Europe Flexible Packaging Market Size, Share, Opportunities, And Trends By Material Type (Plastic (Polyethylene, Polypropylene, Polystyrene, Polyvinyl Chloride, Others), Paper, Aluminum Foil, Bioplastics), By Product-Type (Pouches (Standard Stand-Up Pouch, Flat Pouch) Bags (Gusset Bags, Wicket Bags), Wraps, Films), By End-Use Industry (Food And Beverages, Personal Care, Pharmaceuticals, Others), And By Country - Forecasts From 2024 To 2029

The Europe flexible packaging market is projected to grow from US$58.456 billion in 2024 to US$66.655 billion in 2029, at a CAGR of 2.66%.

Food and beverage, healthcare, and personal care industries require packaging solutions with a high level of protection, consumer friendliness concerning convenience, and packaging design. Bolstering the growth of such end-users is estimated to drive the growth of the European flexible packaging market.

Major players in the market are increasingly making their brand portfolio adept with the variety of demands met by flexible end-use packaging. The ability of flexible packaging to allow the players of the aforementioned end-use industries to enhance brand perception to woo prospective consumers as well as retain loyal consumers, which in turn is projected to significantly drive the growth of the regional market expansion.

Market Drivers.

• Growing R&D initiatives to improve packaging solutions are driving the market growth.

Health awareness has become a major factor in people's lives in today’s time owing to which usage of conventional plastics for packaging food items is witnessing a significant contraction. Moreover, such contraction has fuelled the demand for sustainable items adoption which is incentivizing manufacturers of flexible packaging solutions to invest in such alternatives.

Additionally, eco-friendly packaging solutions in comparison to conventional plastic provide longer shelf-life and lower the risk of harmful bacteria entering food items. Furthermore, various initiatives and investments undertaken by the governing authorities to ban single-use plastic followed by sustainable goals laid by packaging solution manufacturers in Europe have resulted in an uptick in R&D initiatives to expand the eco-friendly packaging solution lines and the product-to-package ratio.

Such R&D operations and investments are estimated to further drive the flexible packaging market in Europe. Over the years, the demand for lightweight packaging solutions has also witnessed a significant boom, especially in the transpiration and logistics sector which is further anticipated to drive the overall market demand for flexible packaging solutions in the EU region.

• Booming e-commerce has propelled the flexible packaging market demand in Europe.

The scope of flexible packaging production is set to further expand due to the booming e-commerce sector since customized packaging solutions are highly demanded in such sectors for a variety of products. Growing internet penetration and improvement in living standards have further raised the bar of online buying thereby leading to an upward market trajectory. According to Eurostat, in 2022, 76% of the internet users in Europe were E-shoppers and as per the same source, the estimated percentage of E-shoppers reached 78% in 2023.

• Growing emphasis on sustainable packaging has stimulated regional market growth.

The growing environmental consciousness among the current generation has catapulted the growth of sustainable packaging as the production of such solutions leads to less waste and GHG (Green House Gas) generation since the raw material required mainly relates to natural elements. Moreover, there have been increasing efforts from a variety of stakeholders in Europe to move towards the carbon-neutral production process of Flexi packaging in the market. This has led to a positive perception of the Flexi packaging market.

Additionally, the growing trend of organic agriproducts usage coupled with the significant growth in environmentally conscious purchases has provided new growth prospects for flexible packaging in Europe.

The United Kingdom is expected to hold a considerable market share

The United Kingdom is one of the major economies in the EU region which is witnessing a significant increase in the end-user application for flexible packaging. Moreover, the growing emphasis on plastic recycling coupled with the growing demand for customized packaging solutions has provided a further scope. According to Plastic Europe 2023, the United Kingdom accounted for 7.5% of post-consumer recycled plastic production. Likewise, the establishment of manufacturing facilities and packaging solution providers has resulted in an upward market trajectory. For instance, ePac Flexible Packaging, in December 2022, announced to establishment of its second sales & manufacturing unit in the United Kingdom, thereby adding to its operations in the country.

Key Developments

• In February 2023: ProAmpac Europe launched “R-2050” which further expanded the company’s ProActive Recyclable series of polyethylene-based films. The new addition is available in high-barrier and standard versions, and its unique features make it an ideal replacement for conventional laminates.
• In August 2022: Amcor completed the acquisition of a flexible packaging facility in the Czech Republic which expanded Amcor's overall production and formed a part of the company’s strategic efforts to expand its customer base in the European region.

Europe Flexible Packaging Market Scope:

 

Report Metric	Details
Market Size Value in 2024	US$58.456 billion
Market Size Value in 2029	US$66.655 billion
Growth Rate	CAGR of 2.66% from 2024 to 2029
Study Period	2019 to 2029
Historical Data	2019 to 2022
Base Year	2024
Forecast Period	2024 – 2029
Forecast Unit (Value)	USD Billion
Segments Covered	Material Type Product Type End-Use Industry Country
Companies Covered	Amcor PLC Mondi PLC Novolex Holdings Inc. Berry Global Group Inc. Sealed Air Corp.
Regions Covered	Germany, France, United Kingdom, Italy, Others
Customization Scope	Free report customization with purchase

 

Segmentation:

• By Material-Type
  • Plastic
    • Polyethylene
    • Polypropylene
    • Polystyrene
    • Polyvinyl Chloride
    • Others
  • Paper
  • Aluminum Foil
  • Bioplastics
• By Product-Type
  • Pouch
    • Stand-Up Pouch
    • Flat Pouch
  • Bags
    • Gusset Bags
    • Wicket Bags
  • Films
  • Wraps
• By End-Use Industry
  • Food and Beverages
  • Personal Care
  • Pharmaceuticals
  • Others
• By Country
  • Germany
  • France
  • United Kingdom
  • Italy
  • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. EUROPE FLEXIBLE PACKAGING MARKET BY MATERIAL TYPE

5.1. Introduction

5.2. Plastic

5.2.1. Market Trends and Opportunities

5.2.2. Growth Prospects

5.2.3. Geographic Lucrativeness Insight

5.2.4. Polyethylene

5.2.5. Polypropylene

5.2.6. Polystyrene

5.2.7. Polyvinyl Chloride

5.2.8. Others

5.3. Paper

5.3.1. Market Trends and Opportunities

5.3.2. Growth Prospects

5.3.3. Geographic Lucrativeness Insight

5.4. Aluminum Foil

5.4.1. Market Trends and Opportunities

5.4.2. Growth Prospects

5.4.3. Geographic Lucrativeness Insight

5.5. Bioplastic

5.5.1. Market Trends and Opportunities

5.5.2. Growth Prospects

5.5.3. Geographic Lucrativeness Insight

6. EUROPE FLEXIBLE PACKAGING MARKET BY PRODUCT-TYPE

6.1. Introduction

6.2. Pouch

6.2.1. Market Trends and Opportunities

6.2.2. Growth Prospects

6.2.3. Geographic Lucrativeness Insights

6.2.4. Stand-Up-Pouch

6.2.5. Flat Pouch

6.3. Bags

6.3.1. Market Trends and Opportunities

6.3.2. Growth Prospects

6.3.3. Geographic Lucrativeness Insights

6.3.4. Gusset Bags

6.3.5. Wicket Bags

6.4. Films

6.4.1. Market Trends and Opportunities

6.4.2. Growth Prospects

6.4.3. Geographic Lucrativeness Insights

6.5. Wraps

6.5.1. Market Trends and Opportunities

6.5.2. Growth Prospects

6.5.3. Geographic Lucrativeness Insights

7. EUROPE FLEXIBLE PACKAGING MARKET BY END-USE INDUSTRY

7.1. Introduction

7.2. Food & Beverage

7.2.1. Market Trends and Opportunities

7.2.2. Growth Prospects

7.2.3. Geographic Lucrativeness Insight

7.3. Personal Care

7.3.1. Market Trends and Opportunities

7.3.2. Growth Prospects

7.3.3. Geographic Lucrativeness Insight

7.4. Pharmaceutical

7.4.1. Market Trends and Opportunities

7.4.2. Growth Prospects

7.4.3. Geographic Lucrativeness Insight

7.5. Others

7.5.1. Market Trends and Opportunities

7.5.2. Growth Prospects

7.5.3. Geographic Lucrativeness Insight 

8. EUROPE FLEXIBLE PACKAGING MARKET BY COUNTRY

8.1. Introduction

8.2. Germany

8.2.1. Market Trends and Opportunities

8.2.2. Growth Prospects

8.3. France

8.3.1. Market Trends and Opportunities

8.3.2. Growth Prospects

8.4. United Kingdom

8.4.1. Market Trends and Opportunities

8.4.2. Growth Prospects

8.5. Italy

8.5.1. Market Trends and Opportunities

8.5.2. Growth Prospects

8.6. Others

8.6.1. Market Trends and Opportunities

8.6.2. Growth Prospects

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Amcor PLC

10.2. Mondi PLC

10.3. Novolex Holdings Inc.

10.4. Berry Global Group Inc.

10.5. Sealed Air Corp.

10.6. Tetra Pak International SA

10.7. Sonoco Products Company

10.8. Wipak Group (Wihuri International Oy)

10.9. Coveris Holdings S.A 

10.10. Bischof+Klein SE & Co. KG

Amcor PLC

Mondi PLC

Novolex Holdings Inc.

Berry Global Group Inc.

Sealed Air Corp.

Tetra Pak International SA

Sonoco Products Company

Wipak Group (Wihuri International Oy)

Coveris Holdings S.A 

Bischof+Klein SE & Co. KG