Baby Bath and Shower Products Market Size, Share, Opportunities, And Trends By Product Type (Bath Soaps, Shower Gel, Others), By Form (Solid, Gels, Liquid, Others), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2023 To 2028

The baby bath and shower products market is projected to grow at a CAGR of 4.49% to reach US$3.658 billion by 2028, from US$2.690 billion in 2021.

Bath and Shower products for babies are carefully crafted using efficient natural products to keep the baby healthy and fresh. Multiple products are available, such as bath salts, bath tablets, and even capsules, including shower gel and bubble wash. These products help intensely clean the body and support hygiene maintenance.

In the present environment, parents are becoming increasingly concerned about their children’s hygiene, due to which multiple necessary precautions are being taken. Manufacturers have also implemented several major measures that are directly aimed at eliminating potentially hazardous ingredients present in baby bath and shower products from the manufacturing processes.

For instance, Johnsons and Johnsons launched a product line called ‘NO MORE TEARS’ in response to eliminating ingredients in shampoos and soaps that can possibly cause irritation in babies’ eyes. Such initiatives adopted by the leading marketplace are expected to boost market growth as well as create significant growth factors for the global baby care products industry.

Baby Bath and Shower Products Market Drivers

• Growing healthcare concerns among parents are propelling the baby bath and shower products market growth.

Growing concerns by parents are the main growth driver in the baby bath and shower products market. Parents’ concerns about their newborn child’s development in terms of hygiene are not unknown to anyone.  In regard to this concern, manufacturers of baby personal care products are taking precautions about the ingredients that are being used in the making of these products.

A trusted brand name is the first influential factor that is imperative in driving the purchase decision. The global baby care industry in this regard can be propelled by the quality that is guaranteed for the customers as well as the trusted brand which is allowing the entry of an increasing number of customers.

The demand for baby care products will increase owing to the increase in births, which is expected to remarkably surge in the coming years. According to the United Nations Department of Economy and Social Affairs, a 24% increase in the growth rate during the period of 2019 to 2030 can be experienced in Africa, whereas a 10% increase in the birth rate can be experienced in the Asia Pacific region.

Baby Bath and Shower Products Market – Geographical Outlook

• North America is expected to grow significantly during the forecast period.

Significant growth of baby bath and shower products is expected to be seen in the North American region during the forecast period as consumers in the United States showcase high spending on baby care products. The United States market is regarded as the largest market for baby care products owing to the increasing penetration of leading manufacturers who are introducing baby care products such as premium shampoos and soaps. Rising disposable income in the US, coupled with high spending power and high baby care awareness, are regarded as a few factors that will propel the market's growth during the forecast.

Baby Bath and Shower Products Market Key Developments:

• In July 2020, a baby care brand, Mother Sparsh in the baby care products market collaborated with FirstCry. A social media campaign was launched by FirstCry which aimed at informing parents about the multiple benefits of baby care products that are natural. Moreover, this brand also launched a PlantAndPure campaign, which was imperative as it drew attention to the importance of using plant-based baby products that can efficiently contribute towards a baby’s growth and development.

The Baby Bath and Shower Products Market is segmented and analyzed as:

• By Product Type
  • Bath Soaps
  • Shower Gel
  • Others
• By Form
  • Solid
  • Gels
  • Liquid
  • Others
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Taiwan
    • Thailand
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

 

2. RESEARCH METHODOLOGY

2.1. Research Data

2.2. Sources

2.3. Research Design

 

3. EXECUTIVE SUMMARY

3.1. Research Highlights

 

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Market Opportunities

4.4. Porter's Five Forces Analysis

4.4.1. Bargaining Power of Suppliers

4.4.2. Bargaining Powers of Buyers

4.4.3. Threat of Substitutes

4.4.4. Threat of New Entrants

4.4.5. Competitive Rivalry in Industry

4.5. Industry Value Chain Analysis

 

5. BABY BATH AND SHOWER PRODUCTS MARKET BY PRODUCT TYPE

5.1. Introduction

5.2. Bath Soaps

5.3. Shower Gel

5.4. Others

 

6. BABY BATH AND SHOWER PRODUCTS MARKET BY FORM

6.1. Introduction

6.2. Solid

6.3. Gels

6.4. Liquid

6.5. Others

 

7. BABY BATH AND SHOWER PRODUCTS MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Online

7.3. Offline

 

8. BABY BATH AND SHOWER PRODUCTS MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. USA

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. Germany

8.4.2. France

8.4.3. United Kingdom

8.4.4. Spain

8.4.5. Others

8.5. Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Others

8.6. Asia Pacific

8.6.1. China

8.6.2. Japan

8.6.3. South Korea

8.6.4. India

8.6.5. Taiwan

8.6.6. Thailand

8.6.7. Others

 

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix

 

10. COMPANY PROFILES

10.1. Plum Island Soap Co.

10.2. FirstCry

10.3. Colgate-Palmolive Company

10.4. Avon Beauty Products Pvt. Ltd.

10.5. Johnson and Johnson Consumer Inc.

10.6. Unilever PLC

10.7. L’Oreal SA

10.8. L’ ArtisanParfumeur S.A.R.L

10.9. Reckitt Benckiser Group Plc

10.10. Lion Corporation

Plum Island Soap Co.

FirstCry

Colgate-Palmolive Company

Avon Beauty Products Pvt. Ltd.

Johnson and Johnson Consumer Inc.

Unilever PLC

L’Oreal SA

L’ ArtisanParfumeur S.A.R.L

Reckitt Benckiser Group Plc

Lion Corporation