Brazil Baby Care Products Market Size, Share, Opportunities, And Trends by Type (Baby Food and Beverages, Baby Toiletries, Baby Skin Care, Baby Hair Care, Safety and Convenience), And By Distribution Channel (E-Commerce, Pharmacies/Drug Stores, Supermarkets/Hypermarkets, Convenience Stores, Others) – Forecast From 2025 To 2030

The Brazil baby care products market is projected to grow at a CAGR of 3.27% between 2025 to 2030.

Baby care products such as baby food hold a significant share of the market on account of the growing demand for these foods by urban parents. Furthermore, the growing urban population in Brazil is projected to bolster market growth during the forecast period, as baby care products are usually bought in the urban areas of Brazil.

The rising propensity towards packaged baby food owing to the busy lifestyle of the mothers along with increasing disposable income is expected to play a crucial role in increasing the demand for baby food, thus driving the baby care products market growth. Moreover, the emerging trend of buying baby care products from online stores is further projected to accelerate the baby care products market growth in the country during the assessment period.

The recent outbreak of the novel coronavirus disease had a negative impact on the Brazil baby care products market. Brazil was one of the most affected countries by the COVID-19 pandemic. Owing to the lockdown implemented to curb the spread of the virus, the sales of baby care products declined during the pandemic. However, as the restrictions are being eased, the market is anticipated to recover and continue at its normal pace from the year 2022 onwards.

Rise in urban population.

As the use of baby products is mainly prevalent in the urban areas of Brazil, the growing urban population in the country is projected to elevate the demand for baby care products in the country during the assessment period. According to data from World Bank, the number of people residing in urban areas in Brazil was 141.9 million in 2000 which increased to 183.2 million in 2019, increasing by more than 29%. Also, the proportion of the urban population in the country was 73.9% in 1990 which increased to 86.8% in 2019. According to "World Urbanization Prospects: The 2018 Revision" by the Department of Social and Economic Affairs, United Nations, Brazil will witness a 37.8% decline in its rural population from 2018 to 2050. It is also estimated that the share of the urban population in the country will be more than 92% by 2050. This rise is anticipated to propel the baby care products market growth in Brazil during the forecast period.

Segmentation

• By Type
  • Baby Food and Beverages
  • Baby Toiletries
  • Baby Skin Care
  • Baby Hair Care
  • Safety and Convenience
• By Distribution Channel
  • E-Commerce
  • Pharmacies/Drug Stores
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Others