Energy Drink Market expected to reach US$115.854 billion by 2030

energy drink market

Energy Drink Market Trends & Forecast

The global energy drink market is estimated to grow at a CAGR of 6.75%, attaining US$115.854 billion by 2030, from US$83.555 billion in 2025, according to a new report by Knowledge Sourcing Intelligence. A major factor propelling the global energy drinks market growth is the increasing rate of urbanization worldwide. With the increasing urbanization and disposable income of the consumer, the demand for processed and premium products is expected to grow. The World Bank, in its global population report, stated that the total urban population was recorded at 4.46 billion in 2021, which increased to 4.54 billion in 2022. In 2023, the total urban population in the world was recorded at 4.61 billion.

The increasing global retail sales of foods and beverage products are expected to propel the energy drinks market growth during the forecasted timeline. The global retail food and beverage products sales witnessed significant growth over the past few years. The Department of Statistics of Singapore announced in December 2023 that total food and beverage retail sales increased by about 0.4% from the previous year. The agency stated that in December 2023, the total sales value of food and beverage retail sales was recorded at US$1 billion.

Similarly, Agriculture Canada, in its report, stated that in 2023, the total retail sales of packed food products in Canada was recorded at CAN$ 77.6 billion. Dairy sales were recorded at CAN$ 16.6 billion in the total retail food sales, whereas the snacks category sales were recorded at CAN$ 6.6 billion.

The global energy drink market includes a wide range of products including carbonated and non-carbonated. By alcohol type, the market is segmented into alcoholic and non-alcoholic.

➥ View a sample of the report or purchase the complete study at: Global Energy Drink

Global Energy Drink Market Report Highlights

  • Carbonated product type led the market in 2023, capturing the largest and dominant market due to its broad scope. The broad category of carbonated beverages, encompassing a vast array of flavors, formulations, and packaging options, caters to diverse consumer preferences and consumption occasions. This versatility, coupled with established market penetration and strong brand recognition, allowed carbonated products to outpace other segments, solidifying their position as the leading product type in the market.
  • The can-based packaging is gaining popularity as it offers feasibility. Its robust and lightweight nature provides excellent product protection, ensuring extended shelf life and minimizing damage during transportation and handling. Furthermore, cans offer superior barrier properties against light, oxygen, and moisture, preserving the quality and freshness of the contents. The ease of recycling and the growing emphasis on sustainable packaging solutions also contribute to the appeal of cans, aligning with consumer preferences for environmentally responsible options.
  • Asia Pacific will be the fastest-growing market during the forecast period, attributable to an influx of investment boosting the development of the food and beverage sector in countries such as India.
  • North America is anticipated to see considerable growth, fueled by the increasing demand for processed foods and beverage products is also expected to propel the regional energy drinks market.

Global Energy Drink Market Segmentation

Knowledge Sourcing Intelligence has segmented the global energy drink market based on product type, alcohol content, packaging type, and distribution channel:

Global Energy Drink Market, By Product Type

  • Carbonated
  • Non-Carbonated

Global Energy Drink Market, By Alcohol Content

  • Alcoholic
  • Non-Alcoholic

Global Energy Drink Market, By Packaging Type

  • Can
  • Bottle

Global Energy Drink Market, By Distribution Channel

  • Online
  • Offline

Global Energy Drink Market, By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
  • Latin America
    • Brazil
    • Argentina
  • Middle East and Africa (MEA)
    • South Africa
    • Saudi Arabia
    • UAE

Global Energy Drink Market Key Players

  • Monster Energy
  • Red Bull
  • Bang Energy
  • Accelerator Active Energy
  • The Coca-Cola Company
  • Pepsico, Inc
  • Lucozade
  • Arizona Beverage Co.
  • Zevia
  • Hell Energy
  • Prime Hydration LLC
  • Rita Food and Drinks Co., Ltd.
  • GURU Beverage
  • KABISA
  • Kingsley Beverage LTD.

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