Global Anti-Counterfeiting Packaging Market Size, Share, Opportunities, And Trends By Technology (Holograms, RFID, Barcode, Tamper Evidence, Forensic Markers, Others), By End-User Industry (Food and Beverage, Healthcare and Pharmaceuticals, Automotive, Consumer Electronics, Others), And By Geography - Forecasts From 2025 To 2030

Anti-Counterfeiting Packaging Market Size:

The Global Anti-Counterfeiting Packaging Market is expected to attain US$210.861 billion in 2030, growing at a CAGR of 7.25% during the forecast period, from US$148.576 billion in 2025.

Anti-Counterfeiting Packaging Market Trends:

The rising incidents of counterfeiting of products are causing concern among end-user industries and brands about using efficient and effective anti-counterfeiting technologies to minimize losses and enhance their market position. The trade-in of fake or counterfeit goods, which infringe on trademarks and copyrights, generates profits for organized crime. This creates significant problems and results in losses for major brands in industries such as pharmaceuticals and healthcare, automotive, and consumer electronics, among others.

Anti-Counterfeiting Packaging Market Growth Opportunities:

The Global Anti-Counterfeiting Packaging Market is witnessing significant growth driven by two major factors:

• The increasing popularity of RFID technology: RFID technology is estimated to hold a significant share over the forecast period, owing to its many benefits. These include facilitating the visibility of assets effectively and providing the location of products that have been lost or misplaced to increase the productivity of employees and mitigate the risk of theft and loss, which is given utmost priority and importance across different industry verticals.
• Growing global incidents of counterfeit products: The increasing incidences of counterfeit products in the globe are expected to propel the market's growth during the estimated timeline. The cases of counterfeit products, especially in electronics, food & beverage, and luxury products, increased significantly.

Anti-Counterfeiting Packaging Market Segmentation Analysis by Technology:

• Holograms: The hologram category is expected to witness major growth in the global anti-counterfeiting packaging market due to the easy application of various holograms and other types of watermarks and security inks.
• RFID: RFID or radio-frequency identification technology is the type of chip that is installed in the products to detect and prevent counterfeit products.
• Barcode: Barcodes are a type of unique identification that is assigned to individual products and encoded with vital information.
• Tamper Evidence: Tamper evidence is a form of security seal or label embedded into the packaging of the product that helps prevent its tampering.
• Forensic Markers: The forensic marker category is expected to grow constantly. These are specialized markers used for verifying the authenticity of the products.
• Others (Mass Encoding): The mass encoding category in the other segment is expected to grow considerably, as this technology is among the leading anti-counterfeiting measures utilized by various industries.

Anti-Counterfeiting Packaging Market Segmentation Analysis by End-User Industry:

• Food and Beverage: The food and beverage segment in the end-user industry is expected to grow significantly. In the food and beverage industry, the anti-counterfeiting packaging is utilized to enhance the safety and authenticity of the food and beverage products.
• Healthcare and Pharmaceuticals: The healthcare and pharmaceutical segment is expected to grow rapidly due to the increasing demand for anti-counterfeiting solutions to ensure the safety of drugs and other medications.
• Automotive: In the automotive industry, anti-counterfeiting packaging solutions are utilized to ensure the authenticity of vehicle parts manufactured by the original equipment manufacturers.
• Consumer Electronics: The growing demand for consumer electronics products and the rise of counterfeit devices increases the need for anti-counterfeiting packaging in consumer electronics products.
• Others (Cosmetic and Personal Care): The growing demand for luxury or premium products in the cosmetics and personal care sector is expected to propel the growth of the other segments in the market.

Anti-Counterfeiting Packaging Market Geographical Outlook:

The Global Anti-Counterfeiting Packaging market report analyzes growth factors across the following five regions:

• North America: The North American region is expected to attain a greater market share in the global anti-counterfeiting market, owing to technological advancements and the introduction of governmental policies to prevent the sale of counterfeit products.
• Europe: The introduction of governmental regulations and increasing demand for anti-counterfeiting in the pharmaceutical sector is expected to propel market growth in the European region.
• Asia Pacific: The demand for anti-counterfeiting packaging in the Asia Pacific region is expected to grow with the increasing demand for food, beverage, and pharmaceutical sectors.
• South America & MEA: The introduction of stringent governmental policies and increasing technological advancements in the packaging sector is expected to boost market growth in South America, the Middle East, and Africa.

Anti-Counterfeiting Packaging Market – Competitive Landscape:

• Avient Corporation: The company is among the global leaders in anti-counterfeiting packaging solutions, offering a wide range of inks, dyes, labels, and holograms, among others.
• Avery Dennison Corporation: Avery Dennison Corporation offers a wide range of anti-counterfeiting packaging solutions, which include RFID inlays, tags, and apparel branding labels, among others.
• CCL Design: CCL Design, a part of CCL Industries, is an American-Canadian packaging company that offers authentication solutions for multiple industries.

These companies are among the global leaders in packaging solutions and offer widespread anti-counterfeiting solutions for multiple industries.

Anti-Counterfeiting Packaging Market Latest Developments:

• In April 2024, 3M, a global leader in consumer goods and worker safety, launched the Verify App to prevent counterfeit personal protective equipment. The app ensures the authenticity of various products like disposable respirators.

Anti-Counterfeiting Packaging Market Scope:

Report Metric	Details
Anti-Counterfeiting Packaging Market Size in 2025	US$148.576 billion
Anti-Counterfeiting Packaging Market Size in 2030	US$210.861 billion
Growth Rate	CAGR of 7.25%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Technology End-user Industry Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Anti-Counterfeiting Packaging Market	Authentix CCL Design Avient Corporation 3M Avery Dennison Corporation
Customization Scope	Free report customization with purchase

 

Anti-Counterfeiting Packaging Market is analyzed into the following segments:

By Technology

• Holograms
• RFID
• Barcode
• Tamper Evidence
• Forensic Markers
• Others

By End-User Industry

• Food and Beverage
• Healthcare and Pharmaceuticals
• Automotive
• Consumer Electronics
• Others

By Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

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1. EXECUTIVE SUMMARY

• Market Overview
• Key Trends and Insights
• Market Size and Forecast

2. INTRODUCTION

• Definition and Scope
• Growing urbanization
• Importance of sustainability

3. MARKET DYNAMICS

• Drivers of Market Growth
• Challenges and Barriers
• Opportunities in Emerging Markets
• Regulatory and Environmental Factors

4. TECHNOLOGICAL OUTLOOK

5. SEGMENTATION ANALYSIS

• By Technology
• Holograms
• RFID
• Barcode
• Tamper Evidence
• Forensic Markers
• Others
• By End-User Industry      
• Food and Beverage
• Healthcare and Pharmaceuticals
• Automotive
• Consumer Electronics
• Others
• By Region
• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

6. COMPETITIVE LANDSCAPE

• Key Market Players
• Company Profiles and Strategies
• Market Share Analysis

7. MARKET TRENDS AND INNOVATIONS

• The increasing popularity of RFID technology.
• Growing global incidents of counterfeit products.
• Introduction of stringent governmental regulations.
• Growth of the e-commerce sector.

8. MARKET OUTLOOK AND FORECAST

• Market Size and Growth Projections (2023–2030)
• Regional Market Outlook

9. REGULATORY FRAMEWORK

• Strict Regulations for Pharmaceuticals and Food Industry
• Intellectual Property Protection

10. CASE STUDIES AND INDUSTRY APPLICATIONS

• RFID Technology Advancement
• Track & Trace Feature Advancement

11. CONCLUSION AND RECOMMENDATIONS

• Key Takeaways
• Strategic Recommendations for Stakeholders

12. APPENDICES

 

• Research Methodology
• Data Sources and References
• Glossary of Terms

Authentix

CCL Design

Avient Corporation

3M

Avery Dennison Corporation

AlpVision

Ennoventure, Inc.