Global Adaptogens Market Size, Share, Opportunities, And Trends By Nature (Organic, Synthetic), By Source (Ashwagandha, Astragalus, Turmeric, Cordyceps, Others), By Applications (Food and Beverages, Cosmetics, Pharmaceuticals, Animal Feed, Others), By Distribution Channel (Online, Offline), And By Geography- Forecast From 2025 To 2030

Adaptogens Market Size

The global adaptogens market is estimated to attain US$17.384 billion by 2030, growing at a CAGR of 6.18% from US$12.880 billion in 2025.

Adaptogens are non-toxic plants used as resistors to stress in a body. It relieves different types of stress, such as biological, chemical, or physical. The roots and herbs have been used since ancient times, especially in countries like China and India. It is used as a healing source in Ayurvedic and Chinese traditions. Some types of adaptogens, such as holy basil, are consumable and used as a specific part of a meal. Some are used in beverages like teas and are consumed as a supplement. Stress is one of the pressing problems in life. 

Adaptogens offer key advantages, which include stress management and help in supporting immunity. Various types of adaptogens, like ashwagandha and Rhodiola, help in modulating cortisol levels and reducing stress levels. Similarly, adaptogens like astragalus and reishi mushroom help strengthen the immune system. Adaptogens also help boost the cognitive functions of consumers and reduce inflammation. 

What are the global adaptogens market drivers?

• The surge in the Innovation, Transparency, and Brand-Building of the product

Companies are investing a significant sum of capital into the R&D and innovation of the adaptogens product. There is a specific need to build trust and transparency among consumers. Investments and brand building will help manufacturers gain a competitive edge. There is a surge in consumer preferences and awareness of the product that the individual is consuming. Innovation is the key to enhancing and introducing novel products in the market.

The ayurvedic sector will have an imperative role as the usage of adaptogens was well discovered in ancient times. There has been a surge in the usage of adaptogens in the food and beverage industry as more consumers are using the product in their meals or as a supplement in their drinks. There is a need for creative marketing strategies to build trust and awareness among consumers. The companies are regularly enhancing and building more production facilities to accommodate the consumers' demands. Many consumers are drifting away from pharmaceutical and medical products as they do not give them the desired results. Adaptogens are used to cure renal, cardiovascular, and digestive problems. There has been a surge in the awareness of consuming novel and safer medicinal herbs used to maintain endocrine homeostasis. There are considerable advantages of using medicinal herbs related to a better and healthier body.

• Increasing global demand for organic products

The increasing demand for organic products worldwide is a major factor propelling the global adaptogen market expansion.

The demand for organic products majorly increased changes in consumer preferences against processed products. With the increased global demand for organic products, the need for natural active ingredients is expected to surge significantly. The Agricultural and Processed Food Products Export Development Authority of the Indian Government stated that during the 2023-24 financial year, the production of organic products in the nation reached 3.6 million MT. The agency further stated that the export of organic products grew to 261,029 MT during the same period. 

• Similar properties to CBD

Cannabidiol, also known as CBD, is used to relieve stress and pain, enhance digestion, and surge the mental focus of the brain. There has been substantial use of CBD-based products in tinctures, beverages, and yoga apparel, registering significant growth in this industry. Moreover, there are considerable advantages of adaptogens-based products that are expected to become a substitute for CBD-based products. Adaptogens are known for their stress-relieving applications and other medical properties expected to drive their demand in the coming years.

Major restraints in the global adaptogens market:

• Availability of Synthetic Adaptogens

A major factor that is expected to be a major challenge to the global adaptogens market growth is the increasing availability of synthetic adaptogens. In the global market, various synthetic adaptogens are available which mimic similar properties to natural adaptogens. These synthetic ones, including bemethyl and aphobazole, among others, are commonly available globally. These adaptogens also feature enhanced safety and efficiency compared to natural adaptogens.

Geographical outlook of the global adaptogens market:

• Asia Pacific is forecasted to hold a major share of the global adaptogens market.

In the global adaptogens market, the Asia Pacific region is expected to propel at a significant rate. The region is among the leading producers of herbal and medicinal plants. It has witnessed a considerable surge in Ayurvedic products and the presence of notable players in the region. Countries such as India, China, and Japan are leading producers and consumers of herbal products, including adaptogens. In particular, countries like India and China have introduced significant policies to increase the demand for herbal products. For instance, the government of India introduced the Ministry of Aayush, which aims to boost research and development, along with education in herbal and traditional medicines.

Global adaptogens market products offered by key companies:

• Yesherb is a part of the Xi'an Lifewe Biological Technology Co., Ltd., a global leader in organic fruits and vegetables powered and natural botanical ingredient manufacturing. It provides a wide range of organic products, including fruit powders, vegetable powders, herbal extracts, and mushroom extracts. In the global adaptogens market, the company offers ginseng extracts, which offer multiple functions like anti-aging and anti-fatigue properties, along with helping speed up metabolisms. 
• Organic India Pvt. Ltd. is among India's leading nourishing and organic product manufacturers. The company offers a wide range of products and solutions in multiple categories, including tea & infusions, herbal supplements, staple & packaged foods, and personal care, among many others. 
• PLT Health Solutions is among the leading global wellness and health products manufacturers based in the USA. The company offers various products and solutions for multiple applications, including bakery, capsules, confectionery, plant-based meats, snacks, tablets, and beverages. It also provides several ingredient solutions, including solutions for joint & bones, energy, cardiovascular, animal health & wellness, and hydration. The company offers Rhodiolife, which features standardized extracts in the global adaptogens market.

Adaptogens market scope:

Report Metric	Details
Adaptogens Market Size in 2025	US$12.880 billion
Adaptogens Market Size in 2030	US$17.384 billion
Growth Rate	CAGR of 6.18%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Nature Source Applications Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Adaptogens Market	Organic India PLT Health Solutions, Inc. NutraCap Labs REBBL The Wellness Collective
Customization Scope	Free report customization with purchase

 

The global adaptogens market is segmented and analyzed as follows:

• By Nature
  • Organic
  • Synthetic
• By Source
  •  Ashwagandha
  •  Astragalus
  •  Turmeric
  •  Cordyceps
  •  Others
• By Applications
  • Food and Beverage
  • Cosmetics
  • Pharmaceuticals
  • Animal Feed
  • Others
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Others
  • Middle East and Africa
    • UAE
    • Saudi Arabia
    • Others
  • Asia Pacific Region
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Thailand
    • Taiwan
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. GLOBAL ADAPTOGENS MARKET BY NATURE

5.1. Introduction

5.2. Organic

5.3. Synthetic

6. GLOBAL ADAPTOGENS MARKET BY SOURCE

6.1. Introduction

6.2. Ashwagandha

6.3. Astragalus

6.4. Turmeric

6.5. Cordyceps

6.6. Others

7. GLOBAL ADAPTOGENS MARKET BY APPLICATIONS

7.1. Introduction

7.2. Food and Beverage

7.3. Cosmetics

7.4. Pharmaceuticals

7.5. Animal Feed

7.6. Others

8. GLOBAL ADAPTOGENS MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction

8.2. Online

8.3. Offline

9. GLOBAL ADAPTOGENS MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Nature

9.2.2. By Source

9.2.3. By Applications

9.2.4. By Distribution Channel

9.2.5. By Country

9.2.5.1. United States

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. By Nature

9.3.2. By Source

9.3.3. By Applications

9.3.4. By Distribution Channel

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. By Nature

9.4.2. By Source

9.4.3. By Applications

9.4.4. By Distribution Channel

9.4.5. By Country

9.4.5.1. Germany

9.4.5.2. France

9.4.5.3. United Kingdom

9.4.5.4. Italy

9.4.5.5. Others

9.5. Middle East and Africa

9.5.1. By Nature

9.5.2. By Source

9.5.3. By Applications

9.5.4. By Distribution Channel

9.5.5. By Country

9.5.5.1. UAE

9.5.5.2. Saudi Arabia

9.5.5.3. Others

9.6. Asia Pacific

9.6.1. By Nature

9.6.2. By Source

9.6.3. By Applications

9.6.4. By Distribution Channel

9.6.5. By Country

9.6.5.1. China

9.6.5.2. India

9.6.5.3. Japan

9.6.5.4. South Korea

9.6.5.5. Indonesia

9.6.5.6. Thailand

9.6.5.7. Taiwan

9.6.5.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. YESHERB (Xian Yuen Sun Biological Technology Co. Ltd.)

11.2. Organic India

11.3. PLT Health Solutions, Inc.

11.4. NutraCap Labs

11.5. REBBL

11.6.  The Wellness Collective

11.7. Organic Traditions

11.8. Dabur India Limited (India)

11.9. NB Healthcare

11.10. Navitas Organics

11.11. Lifelab Manufacturing

11.12. Univar Solutions Inc.

11.13. Sequoya

11.14. Blooming Blends

11.15. KIKI Health

YESHERB (Xian Yuen Sun Biological Technology Co. Ltd.)

Organic India

PLT Health Solutions, Inc.

NutraCap Labs

REBBL

 The Wellness Collective

Organic Traditions

Dabur India Limited (India)

NB Healthcare

Navitas Organics

Lifelab Manufacturing

Univar Solutions Inc.

Sequoya

Blooming Blends

 

KIKI Health