Brazil Electronic Medical Record (EMR) Market Size, Share, Opportunities, And Trends By Product (Client-Server Based, Web-Based), By End-User (Hospitals, Ambulatory Care, Physicians Clinic, Laboratories, Pharmacies), And By Services Offered (Licensed Software, Technology Resale, Subscriptions, Professional Services, Others) - Forecasts From 2025 To 2030

Brazil's electronic medical record (EMR) market is projected to grow at a CAGR of 10.64% over the forecast period, increasing from US$670.982 million in 2025 to US$1,108.982 million by 2030.

Brazil is the largest healthcare market in Latin America and spends 9.47% of its GDP on healthcare, which represents US$161 billion. Government initiatives, technical advancements, cheap maintenance, and greater accessibility are some of the factors boosting the implementation of EMRs in the country. Systems for keeping electronic medical records are growing in popularity as the healthcare sector continues to digitize. The EMR market growth is being fueled by numerous government measures, including encouraging doctors to use electronic health records, investing in training healthcare IT professionals, and setting up regional extension centers to offer technical and other advice.

Additionally, the EMR market is expanding due to factors such as the growing need for an interconnected healthcare system, big data advancements in the healthcare industry, and developments in data storage technology. According to the International Trade Administration, Brazil’s Medical Devices and Health IT market has witnessed expansion from 11.9 billion in 2021 to 12.1 billion in 2022. Furthermore, it is projected that the rising demand for the centralization and simplification of healthcare management will continue fueling the adoption of electronic medical record systems across the country. Rede Mais Saúde offers affordable access to quality healthcare for Brazilians who cannot afford health insurance. Rede Mais Saúde (which translates to The Healthiest Network) has a network of more than 10,000 health service providers through which patients can obtain up to 70% discounts for treatment. The company has created a data-driven health ecosystem where any health provider can the platform with ease.

These value-based strategies, which aim to streamline operations, standardize processes, cut costs, and improve the quality of care so that patients are satisfied, motivate the centralization of healthcare information.

What are the Brazil electronic medical record (EMR) market growth drivers?

• Growing GDP and improvement in the healthcare system

The growing GDP, population, life expectancy, and increasing disposable income are all significant drivers of market expansion. Brazil is fifth in the world in terms of both population and land area. It has a population of about 212.6 million people, and private health insurance & plans are becoming more popular as the population continues to grow and demand for health services expands.

The Brazilian Agency for Supplementary Health designed the Information Exchange Standard to facilitate information sharing between healthcare providers and health insurance companies. The Brazilian market for electronic medical records is in its early stages of development and will present fresh prospects over the next several years. Due to rising income levels and the need for better healthcare services, the nation is experiencing a surge in demand for EMRs to support the operations of healthcare organizations.

According to the International Trade Administration, there were 4,745 private hospitals and 2,033 public hospitals in 2021. The number of hospital beds available is 494,000. The Ministry of Health has also been regulating and supporting the growth of complementary & integrative methods in the public system, mostly at the local level.

• Web-Based sector is expected to hold a significant share in the market

In the Brazilian electronic medical records market, web-based solutions rank among the top-growing markets due to several key factors. Government-initiated programs are the primary drivers of the adoption of EMRs. It has incurred a lot of expenditure on the growth of healthcare infrastructure and technology, including electronic health records, creating an environment that has been propagated to provide a conducive ground for web-based EMRs. For Healthcare IT, the Ministry of Health announced an investment of US$200 million for the digitalization of the public basic healthcare care system (SUS) in 2023.

Moreover, the Ministry of Health created the Digital Strategy for Brazil, which would help in organizing and boosting the integration of digital solutions and platforms in the public system, with programs to be announced gradually over eight years. Among the initiatives there is APS Digital, a process of digitalizing primary care assistance, providing IT equipment and software running basic care unit assistance to 3613 municipalities for the 26 states.

The second factor contributing to the growth in the web-based EMR market in Brazil is the rising healthcare expenditure. Brazil is the largest healthcare market in Latin America and spends 9.47% of its GDP on healthcare,  which is US$161 billion. According to the Brazilian Federation of Hospitals (FBH) and the National Confederation of Health (CNSaúde), 62% of Brazil's 7,191 hospitals are reportedly private.

Following Brazil’s economic growth, its healthcare expenditure level is also rising further impacting the demand for healthcare in the nation. One promising solution to such demands is the efficiency brought about by web-based EMRs by streamlining administrative tasks, hence improving clinical decision-making and enabling quality care for patients.

Nonetheless, the rapidly growing population in Brazil has placed ever-growing pressure on the healthcare system. For instance, in July 2024, Brazil registered approximately 212.6 million people, as per the Brazilian Institute of Geography and Statistics. In line with this, web-based EMRs have the potential to curb this problem since they make healthcare delivery efficient and help improve access to care.

The growing volume of patients across hospitals in Brazil, coupled with the ease of data transfer with EMR systems, are prominent factors boosting the long-term adoption of these systems in the forecast period.  The rapid pace of the aging population will also provide additional impetus for the proliferation of EMR services across different hospitals. For instance, as per the Ministry of Health, the country is expected to account for the fifth largest population of seniors by 2030.

Further, the government regulations in the country are also expected to incentivize hospitals to implement EMR systems to enhance the quality of patient care, interoperability, and safety. For instance, according to the 1st Brazilian national digital health strategy (2020-2028), efforts are being made to expand the digitization of the healthcare network in Brazil. The strategy also included the expansion of the RNDS integrated services, which included services such as electronic medical records, RTS integration, and Conecte SUS Portal. Moreover, as per the Brazilian Federation of Hospitals (FBH) and the National Confederation of Health (CNSaúde), in 2023, around 62% of hospitals were private.

As per the International Trade Administration, Brazil has the largest healthcare market in Latin America. As of 2022, the country had around 427,097 hospital beds (FBH), which is anticipated to rise with increasing patient volume in Brazil. These highlight lucrative prospects for implementing EMR in the country for storing crucial information related to medical history, diagnostics, and immunization-related information, among others.

Brazil Electronic Medical Record (EMR) Market is segmented and analyzed as follows:

• By Product
  • Client-server based
  • Web-based
• By End-User
  • Hospitals
  • Ambulatory Care
  • Physicians Clinic
  • Laboratories
  • Pharmacies
• By Services Offered
  • Licensed software
  • Technology resale
  • Subscriptions
  • Professional services
  • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

2.3. Data Validation

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Supplier

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. BRAZIL ELECTRONIC MEDICAL RECORD MARKET BY PRODUCT

5.1. Introduction

5.2. Client-server Based

5.3. Web-based

6. BRAZIL ELECTRONIC MEDICAL RECORD MARKET BY END USER

6.1. Introduction

6.2. Hospitals 

6.3. Ambulatory Care

6.4. Physicians Clinic

6.5. Laboratories

6.6. Pharmacies

7. BRAZIL ELECTRONIC MEDICAL RECORD MARKET BY SERVICES OFFERED

7.1. Introduction

7.2. Licensed Software

7.3. Technology Resale

7.4. Subscriptions

7.5. Professional Services

7.6. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. MV Sistemas

9.2. Philips-Tasy

9.3. GE Healthcare

9.4. Siemens

9.5. Cerner Corporation (Oracle)

9.6. RT Medical Systems

9.7. OTAWA Health

9.8. Ommed

9.9. Prontuário Verde

MV Sistemas

Philips-Tasy

GE Healthcare

Siemens

Cerner Corporation (Oracle)

RT Medical Systems

OTAWA Health

Ommed

Prontuário Verde