Food and Beverages Anti-Counterfeit Packaging Market expected to reach USD 100.9 billion by 2030

Food and Beverages Anti-Counterfeit Packaging Market Trends & Forecast

According to a research study published by Knowledge Sourcing Intelligence (KSI), the food and beverages anti-counterfeit packaging market will expand from USD 62.9 billion in 2025 to USD 100.9 billion in 2030 at a CAGR of 9.92% during the forecast period.

There are increasing concerns related to health risks which play an imperative role in driving market growth. These health risk issues are caused by the sales and consumption of low quality food products. Moreover, this situation leads to significant economic losses to the manufacturers and the company. With such leads, the market will steadily growth during the forecast period owing to the widespread adoption of anti-counterfeit authentication technologies. Authentication is the process of verifying or confirming a product to be authentic.   

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Food and Beverages Anti-Counterfeit Packaging Market Report Highlights

• The food and beverage industry is leading the way in mass serialization adoption. This is mainly since regulatory authorities and worldwide supply chains are progressively requiring detailed traceability down to the individual item. So, each product is given a distinct serial code thus a digital identity that goes with it all the way through the supply chain. In fact, this reduction of counterfeit, diversion, and tampering risks is very significant.

• Hybrid authentication technologies, which include a combination of overt, covert, digital, and forensic elements, are experiencing the highest growth, as counterfeiters have become more sophisticated. A security element of a single layer is not enough anymore for such kind of products as baby nutrition, alcoholic beverages, and branded packaged foods.

• Baby food/nutrition segment is the fastest growing market for anti-counterfeit packaging. The reason for such a rapid growth is that the safety of these products is highly prioritized, they are closely monitored by the regulations and counterfeit infant formula happens a lot in the supply chains all over the world.

• Asia-Pacific is the quickest expanding market for Food & Beverages Anti-Counterfeit Packaging, largely because of the region's mix of largescale food production, growing crossborder trade, and increasing counterfeit threats in such major categories as infant formula, dairy products, alcohol, and packaged foods.

Food and Beverages Anti-Counterfeit Packaging Market Growth Drivers and Restraints

Growth Drivers:

• Rising Incidents of Food Fraud and Counterfeiting: The growing prevalence of counterfeit dairy products, infant nutrition, meat items, and alcoholic beverages is pushing brands and governments to adopt robust authentication technologies.    

• Increasing Consumer Demand for Safety and Transparency: Consumers are aggressively looking for QR codes to scan, checking product origins, and insisting on total transparency in the way the food and drinks they consume are going through the supply chain.  

Restraints:

• High Implementation Costs for Advanced Technologies: Technologies such as blockchain tagging, embedded sensors, and mass serialization require significant investment in software, hardware, integration, and skilled personnel. For small and medium-sized food manufacturers, the cost burden slows adoption.  

• Complex Integration with Existing Supply-Chain Systems: Changing over production lines, packing workflows, and distribution tracking systems are usually the steps involved when a company decides to put up track-and-trace solutions or digital identifiers. Businesses that have a fragmented or paper-based supply chain will find it difficult to install.     

Food and Beverages Anti-Counterfeit Packaging Market Key Development

• Product Launch: In May 2025, Markem-Imaje introduced its CodeSecure 2.0 platform a scalable solution for authentication and verifiability aimed at beverage packaging. The platform is utilized by companies such as Ball Corporation to elevate brand protection and make the package more secure against tampering.

• Collaboration: In October 2024, Avery Dennison revealed a multi-year collaboration with the Optel Group to provide food and beverage companies with the entire packaging tracing and brand protection systems.

Food and Beverages Anti-Counterfeit Packaging Market Segmentation

Knowledge Sourcing Intelligence has segmented the food and beverages anti-counterfeit packaging market based on authentication technology, type, end-use, and region:  

Food and Beverages Anti-Counterfeit Packaging Market, By Authentication Technology

• Holograms

• Tamper-Evident Seals

• QR Codes

• Mass Serialization

• Digital Watermarks

• Forensic Markers

• Blockchain-Enabled Tags

• Smart Labels

• Embedded Sensors

• Laser Coding and Marking

Food and Beverages Anti-Counterfeit Packaging Market, By Type

• Overt

• Covert

• Forensic

• Hybrid

Food and Beverages Anti-Counterfeit Packaging Market, By End-Use

• Dairy Products

• Bakery & Confectionery

• Meat, Poultry & Seafood

• Packaged Foods

• Baby Food / Nutrition

• Alcoholic Beverages

• Non-Alcoholic Beverages

• Others

Food and Beverages Anti-Counterfeit Packaging Market, By Region

• North America

  • USA

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Others

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Taiwan

  • Indonesia

  • Thailand

  • Others

• South America

  • Brazil

  • Argentina

  • Others

• Middle East and Africa (MEA)

  • Saudi Arabia

  • UAE

  • Others

Food and Beverages Anti-Counterfeit Packaging Market Key Players

• Cognex Corporation

• Zebra Technologies Corporation

• Avery Dennison CorporationFlint Group

• AlpVision SA

• GS1 Hong Kong Limited

• Temera Srl

• Food Trax

• SICPA SA

• Honeywell International Inc.