
The global panthenol skincare market is projected to grow at a CAGR of 6.38% to reach a market size of US$11.093 billion by 2030 from US$8.144 billion in 2025, according to a new report by Knowledge Sourcing Intelligence. This growth is fueled by increasing consumer demand for skincare products containing panthenol, a versatile ingredient known for its healing, soothing, and moisture-retaining properties. As awareness of panthenol’s benefits for dry, sensitive, and irritated skin rises, the market is experiencing robust expansion, driven by the beauty industry’s shift toward natural, non-toxic, and sustainable ingredients.
Panthenol, also known as provitamin B5, is a key ingredient in modern skincare formulations due to its ability to hydrate, repair, and calm skin. Its gentle yet effective properties make it ideal for addressing common skin concerns, such as dryness, irritation, and redness. Leading brands like Estée Lauder have integrated panthenol into products such as their Moisturizing Cream for dry skin, Daily Facial Cleanser, and Baby Lotion, catering to a wide range of consumers, including those with sensitive skin. The growing self-awareness among consumers about skincare routines, coupled with the development of innovative skin and facial care products, is accelerating the adoption of panthenol-based formulations.
The rise of clean beauty trends has further propelled demand for panthenol, as consumers prioritize non-toxic, sustainable, and organically sourced ingredients. This shift aligns with broader industry trends toward eco-conscious and ethical personal care products, positioning panthenol as a staple in the beauty, cosmetics, and personal care sectors.
The panthenol skincare market is witnessing a surge in demand for specialized formulations that target specific skin concerns. Panthenol is frequently combined with complementary ingredients like hyaluronic acid to create multi-benefit products. For instance, The Ordinary’s Hyaluronic Acid 2% + B5 Serum blends panthenol with hyaluronic acid to enhance hydration and skin repair, reflecting a broader trend toward high-performance skincare. These synergistic formulations appeal to consumers seeking all-in-one solutions for hydration, anti-aging, and skin barrier support.
Beyond cosmetics, panthenol’s applications are expanding into the pharmaceutical sector, where it is used in products for wound healing and burn repair. Its anti-inflammatory and regenerative properties make it a valuable ingredient in medical-grade skincare, further diversifying its market potential.
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