Cranberries Market Size, Share, Opportunities, And Trends By Product Type (Fresh Fruits, Freeze Dried, Air Dried, Others), By Nature (Conventional, Organic), By End-User (Bakery, Confectionaries, Dairy Products, Beverages, Cereals, Others), And By Geography - Forecasts From 2024 To 2029

The cranberry market was valued at US$3.059 billion in 2022 and is anticipated to grow at a CAGR of 3.11%, holding US$3.789 billion in 2029.

Growing awareness of the health benefits of cranberry and the growth in diversified product ranges like beverages and cosmetics fuel the market growth. Sustainable agricultural techniques appeal to environmentally concerned consumers, assuring long-term market sustainability. Furthermore, effective marketing initiatives and alliances promote customer awareness and market growth. Overall, these factors combine to propel the cranberry market locally and globally.

Introduction

Cranberries are little berries that grow on green bushes, especially in boggy and swampy places. These are always very acidic. They are found naturally in the North American region. The most notable cranberries' contribution is their rawness and red color, which is done in different ways, such as fresh juicing and drying. They carry many antioxidants and are well known for the benefits of bladder health and vitamin C. It is used in many recipes worldwide like baking, cooking, and decoration.

Production of cranberries

The production of the cranberry plants in 2021 was significant. USA NASS 2022 statistically indicated that Wisconsin led in cranberry harvest with 59%, thus making it the number one state in producing cranberries then. In total, cranberries (including large and small bishop varieties) were harvested from 38,100 acres in 2021, reaching an average yield of 185.7 barrels per acre. 

Additionally, the total value of cranberries produced in 2020 in the US was $272 million, with 94.9 percent of this value coming from processed cranberries. In the country, a limited number of growers/processors have established themselves as the top players in the domestic cranberry market. For instance, Ocean Spray is a cooperative of more than 600 growers.

The Cranberries Market Drivers:

• Medicinal value of cranberries

The medicinal benefits provided by cranberries are one of the most significant factors fueling the market. For instance, their anti-inflammatory qualities and antioxidant features render them immune-supporting and beneficial for metabolic and cardiovascular health. The antioxidant phytochemicals in cranberries help avoid the onset of oxidative cell damage by preventing the onset of diseases. Owing to this, it is anticipated that the cranberry market size will be positively affected significantly by numerous health advantages offered by cranberry over the forecast period.

• Increase in utilization of cranberries in the processing industry

Cranberries are consumed at a growing rate largely through processors in Northern America, which in turn leads to growth in demand. They are used to make processed food, including juices, jams, raisins, tennis balls, jelly, ketchup, crackers, powder, extracts, etc. The Native People use cranberries in different ways, such as garnishing after cooking, bread-making, and steaming Lye (alkaline washing soda).

The demand for dried cranberries is rising for several products, including cranberry poultices, therapeutic teas, and colors. These factors are anticipated to surge the cranberry market growth.

• Growing demand for organically cultivated cranberries

The crisis of non-genetic modification has arisen, as clients are concerned about the future of genetically modified cranberries and their impact on the cranberry market. The main food and beverage industry players accumulate their products from weed cultivators responsible for growing and selling non-GMO fruits. They then use these clean-label, nutrient-dense, and healthy ingredients to manufacture a variety of items.

• Rising consumption of on-the-go snack

The dried cranberry market has surged with a rising healthy snack market. Additionally, increasing consumer knowledge about the health issues associated with sugary treats, such as cardiovascular disease, diabetes, and other chronic diseases, is anticipated to be one of the major drivers for the rising demand for this food. Growing demand for time-saving healthy eating practices and a hectic lifestyle are among the key trends of the dried cranberries market worldwide.

The Cranberries Market Restraints:

The North American cranberry market is affected by issues such as weather fluctuation, pests, and illnesses, which affect production stability and pricing. High cultivation expenditures, including irrigation and labor charges, may also affect producers' profitability. Furthermore, alternative berries and changing customer tastes pose challenges to market share.

The Cranberries Market Geographical Outlook

• North America is the fastest-growing market

The North American cranberry industry is fueled by changing customer tastes for healthier meals and cranberry's nutritional advantages. The growing demand for cranberry-based goods, such as drinks and supplements, drives market expansion. Expanded uses in bread items and alcoholic drinks open up new business potential. Advances in agricultural techniques, along with government backing, increase output efficiency. Besides that, the growing understanding of sustainable farming techniques is consistent with consumer ideals. Cranberry's antioxidant qualities and urinary tract health benefits add to its appeal.

Favorable policies support cranberry production, hence facilitating market development. Overall, these elements help to drive the North American cranberry industry ahead. Moreover, the world's top two cranberry producers are the United States and Canada. According to the USD’s National Agricultural Statistical Service, in 2021, 6,782 thousand barrels of processed cranberries were produced in the United States.

The Cranberries Market Players and Products

• CRAISINS® DRIED CRANBERRIES, originally dried cranberries, flavors of dried cranberries, and whole and juicy dried cranberries are offered by Ocean Spray.

The Cranberries Key Market Developments

• In January 2024, Absolut® officially introduced the Absolut and Ocean Spray® Vodka Cranberry cocktail in ready-to-drink (RTD) format, available in the United States.
• In January 2024, Ocean Spray Cranberries, Inc. unveiled a new brand identity set to create ripples. Throughout the process, the idea of being "wildly uncommon" drove the strategy, guiding the brand's new approach to culture, innovation, and customer engagement.
• In May 2023, The Hershey Company and Ocean Spray Cranberries, Inc. joined forces to create a line of delicious delights produced from genuine fruit. With Milk Chocolate-Dipped Cranberry Bites and Dark Chocolate-Dipped Cherry-Infused Cranberry Bites, the new snack collection offers a delectable chocolate experience.

 

• In February 2022, Canomiks and Ocean Spray Cranberries, Inc., announced research utilizing Canomiks' A.I.-based technology platform to test and certify the cranberry's biological efficacy. The partnership was formed to promote innovative technological adoption in Ocean’s cranberry production.

Segmentation:

• By Product Type
  • Fresh Fruits
  • Freeze Dried
  • Air Dried
  • Others
• By Nature
  • Conventional
  • Organic
• By End-User
  • Bakery
  • Confectionaries
  • Dairy Products
  • Beverages
  • Cereals
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others 
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others 
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others 
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key Benefits for the stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. CRANBERRIES MARKET, BY PRODUCT TYPE

5.1. Introduction

5.2. Fresh Fruits

5.2.1. Market Trends and Opportunities

5.2.2. Growth Prospects

5.2.3. Geographic Lucrativeness

5.3. Freeze Dried

5.3.1. Market Trends and Opportunities

5.3.2. Growth Prospects

5.3.3. Geographic Lucrativeness

5.4. Air Dried

5.4.1. Market Trends and Opportunities

5.4.2. Growth Prospects

5.4.3. Geographic Lucrativeness

5.5. Others

5.5.1. Market Trends and Opportunities

5.5.2. Growth Prospects

5.5.3. Geographic Lucrativeness

6. CRANBERRIES MARKET, BY NATURE

6.1. Introduction

6.2. Conventional 

6.2.1. Market Trends and Opportunities

6.2.2. Growth Prospects

6.2.3. Geographic Lucrativeness

6.3. Organic

6.3.1. Market Trends and Opportunities

6.3.2. Growth Prospects

6.3.3. Geographic Lucrativeness

7. CRANBERRIES MARKET, BY END-USER

7.1. Introduction

7.2. Bakery

7.2.1. Market Trends and Opportunities

7.2.2. Growth Prospects

7.2.3. Geographic Lucrativeness

7.3. Confectionaries

7.3.1. Market Trends and Opportunities

7.3.2. Growth Prospects

7.3.3. Geographic Lucrativeness

7.4. Dairy Products

7.4.1. Market Trends and Opportunities

7.4.2. Growth Prospects

7.4.3. Geographic Lucrativeness

7.5. Beverages

7.5.1. Market Trends and Opportunities

7.5.2. Growth Prospects

7.5.3. Geographic Lucrativeness

7.6. Cereals

7.6.1. Market Trends and Opportunities

7.6.2. Growth Prospects

7.6.3. Geographic Lucrativeness

7.7. Others

7.7.1. Market Trends and Opportunities

7.7.2. Growth Prospects

7.7.3. Geographic Lucrativeness

8. CRANBERRIES MARKET, BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Product Type

8.2.2. By Nature

8.2.3. By End-User

8.2.4. By Country

8.2.4.1. USA

8.2.4.1.1. Market Trends and Opportunities

8.2.4.1.2. Growth Prospects

8.2.4.2. Canada

8.2.4.2.1. Market Trends and Opportunities

8.2.4.2.2. Growth Prospects

8.2.4.3. Mexico

8.2.4.3.1. Market Trends and Opportunities

8.2.4.3.2. Growth Prospects

8.3. South America

8.3.1. By Product Type

8.3.2. By Nature

8.3.3. By End-User

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.1.1. Market Trends and Opportunities

8.3.4.1.2. Growth Prospects

8.3.4.2. Argentina

8.3.4.2.1. Market Trends and Opportunities

8.3.4.2.2. Growth Prospects

8.3.4.3. Others

8.3.4.3.1. Market Trends and Opportunities

8.3.4.3.2. Growth Prospects

8.4. Europe

8.4.1. By Product Type

8.4.2. By Nature

8.4.3. By End-User

8.4.4. By Country

8.4.4.1. United Kingdom

8.4.4.1.1. Market Trends and Opportunities

8.4.4.1.2. Growth Prospects

8.4.4.2. Germany

8.4.4.2.1. Market Trends and Opportunities

8.4.4.2.2. Growth Prospects

8.4.4.3. France

8.4.4.3.1. Market Trends and Opportunities

8.4.4.3.2. Growth Prospects

8.4.4.4. Spain

8.4.4.4.1. Market Trends and Opportunities

8.4.4.4.2. Growth Prospects

8.4.4.5. Others

8.4.4.5.1. Market Trends and Opportunities

8.4.4.5.2. Growth Prospects

8.5. Middle East and Africa

8.5.1. By Product Type

8.5.2. By Nature

8.5.3. By End-User

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.1.1. Market Trends and Opportunities

8.5.4.1.2. Growth Prospects

8.5.4.2. UAE

8.5.4.2.1. Market Trends and Opportunities

8.5.4.2.2. Growth Prospects

8.5.4.3. Israel

8.5.4.3.1. Market Trends and Opportunities

8.5.4.3.2. Growth Prospects

8.5.4.4. Others

8.5.4.4.1. Market Trends and Opportunities

8.5.4.4.2. Growth Prospects

8.6. Asia Pacific

8.6.1. By Product Type

8.6.2. By Nature

8.6.3. By End-User

8.6.4. By Country

8.6.4.1. China

8.6.4.1.1. Market Trends and Opportunities

8.6.4.1.2. Growth Prospects

8.6.4.2. Japan

8.6.4.2.1. Market Trends and Opportunities

8.6.4.2.2. Growth Prospects

8.6.4.3. India

8.6.4.3.1. Market Trends and Opportunities

8.6.4.3.2. Growth Prospects

8.6.4.4. South Korea

8.6.4.4.1. Market Trends and Opportunities

8.6.4.4.2. Growth Prospects

8.6.4.5. Taiwan

8.6.4.5.1. Market Trends and Opportunities

8.6.4.5.2. Growth Prospects

8.6.4.6. Thailand

8.6.4.6.1. Market Trends and Opportunities

8.6.4.6.2. Growth Prospects

8.6.4.7. Indonesia

8.6.4.7.1. Market Trends and Opportunities

8.6.4.7.2. Growth Prospects

8.6.4.8. Others

8.6.4.8.1. Market Trends and Opportunities

8.6.4.8.2. Growth Prospects

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Badger State Fruit Processing Inc.

10.2. Canneberge Quebec Inc.

10.3. Cape Blanco Cranberries Inc.

10.4. Cape Cod Select

10.5. Decas Cranberry Products Inc.

10.6. Fresh Meadows Cranberries

10.7. Fruit dOr

10.8. Habelman Bros. Co.

10.9. Honestly Cranberry

10.10. Mariana Co.

Badger State Fruit Processing Inc.

Canneberge Quebec Inc.

Cape Blanco Cranberries Inc.

Cape Cod Select

Decas Cranberry Products Inc.

Fresh Meadows Cranberries

Fruit dOr

Habelman Bros. Co.

Honestly Cranberry

Mariana Co.