Baby Apparel Market Developments – Catering to the Growing Demand for Baby Apparels

The growing awareness regarding the availability of the means by which the safest and the highest degree of comfort for babies can be provided as well as the profusion of new fashion trends that complement the utilitarian aspects of baby apparels, adding an aesthetic dimension is at the core which is driving a myriad of developments in the market. These developments which are being mentioned below reassert the upward growth trajectory which Knowledge Sourcing Intelligence has estimated at a CAGR of 2.97% during the forecast period. Further, the market is forecasted to attain US$267.730 billion in 2025 from a market value of US$224.595 billion that has been estimated from 2019.

January 2019 – Portfolio Expansion

Cloud Island which is a renowned private label brand by Target Brands, Inc (NYSE: TGT) had reportedly announced that it is expanding into diapers among other essentials. The assortment of products was reportedly designed in consultation with hundreds of parents over a course of two years.

February 2019 – Product Launch

The launch of an exclusive range of baby products that have been developed by the husband-and-wife team of Dax Shepard and Kristen Bell called Hello Bello was reportedly announced by Walmart (NYSE: WMT). This line of product encompasses diapers, apart from a host of other baby products that have been reportedly formulated with safe and effective ingredients, including organic botanicals.

March 2019 – Store Expansion

Premium baby product stores were launched by Motherland in Telangana, Park Hyatt, Hyderabad, and Banjara Hills to make it a one-of-a-kind, ambient, and one-stop destination for all kinds of baby products. Most of the products are devoid of chemical or organic which resonates with the concerns of millennial parents. The stores will comprise brands like Water Wipes, UBBI, The Moms Co., SebaMed, Napnap, Mambinos, Mama Earth, Brown, Bamboo Nature, 3 Sprouts among others. By the end of 2021, Motherland reportedly plans to open around 20 stores in India.

May 2019 – Trademark Filing

It was reported that as per U.S. Patent and Trademark Office that Kylie Jenner had filed for trademarks for “Kylie Baby” and “Kylie Baby by Kylie Jenner” which reportedly constitute sweaters, scarves, jumpers, footwear, dresses, costumes, and bottoms, as far as the apparel category is concerned.

May 2019 – Baby Collection Launched

Named Kaavi James by Gabrielle Union, actress Gabrielle Union reportedly added a baby collection to her fashion venture with New York & Company. The launch was inspired by the actress infant daughter, Kaavia James Wade. Whereas the designs were inspired by the toddler's reportedly hilarious Instagram personality. Some of the products are unisex and the entire line is reported to have a size range from 0 -24 months.

May 2019 – Baby Fashion Line Launch

The reportedly largest North American branded market of apparels for babies and young children had reportedly launched its Little Baby Basics Spring 2019 collection which had been reported to included bodysuits and sleepers, to easy outfit sets, among others. The collection was reportedly made available in sizes ranging from preemie to 24 months in Carter’s stores, online, and at leading retailers worldwide.

June 2019 – Baby Collection Launch

Portland, Oregon-based Hanna Andersson had reportedly launched a baby collection which was reportedly exclusively available on Amazon. All products are made out of 100 % cotton and are available in a variety of sizes that ranges from preemie to toddler.

June 2019 – Tech-enabled Infant Clothing Launch

Nanit a tech company that focuses on baby had reportedly released a new line of infant clothing called Breathing Wear which when combined with its smart camera and app enables new parents to track their child’s breathing and sleep patterns. This facility is availed through the interpretation of the customized pattern on the baby’s clothing item by the camera when placed above their baby’s crib, which is thereafter translated into a breathing pattern. Subsequently, the information is sent to the caregiver’s tablet and smartphone.

October 2019 – Launch of Handmade Clothing Shop for Babies

A Duluth, Minnesota based company called Clover + Cotton which is a baby and child clothing business and run by Jen Lushbough who designs and hand-sews the products

November 2019 – Product Portfolio Launch

A direct-to-consumer lifestyle brand for the home knowns as Hill House Home had reportedly launched arange of baby products that constitute twelve kits which reportedly cater to the first 12 months of parenthood. Designs have been reportedly inspired by old Beatrix Potter illustrations with the products being either machine washable or wipe clean.

November 2019 – Baby Clothing Range Launch

An Ottery, England-based business The Baby Boutique was reportedly launched that is known to cater to babies up to 3 months and 3-6months and is reportedly made out of organic English cotton and constitutes items like baby vests and grows, among others.

Therefore, the aforesaid market developments spanning the year 2019 alone suggest the development of products with retail chains whereby shoppers of the low-income category are empowered with access to premium, natural baby products which are otherwise inaccessible due to price factors, among others. Consummately through such launches market players are increasingly bridging the gap between the rationale to chooses which otherwise had been divided based on budget and what is good for the babies.  Further, with celebrities investing in the market it can be adequately discerned that aspiration of parents to attire their babies in a sartorial elegance that is mostly sported by fashionistas and the likes. Also, the growing emphasis on the nature of the raw material and the way it has been derived are emerging as one of the core determinants influencing the market growth of the baby apparel market, viz clothes made out of organic cotton. Further, the advent of baby tech is also poised to positively influence market growth. This is particularly because about 3,600 babies succumb to Sudden unexpected infant death (SUID) every year according to the Centers for Disease Control and Prevention which comprise reasons like accidental suffocation in a sleeping environment, among others. Thus, the alternative to the sensor- and electronic-enabled clothing for babies, among others are also being developed which are expected to contribute to healthy market growth.