.5. Others

10.5. Middle East and Africa

10.5.1. By Type

10.5.2. By Product

10.5.3. By End Users

10.5.4. By Age Group

10.5.5. By Distribution Channel

10.5.6. By Country

10.5.6.1. Saudi Arabia

10.5.6.2. UAE

10.5.6.3. Others

10.6. Asia Pacific

10.6.1. By Type

10.6.2. By Product

10.6.3. By End Users

10.6.4. By Age Group

10.6.5. By Distribution Channel

10.6.6. By Country

10.6.6.1. China

10.6.6.2. Japan

10.6.6.3. India

10.6.6.4. South Korea

10.6.6.5. Indonesia

10.6.6.6. Thailand

10.6.6.7. Others

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

11.1. Major Players and Strategy Analysis

11.2. Emerging Players and Markey Lucrativeness

11.3. Mergers, Acquisitions, Agreements, and Collaborations

11.4. Competitive Dashboard

12. COMPANY PROFILES

12.1. Nala’s Baby

12.2. Procter & Gamble (P&G)

12.3. Pigeon Corporation

12.4.  Johnson & Johnson

12.5. Kimberly Clark Corporation

12.6. Cotton Babies Inc.

12.7. The Himalaya Drug Company

12.8. Dabur International Limited

12.9. Beiersdorf AG

12.10. Unicharm Corporation

12.11. Aveeno Baby

12.12. Weleda Baby

Nala’s Baby

Procter & Gamble (P&G)

Pigeon Corporation

 Johnson & Johnson

Kimberly Clark Corporation

Cotton Babies Inc.

The Himalaya Drug Company

Dabur International Limited

Beiersdorf AG

Unicharm Corporation

Aveeno Baby

Weleda Baby