Barcode Equipment Market Size, Share, Opportunities, And Trends By Solution Type (Barcode Scanners, Barcode Printers, Barcode Verifiers, Barcode Software), By Deployment Model (Standalone Deployment, Integrated Deployment, Cloud-Connected Deployment), By Industry Vertical (Retail & E-Commerce, Logistics & Warehousing, Manufacturing, Healthcare, Transportation, Government & Defense, Others), And By Geography - Forecasts From 2025 To 2030

Barcode Equipment Market Size:

The barcode equipment market is evaluated at US$9.134 billion in 2025 is projected to grow at a CAGR of 6.68% to reach US$12.619 billion in 2030.

Barcode is essentially a method used to portray data in a visual, machine-readable form. The data is represented by using widths and spacing of parallel lines. These barcodes are available in one-dimensional and two-dimensional forms. The two-dimensional barcodes can be read using a mobile phone with an inbuilt camera. Once scanned, the device stores or immediately processes the data. Barcode equipment is of various types, including, barcode scanners, barcode printers, and barcode verifiers.

Barcode Equipment Market Growth Drivers:

• Rise in the application of barcodes in different sectors

The global barcode scanner market has been completely transformed over a few decades. A number of sectors such as transportation, healthcare, logistics, and retail are increasingly adopting the use of barcodes. In the retail sector, barcode helps in quickly identifying the products. In the healthcare industry, barcodes are widely used to track patient medication and recognize them throughout their entire stay. In the transportation sector, the barcode helps customers to buy tickets in an efficient manner, thereby promoting the use of paperless tickets. In the logistics sector, barcodes are essentially used in the purchase and return process.

• The rising digitalization and e-retailers are also projected to positively impact the sales of barcode equipment

The world is witnessing rapid digitalization. The number of e-retailers is increasing across the globe. The demand for barcode equipment is surging in the retail and warehousing industries. Moreover, the advanced features and cutting-edge technology offered by various companies are anticipated to propel the market demand for barcode equipment. In addition, the industries are constantly demanding remote solutions to achieve efficiency.

The Asia Pacific region is anticipated to dominate the market and account for the largest share in the global market for barcode equipment. The growth is projected to be attributed to the rising e-commerce industries in the region. The region is constantly undergoing digitalization and urbanization.

The Barcode Equipment Market Report provides a comprehensive analysis of the barcode equipment industry, delivering strategic insights backed by data-driven forecasts and in-depth evaluations. This regularly updated report equips decision-makers with actionable intelligence on market trends, growth opportunities, and competitive dynamics. It examines demand across various innovative solution types, deployment models, and industry verticals. The report also evaluates technological advancements, regulatory frameworks, government policies, and macroeconomic factors, offering a holistic perspective of the barcode equipment market.

Barcode Equipment Market Segmentations:

Barcode Equipment Market Segmentation by solution type

The report analyzes the market by solution type:

• Barcode Scanners
• Barcode Printers
• Barcode Verifiers
• Barcode Software

Barcode Equipment Market Segmentation by deployment model

The report analyzes the market by deployment model into:

• Standalone Deployment
• Integrated Deployment
• Cloud-Connected Deployment

Barcode Equipment Market Segmentation by industry vertical

The report analyzes the market by industry vertical:

• Retail & E-Commerce
• Logistics & Warehousing
• Manufacturing
• Healthcare
• Transportation
• Government & Defense
• Others

Barcode Equipment Market Segmentation by regions:

The study also analysed the barcode equipment market into the following regions, with country level forecasts and analysis as below:

• North America (US, Canada and Mexico)
• South America (Brazil, Argentina, and Others)
• Europe (Germany, UK, France, Spain and Others
• Middle East and Africa (Saudi Arabia, UAE and Others)
• Asia Pacific (China, Japan, India, South Korea, Thailand, Indonesia, and Others)

Barcode Equipment Market Competitive Landscape:

The global barcode equipment market features key players such as Zebra Technologies Corporation, Honeywell International Inc., Datalogic S.p.A., SATO Holdings Corporation, Toshiba, Cognex Corporation, Brother Industries, Ltd., Epson US, Opticon Sensors Europe B.V., Denso Wave Incorporated, Bluebird Inc., and Wasp Barcode Technologies.

Barcode Equipment Market Report Coverage:

This report provides extensive coverage as explained in the points below:

• Barcode Equipment Market Size, Forecasts, and Trends by Solution Type: Historical revenue data and analysis focusing on adoption drivers, challenges faced by key players, and high-growth areas such as barcode scanners and verifiers.
• Barcode Equipment Market Size, Forecasts, and Trends by Deployment Model: Insights into the shift toward integrated and cloud-connected deployments.
• Barcode Equipment Market Size, Forecasts, and Trends by Industry Vertical: Historical revenue data and analysis across sectors, highlighting Retail & E-Commerce and Logistics as key adopters.
• Barcode equipment market is also analysed across different regions, with historical data, regional share, attractiveness and opportunity of these solutions in different countries. The growth prospects and key players operating in these markets. The section also dwells on the macro factors, economic scenario and other complementing factors aiding in market growth.
• Market dynamics: The section details the market growth factors, restraints, and opportunities in the market. The segment also presents complete market scenario with the help of Porter’s five forces model.
• Competitive Intelligence: A thorough investigation on the competitive structure of the market presented through proprietary vendor matrix model, market share analysis of key players, insights on strategies of key players and recent major developments undertaken by the companies to gain competitive edge.
• Research methodology: The assumptions and sources which were considered to arrive at the final market estimates. Additionally, how our model is refined to ensure most significant factors are taken into consideration with the proper hypothesis and bottom-up and top-down approaches enhance the reliability of forecasts further strengthening the trustworthiness of the numbers being presented.

How this report is helpful to you and reasons for purchase?

• The report provides a strategic outlook of the barcode equipment market to the decision-makers, analysts and other stakeholders in the easy to read format for taking informed decisions.
• The charts, tables and figures make it easy for the executives to gain valuable insights while skimming the report.
• Analyst support through calls and email for timely clarification and incorporating additional requests.
• Option of presentation or doc format with the estimates file to take care of diverse requirements.
• 15% FREE customization with all our reports help cater additional requirements with significant cost-savings.
• Option of purchasing specific segments of the study, including opting for summary reports or just the estimates file. 

Barcode Equipment Market Scope:

Report Metric	Details
Barcode Equipment Market Size in 2025	US$9.134 billion
Barcode Equipment Market Size in 2030	US$12.619 billion
Growth Rate	CAGR of 6.68%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Solution Type Deployment Model Industry Vertical Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Barcode Equipment Market	Zebra Technologies Corporation Honeywell International Inc. Datalogic S.p.A. SATO Holdings Corporation Toshiba
Customization Scope	Free report customization with purchase

 

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1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. BARCODE EQUIPMENT MARKET BY SOLUTION TYPE

5.1. Introduction

5.2. Barcode Scanners

5.3. Barcode Printers

5.4. Barcode Verifiers

5.5. Barcode Software

6. BARCODE EQUIPMENT MARKET BY DEPLOYMENT MODEL

6.1. Introduction

6.2. Standalone Deployment

6.3. Integrated Deployment

6.4. Cloud-Connected Deployment

7. BARCODE EQUIPMENT MARKET BY INDUSTRY VERTICAL

7.1. Introduction

7.2. Retail & E-Commerce

7.3. Logistics & Warehousing

7.4. Manufacturing

7.5. Healthcare

7.6. Transportation

7.7. Government & Defense

7.8. Others

8. BARCODE EQUIPMENT MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. USA

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Italy

8.4.5. Spain

8.4.6. Others

8.5. Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Others

8.6. Asia Pacific

8.6.1. China

8.6.2. Japan

8.6.3. India

8.6.4. South Korea

8.6.5. Taiwan

8.6.6. Thailand

8.6.7. Indonesia

8.6.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Zebra Technologies Corporation

10.2. Honeywell International Inc.

10.3. Datalogic S.p.A.

10.4. SATO Holdings Corporation

10.5. Toshiba

10.6. Cognex Corporation

10.7. Brother Industries, Ltd.

10.8. Epson US

10.9. Opticon Sensors Europe B.V.

10.10. Denso Wave Incorporated

10.11. Bluebird Inc.

10.12. Wasp Barcode Technologies

11. APPENDIX

11.1. Currency 

11.2. Assumptions

11.3. Base and Forecast Years Timeline

11.4. Key benefits for the stakeholders

11.5. Research Methodology 

11.6. Abbreviations 

Zebra Technologies Corporation

Honeywell International Inc.

Datalogic S.p.A.

SATO Holdings Corporation

Toshiba

Cognex Corporation

Brother Industries, Ltd.

Epson US

Opticon Sensors Europe B.V.

Denso Wave Incorporated

Bluebird Inc.

Wasp Barcode Technologies