Revolutionizing the Screen: How AI is Transforming Broadcasting and Entertainment Production
Artificial intelligence is a form of new-age technology that replicates human intelligence through various machine-learning processes. Artificial intelligence offers a wide range of benefits in the global technological market, as it can help in reducing human error, and enhance decision-making. Artificial intelligence also helps in the automation of multiple activities and offers digital assistance. In the global broadcasting and entertainment market, artificial intelligence is commonly used for metadata cataloging.
In the broadcasting and entertainment sector, artificial intelligence is set to play a critical role in offering an enhanced and optimum broadcasting experience, across multiple categories of the sector.
Use Case:
- Film/Show Production: In the production of a film or television show, artificial intelligence can offer enhanced capabilities in the development of scripts, and can also predict the potential of the film through analyzing the multiple scripts and outcomes. Artificial intelligence can also offer its capabilities to speed up the post-production processes, like editing, and enhancing the visual effects.
- Music Production: In the music production market, the integration of artificial intelligence can streamline the overall music production processes. Artificial intelligence can help in creating catchy and unique music and can also be used for creating new lyrics. Artificial intelligence can also be used to create music videos, which can helps in increasing the reach of the music produced.
- Sports Broadcasting: In the sports broadcasting category, artificial intelligence can be integrated into live broadcasting platforms to offer an enhanced and more interactive viewing experience to the users. It can also seamlessly integrate multiple graphics into the live broadcasting, and can also help in tracking and analyzing the gameplay.
1. Increasing global demand for broadcasting and entertainment sector
The growth of the global broadcasting and entertainment sector is expected to boost the demand for artificial intelligence in the sector. In the broadcasting and entertainment sector, artificial intelligence is utilized to offer an interactive and enhanced consumer viewing experience. Artificial intelligence tools and platforms can also help in predicting the likes and preferences of the audiences.
Artificial intelligence can also help in integrating content from various sources, using AI-powered content aggregation platforms. The AI-based tools can also help in offering enhanced content searching and recommendations. The tools and platforms can also help in integrating social media into the content viewing experience.
Global television viewership witnessed significant growth in recent times. The Canada Radio-television and Telecommunications Commission in its report stated that during 2023, the consumption of traditional television services in the nation varied from 15.3 to 198 hours per week per user. The agency stated that in 2023, the total revenue of conventional television services was recorded at US$1,389.5 million, which consists of US$1,124.5 million for the English & bilingual languages, and US$256.5 million for French languages. Similarly, the total revenue of discretionary television services in Canada was recorded at US$3,833.6 million in 2023. Under the discretionary television services, the English & bilingual category accounted for US$3,126.3 million, and US$653.8 million for the French-language category.
Figure 1: Television Revenue by Category, Canada, Us$ Million, 2023
Source: Canada Radio-television and Telecommunications Commission
2. Increasing investments in the AI sector
Similarly, a major factor propelling the utilization of artificial intelligence in the broadcasting and entertainment sector is the increasing global investments in artificial intelligence-based technological developments. With the increasing integration of artificial intelligence platforms across multiple industries, various global leading companies in the technological sector, and governments of multiple countries have increased their investment in the artificial intelligence sector. Various global companies like IBM, Google, Apple, and Microsoft, among many others, have introduced new investment and technology development plans to boost the applications of the technology. For instance, in November 2023, IBM, a global technological company announced the launch of Enterprise AI Venture Fund, with a value of US$500 million. The fund is aimed at propelling the growth of AI development across multiple industries. Similarly, the Government of India, in March 2024, approved its IndiaAI Mission, which is aimed at increasing the research and development of artificial intelligence technology, and its integration across multiple industries. The government allocated a sum of US$1.25 billion towards this mission and encouraged the technological startups to increase their research and development.
Key Developments
- In November 2024, Pixotope Technologies AS, a Norway-based technological company, announced the launch of its latest AI-powered graphics integration tools, which are designed for the broadcasting industry. The AI-powered graphics tools help to integrate real-time graphics into live production. The tool also enables an easy and seamless integration of 2D and 3D graphics into the broadcasting. The platform also features real-time talent extraction without the use of green screens and supports multiple extractions. It can also feature a UHD resolution, at 60fps speed, and offers a cloud-ready deployment option.
- In October 2024, Super Hi-Fi, a global AI-based company, announced the launch of VoiceIQ 2.0, an AI-powered voice-tracking tool, which is designed for FM Radio Broadcasting. The company stated that the platform is among the leading and most powerful automated mastering tools, which has the capability to track voices. It can be used for a wide range of music-related services and can enhance voice-focused listening experiences.
- In September 2024, Amazon Inc., an American-based global e-commerce and technology platform provider, announced the launch of its latest AI-powered tools in its Prime Video platform, for the broadcasting of Thursday Night Football. Utilizing AI-powered tools for the broadcasting of games, the company aims to introduce a revolutionary broadcasting solution in the international market, and it also includes key features like identification of game strategy and tracking of different positions.
In the global broadcasting and entertainment industry, the integration of AI-based technology is expected to offer a positive application in the global market. AI-based technology, in the entertainment and broadcasting sector, helps in enhancing the viewing experience of consumers and can curate more interactive graphics. In the broadcasting and entertainment sector, artificial intelligence tools can also help in integrating various types of content and can create an interactive and personalized watch list for the viewers. Artificial intelligence platforms can also help the broadcasters understand the preferences of the viewers.
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