Asia Pacific Baby Body Care Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product Type (Diapers and, Wipes, Hair Care, Skin Care, Others), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2022 To 2027

The Asia Pacific baby body care market is expected to grow at a compound annual growth rate of 5.77% over the forecast period to reach a market size of US$28.474 billion in 2027, from US$19.221 billion in 2020.

Baby Body Care products include a wide range of baby diapers, baby wipes, baby hair care products, and baby skincare products that are used on babies and infants.

Market Trend: 

The rising population in the Asia Pacific region is expected to boost up the baby body care product market in the region. Also, the growing awareness about baby health and hygiene accompanied by various child healthcare plans by the government can provide aid to the baby body care market in the Asia Pacific. The growing disposable income of the people and the growth of online retail shops in the Asia Pacific can drive up the baby body care market in the coming years. Besides that, the organic and natural care segment in body care products can become a key highlight of the Asia Pacific baby body care market.

The major constraint in the growth of the market is the safety concerns associated with baby body care products that can restrain parents from purchasing baby body care products.

Growth Factors

• Rising Population of Asia Pacific to contribute towards the growth of the market:

The population of the Asia Pacific region is expected to be the major reason behind the growth of baby body care products in the coming years. According to Worldometer estimates, Asia alone is the home to around 4.6 billion people which covers around 56.76% of the world’s population. Asia-Pacific includes the world’s 2 most populous countries: China and India and the growth of the baby care product market is expected to be very strong here owing to the favorable demographic patterns here.  These statistics paired up with the growing literacy rate, rising disposable income, etc. are expected to turn favourable for the baby body care market in the Asia Pacific.

• An organic and natural segment to play a key role:

With the growing concerns related to the safety of baby care products, organic and natural baby body care products are expected to witness a surge in demand. The natural and organic products are expected to have the least reactions and considering the sensitivity of the infants, this segment can witness potential growth in the future. After COVID-19, the health of children and infants has become a priority of families and the natural segment is expected to drive with it. For instance, recently Indian Pharmaceutical company Glowderma has recently tied up with Sanosan to import and market their natural baby products like Organic olive oil, hydrolyzed milk protein, etc. in India.

• Growing online shopping in the Region to provide a boost to Baby Body Care Market:

 The growing e-commerce industry in Asia-Pacific is expected to provide a major boost to the baby body care market in the coming years because of the ease of purchase it has provided to parents. With the rise in the working population, online shopping has served as an aid that helps people to shop without leaving their workstations.  The major factors contributing to the growth of e-commerce in the Asia Pacific are the high internet penetration in the region along with the wide adoption of smartphones and advanced technology by the people.  According to World Bank data, Internet Usage has significantly increased in East Asia and the Pacific from 8.313% of the total population in 2005 to 68.864% in 2020.

Restraint

• Safety Concerns Associated with the baby care products can serve as its Restraint:

When it comes to baby care products, safety concern is the major priority of parents. Since the baby’s body is much more sensitive than that of adults, it is more prone to skin allergies, infections, etc. Chemical substances present in products like baby oils, baby creams, baby wipes, etc. can at times become unsuitable for their skin and these issues stop parents from purchasing baby care products. This factor therefore can become a restraint to the market growth in the coming years. For instance, recently Johnson & Johnson is going through a legal battle where thousands of women have sued the company by claiming that Johnson & Johnson powder talcum gave them ovarian cancer.

Impact of COVID-19 Pandemic on the Asia Pacific Baby Body Care Market:

With the outburst of the COVID-19 pandemic in the region, the Asia-Pacific baby body care product market was also affected.  The increasing hygiene practices and health awareness led the panic buying among the buyers which increased the demand for baby essentials like diapers and wipes. As a result of the lockdown, shutting down of industries, stringent curfew regulations at some places, lack of labour, and export distortions the supply side failed to meet the demand side but with the bounce-back of industrial production and relaxation in movement accompanied by rising health awareness, the baby body care products market took on the road of recovery.

Segmentation:

• By Product Type
  • Diapers and Wipes
  • Hair Care
  • Skin Care
  • Others
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • China
  • India
  •  Japan
  • Taiwan
  • Australia
  • South Korea
  • Others

1. INTRODUCTION
1.1. Market Definition
1.2. Market Segmentation

2. RESEARCH METHODOLOGY
2.1. Research Data
2.2. Assumptions

3. EXECUTIVE SUMMARY
3.1. Research Highlights

4. MARKET DYNAMICS
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. The Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5.  ASIA PACIFIC BABY BODY CARE MARKET ANALYSIS, BY PRODUCT TYPE
5.1. Introduction
5.2. Diapers and Wipes
5.3. Hair Care
5.4. Skin Care
5.5. Others

6. ASIA PACIFIC BABY BODY CARE MARKET ANALYSIS, BY DISTRIBUTION CHANNEL
6.1. Introduction
6.2. Online
6.3. Offline

7. ASIA PACIFIC BABY BODY CARE MARKET ANALYSIS, BY GEOGRAPHY 
7.1.  Introduction
7.2. China
7.3. India
7.4.  Japan
7.5. Taiwan
7.6. Australia
7.7. South Korea
7.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS
8.1. Major Players and Strategy Analysis
8.2.  Emerging Players and Market Lucrativeness
8.3.  Mergers, Acquisitions, Agreements, and Collaborations
8.4.  Vendor Competitiveness Matrix

9. COMPANY PROFILES
9.1. Kimberly-Clark Corporation
9.2. Procter and Gamble Company
9.3. Pigeon Corporation
9.4.  Himalaya Drug Company
9.5. Beiersdorf AG
9.6. Johnson & Johnson
9.7. Unicharm Corporation
9.8. Hengan International Group Company Limited
9.9. Dabur India Limited
9.10. Unilever PLC