Top Companies in the Plant-Based Eggs Market: Pioneers and Innovators to Watch
The market for plant-based eggs has gained momentum in recent years because of the increased consumer demand for cruelty-free, environmentally friendly, and health-savvy eggs alternatives to conventional eggs. Plant-based eggs, which include substitutes for the increasingly popular traditional egg form: plant protein, tend to become popular in developing parts of the world day by day, such as the veganized, environmental, and awareness-raising proportionate developments over the moral dilemmas related to animal agriculture. Further, the increasing population of vegans globally has also influenced many companies to provide plant-based eggs. For instance, according to data from 2022, 1.3% of Italians were vegans, however by 2024, that number had increased to 2.3%.
Figure 1: Percentage of Vegan Population in Italy, 2022 to 2024
Source: World Animal Foundation
Top companies in the plant-based eggs market
- Eat Just (formerly Hampton Creek)
- Impossible Foods
- The Every Company (formerly Clara Foods
- Vegg
- Follow Your Heart
Let’s discuss each in detail.
- Eat Just (formerly Hampton Creek)
Eat Just: The Original Plant-Based Egg Brand through Just Egg-The-premium Brand in Transforming the Industry. Just Egg, a mung bean-based liquid egg substitute, was launched in 2017 by the US-based company. Just Egg replicated not only the flavour of scrambled eggs but also emulated scrambled eggs’ internal texture but was environmentally friendly and cholesterol-free, unlike regular eggs. It is what makes the company successful because it has been able to deliver its fine product in the kitchen and outside the kitchen. Just Egg has quickly become a household name in retail and supply across North America, Europe, and Asia, with thousands of supermarkets and food service outlets now serving it.
Eat Just doesn’t want to change the food chain entirely, but this plant-based egg product promises to reduce the damage that animal husbandry has done to the environment. Compared to real eggs, Just Egg uses 98% less water, occupies 83% less land, and generates 93% fewer greenhouse gases. Moreover, the company has launched a foldable “Just Egg” breakfast sandwich patty in its plant-based egg line of products. Eat Just is also working on different innovative formulations that could eventually be used to target other niches within the egg market, including vegan omelettes and egg whites.
- Impossible Foods
Impossible Foods has risen to prominence as a plant-based egg manufacturer in addition to making fantastic plant-based burgers. ImpossibleTM Sausage Made from Plants, the company’s plant-based egg product line, debuted in 2020. It has good plant-based egg offerings for breakfast. They have other main products, which include their headlining Impossible Burger. Moreover, they play a significant role in the larger plant protein and egg market because of their continuous innovation in plant-based goods and the attention they give to making the world of food more sustainable.
It created ingredients that mimic the taste and texture of food derived from animals with its high-end food science. Soy protein, the primary ingredient of Impossible Sausage, is mixed with plant-based lipids and seasonings to taste and feel like eggs. Their development involves interfacing concepts that will be able to persuade the consuming public with more convenience and attractiveness to plant-based nutrition, which sounds optimistic for their prospects concerning the plant-based eggs market.
- The Every Company
Another artistically inclined player in the plant-based egg business is The Every Company, formerly known as Clara Foods. This Boston-based biotech company uses fermentation technology to extract animal-free egg whites. It focuses on creating egg proteins without the employment of chickens. “This technique its application to the yeast or other microbes-modifies such yeast or microbes to develop proteins identical to those found in conventional eggs makes up the foundation of the egg proteins obtained by the company”-as is found in the Egg-protein related proteins by The Every Company-or so to say.
The Every Company focuses on food security, animal welfare, and minimizing the environmental impact of egg production through chicken-free egg production. The egg white products are found in diverse applications such as protein smoothies, baked food, and other processed foods. The platform of the Every Company can be modified to create several other types of proteins, widening the market opportunity for plant and alternative proteins. The Every Company is here to play a big part in the development of plant-based egg substitutes in the future, owing mostly to valuable investor support, including from the most recognizable figures in the food industry.
- Vegg
The Vegg is a company that has put itself on the map with its revolutionary work in creating a plant-based egg alternative, The Vegg. The Vegg products themselves are primarily composed of nutritional yeast, chickpea flour, and spices to replicate eggs as closely as possible flavour-wise, texture-wise, and functionally with baking and cooking. The original product, Vegg Powder, can be reconstituted into scrambled eggs and is an ideal vegetable egg yolk for vegan omelettes, French toast, and other applications calling for a runny egg.
Vegg’s new take on the plant-based egg is targeted specifically at consumers who want to imitate the kind of cooking with eggs and alternative options. Both the in-home recreational cooks and the strictly vegan chefs use the company’s products, which makes it more appealing to the audience because of its versatility in the kitchen. Vegg just keeps on churning out new goodies to meet the growing demand for plant-based replacements.
- Follow Your Heart
Follow Your Heart is a well-recognized name in plant-based alternatives that has entered the dairy-free cheese and egg-less egg market. Their plant-derived egg offerings boast Just Scramble and other egg-free products. However, their Vegenaise and Just Mayo are very much entrenched within vegan households. These egg-free products are marketed as being an alternative to scrambled eggs, omelettes, and oven-baked dishes with eggs in the ingredients section of the culinary preparation process.
Moreover, Follow Your Heart has led their fervent following among vegans and vegetarians, and now plant-based eggs have already been embraced by many leading supermarkets and popular restaurants. Given pure ingredients and sustainably engineered nature, Follow Your Heart is indeed going to be a serious contender in the plant-based egg market, benefiting from this growing trend among consumers to the plant-based diet.
Conclusion
The market for plant-based eggs is developing at a remarkable rate, with several businesses pushing the limits of sustainability and innovation. From leading, popular brands such as Eat Just and Impossible Foods to small, specialized startups like Vegg and The Every Company, the market is bursting with innovations. These companies and others will likely play a major role in determining the future of egg substitutes as consumer preference has shifted toward plant-based and sustainable food alternatives. The market for plant-based eggs is going to continue to grow and innovate in the years to come, thanks to advances in food technology, increased investments, and growing consumer demand.
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