The Canada digital Out-of-home advertising market is evaluated at US$63.055 million in 2020.
Digital Out of home advertising is the technique of marketing products and services outside our home premises with the support of digital media. The digital advertisements taking place in restaurants, health clubs, and elevators is the major form of the digital out-of-home advertising market. The mode of digital out-of-home advertising technique functions as a major tool to connect with the consumers in public places and captive locations. The advertisements in public places and captive locations tend to create more connection and influence over the consumers in respective products or services. In Canada, the digital out-of-home advertisement system is one of the leading advertising techniques employed in the field of advertisements and multimedia marketing. The technological advancements and penetration of digital media in public and captive places are giving potential for the growth of the digital out-of-home advertising market. The digital screen displays in airports, metro stations, and locations where travelers used to spend time waiting are also driving the market growth of the digital out-of-home advertising market. The presence of more working-class and development attained by the country in public transport are hiking the market of digital out-of-home advertising techniques in Canada.
The outbreak of the COVID pandemic severely affected the growth of the Canada digital out-of-home advertising market. The digital out-of-home advertising market is mainly focused or relies on public transport and captive locations. The lockdowns and isolations imposed by the Canadian government, due to the rising number of COVID cases in Canada, had resulted in the downfall of the Canada DOOH market to a certain extent. DOOH advertisements are mainly employed in public places focused on the locations, where people used to gather, the COVID impact resulted in the isolation of public places making the downfall of the digital out-of-home advertising market.
Penetration of Digital media on public platforms
The penetration of digital media on public platforms is one of the major driving factors for the market growth of the Canada DOOH market. The economical stability of the country is increasing the digitalization rate of public places and the transport sector of the country. The more investments made by the Canadian government and major players in the digital media industry are digitalizing the captive locations. The presence of digital display systems is boosting the market growth of the DOOH advertising market. Display systems are offering more opportunities and space for the growth of the digital out-of-home advertising market. The rising penetration of the internet is also hiking the opportunities for the DOOH advertising market. According to the reports of the Canada digital ministry, it recorded approximately 35.63 million digital users in Canada.
Introduction of key players
The support and assistance provided by the Canadian government in digitalization and the introduction of new key players in the Canadian market are boosting the market growth of the Canadian digital out-of-home advertising market. The support offered by the Canadian government is resulting in the introduction of new brands and company giants in the market. The rising number of products and major brands in the market is increasing the need for a wide range of advertising and promotion methods and techniques. The ability of the DOOH advertising system to advertise the products to a large area and a greater number of consumers is hiking the demand for the DOOH advertising system among large companies and brands. The introduction of company giants and key players in Canada is boosting the advertising techniques and DOOH advertising market of the country.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Market size value in 2020 | US$63.055 million |
| Growth Rate | CAGR of during the forecast period |
| Base year | 2020 |
| Forecast period | 2022–2027 |
| Forecast Unit (Value) | USD Million |
| Segments covered | Product, Application, And End-User |
| Companies covered | UB Media, Adapt Media, OUTFRONT Media, CHR Media Group, Lamar Advertising company |
| Customization scope | Free report customization with purchase |
Segmentation