Brazil Electronic Medical Record (EMR) Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product (Client-Server Based, Web-Based), By End-User (Hospitals, Ambulatory Care, Physicians Clinic, Laboratories, Pharmacies), And By Services Offered (Licensed Software, Technology Resale, Subscriptions, Professional Services, Others) - Forecasts From 2022 To 2027

The Brazil EMR market is projected to witness a CAGR of 10.63% during the forecast period to reach a market size of US$780.767 million by 2027, increasing from US$385.033 million in 2020.

Governmental initiatives, technical improvements, cheap maintenance, and greater accessibility are some of the reasons boosting the market. Systems for keeping electronic medical records (EMRs) are growing in popularity as the healthcare sector digitizes. The growth of the EMR market is being fueled by numerous government measures, including encouraging doctors to use electronic health records, investing in training healthcare IT professionals, and setting up regional extension centers to offer technical and other advice. Additionally, the market for electronic medical records is expanding as a result of factors such as the expanding need for an interconnected healthcare system, big data advancements in the healthcare industry, as well as developments in data storage technology. Additionally, it is projected that the rising demand for the centralization and simplification of healthcare management will fuel the market for electronic health records. A value-based strategy, which aims to streamline operations, standardize processes, cut costs, and improve the quality of care so that patients are satisfied, is what motivates the centralization of healthcare information. However, the constraints limiting industry growth are data breaches and a lack of appropriately qualified workers.

The growing GDP, population, life expectancy, & disposable income are all significant drivers of this market's expansion. 

Brazil is fifth in the world in terms of both population and land area. Brazil has a population of about 214 million people. Private health insurance & plans are becoming more popular as the population grows and people's demands for health services increases. The Brazilian Agency for Supplementary Health designed the Information Exchange Standard to facilitate information sharing between healthcare providers and health insurance companies. They did this by putting prototype software into use, which was taken from the open EMR reference model. The Brazilian market for electronic medical records is now in its early stages of development and is expected to present fresh prospects over the next several years. It is experiencing a surge in demand for EMRs to support the operations of healthcare organizations due to rising income levels and the need for better healthcare services. Brazil is the largest healthcare industry in Latin America & spends 9.1% of its GDP on healthcare, according to the International Trade Administration. 63 percent of the approximately 6,642 hospitals are private. At least 70% of Brazil's population receives their primary healthcare from the Unified Healthcare System (SUS). The Ministry of Health has also been regulating and supporting the growth of complementary & integrative methods in the public system, mostly at the local level. 

The Brazilian national digital health strategy plan for digitalizing the healthcare network in Brazil is one of the primary drivers in pushing the market growth of electronic medical records (EMR) in the country.

As per the 1st Brazilian National Digital Health Strategy 2020-2028 Monitoring and Evaluation Report, a partnership between the ministry of health and the ministry of science, technology, and innovation (MCTI) was formed with support from the National Research and Education Network (RNP). The partnership’s major purpose is to enable internet access in 100% of the family health facilities. Also, the source stated that by October 2020, 1150 healthcare facilities would be provided an internet connection.

COVID-19 Insights

The COVID-19 pandemic had a negative impact on the Brazilian EMR market in 2020. This is due to delays in new agreements and postponements in the fulfillment of older contracts caused by the pandemic. Due to COVID-related stock setbacks and a drop in product bookings, major companies in the country witnessed significant revenue declines. In addition, firms experienced delays in deals involving upfront software revenue and business services deployments across their inpatient and outpatient bases. Also, the ransomware attack leading to the loss of vaccination data faced by Brazil’s Ministry of Health (MOH) further deteriorated the market lucrativeness during the pandemic period.

Brazil Electronic Medical Record (EMR) Market Scope:

Segmentation

• By Product
  • Client-server based
  • Web-based
• By End-User
  • Hospitals
  • Ambulatory Care
  • Physicians Clinic
  • Laboratories
  • Pharmacies
• By Services Offered
  • Licensed software
  • Technology resale
  • Subscriptions
  • Professional services
  • Others

1. INTRODUCTION

1.1. Market Overview

1.2. COVID-19 Scenario

1.3. Market Definition

1.4. Market Segmentation

2. RESEARCH METHODOLOGY  

2.1. Research Data

2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. BRAZIL EMR MARKET BY PRODUCT

5.1. Introduction

5.2. Client-server based

5.3. Web-based

6. BRAZIL EMR MARKET BY END-USER

6.1. Introduction

6.2. Hospitals 

6.3. Ambulatory Care

6.4. Physicians Clinic

6.5. Laboratories

6.6.  Pharmacies

7.  BRAZIL EMR MARKET BY SERVICES OFFERED

7.1. Introduction

7.2. Licensed software

7.3. Technology resale

7.4. Subscriptions

7.5. Professional services

7.6. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

9.1. MV Sistemas

9.2. Philips-Tasy

9.3. GE Healthcare

9.4. Siemens

9.5. Cerner Corporation

9.6. Allscripts Healthcare

9.7. Greenway Health

9.8. CureMD Healthcare

MV Sistemas

Philips-Tasy

GE Healthcare

Siemens

Cerner Corporation

Allscripts Healthcare

Greenway Health

CureMD Healthcare