Mashed Potatoes Market size worth US$5,372.489 million by 2029
The mashed potatoes market will reach US$5,372.489 million in 2029 at a CAGR of 6.94% from US$3,841.333 million in 2024.
In many regions of the world, especially in the Americas and Europe, mashed potatoes are among the most loved accompaniments. Packaged and convenience foods have continuously risen mainly due to urbanization and a more relaxed way of life. Since they are rich in starch and carbohydrates that often provide the bulk content of tasteful meals served as side dishes or food trains, mashed potatoes are one of the major components of many instant meals.
Moreover, concern for healthy eating borders and friendly environments welcomes the multi-cuisines unabated and has in a way contributed to the appreciation of mashed potions. Furthermore, the quickly growing number of aged people with their challenges, plus dental issues, has made consumers of all ages love mashed spots even more. For instance, World Bank figures show that in 2022 this figure accounted for 10%, but by 2050 it is projected to increase even further to 16%.
Another reason pushing demand for quick service further is the increasing hotel, restaurant and catering services (HoReCa) activities. This has stimulated the use of packaged and frozen food, and consequently the serving of mashed potatoes. Additionally, mashed potato blend cuts down on preparation time while maintaining the same consistency and flavour in every dish.
Furthermore, there are now a lot of options for mashed potato seasonings and garnishes due to the widespread availability of flavour customization. Customers are experimenting with unique cheeses, sauces, herbs, and flavours to enhance the appearance and flavour of mashed potato products. The art of designing finishes and seasoning is never complete; the outcome has no limits, from conventional choices like butter, garlic and herbs to extreme ones such as bacon or truffle oil. In the current scenario where more and more people are adopting vegetarian and plant-based diets, there is also a growing demand for vegetarian or plant-based alternatives to mashed potatoes.
The mashed potato market, by application, is divided into two types- Food ingredients and food products where food products are further segmented into snacks and culinary, one of the most popular sources of mashed potatoes is found in different varieties of food, for instance in western styled food orders made in cafes and hotels. Mashed potatoes can be found on menus featuring fusion cuisine or international fare, though they are not as common as they are in Western countries. In many countries, convenience stores sell pre-packaged mashed potato products that are frequently served in bento box meals or flavoured with seasonings.
The mashed potato market, by form, is divided into two types: powder and solid. Mashed potatoes can be found in many different types of food, such as Western-style food orders that are placed in cafes and hotels. Though not as prevalent as they are in Western nations, mashed potatoes can be found on menus offering fusion cuisine or international fare.
Moreover, convenience stores across many countries sell pre-packaged mashed potato products that are often served in bento box meals or seasoned.
The mashed potato market, by distribution channel, is divided into two types: The largest distribution channel segment belongs to the foodservice industry comprising all accommodation establishments, restaurants and catering. This is because the hospitality sector has the greatest appetite for convenient ready-to-eat mashed potato mixes that can be used at any time and any place. The retail portion is made up of supermarkets, hypermarkets, and online retail, which is comparatively increasing at a steady rate. This is due to the rising inclination towards home-cooked meals and the increasing availability of shelf stable ready-to-eat mashed potatoes in retail.
During the projected timeframe, it is anticipated that the market for mashed potatoes will experience remarkable growth within Asia Pacific. Increases in pre-packaged food products, particularly meals on the go, have proven to be one of the many contributors to the rising demand for mashed potatoes in the USA. Moreover, in some fast-food-styled cuisines, boiled –pounded- or baked–pureed- potatoes with the addition of milk are present. Taking into consideration the ever-increasing fast foods and quick service restaurants in the country, it is expected the consumption of mashed potatoes will pile up together with the rest. Mashed potatoes are also a product that the famous fast food chain KFC is planning to offer.
Due to its unique taste, low prices and multi-functionality mashed potatoes are likely to become a popular dish served as a side or a main meal. Idahoan Foods has an intention to diversify its product range, as an important supplier of fresh potato products in the US, and includes investments, not only in this type of food but in new product development as well, which should create new growth potential for the US market.
The research includes several key players from the mashed potato market, such as Hungry Jack’s, Pomuni, Unilever Food Solutions, Post Holdings Inc., Agristo, McCain Foods Limited, Idahoan Foods LLC, and Hormel Foods, LLC.
View a sample of the report or purchase the complete study at: https://www.knowledge-sourcing.com/report/mashed-potatoes-market
The Mashed Potatoes Market is segmented and analyzed as below:
- By Application
- Food Ingredient
- Food Product
- Snacks
- Culinary
- By Form
- Powder
- Solid
- By Distribution Channel
- Foodservice
- Retail
- By Geography
- North America
- United States
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Others
- Europe
- United Kingdom
- Germany
- France
- Spain
- Others
- Middle East and Africa
- Saudi Arabia
- UAE
- Israel
- Others
- Asia Pacific
- China
- Japan
- South Korea
- India
- Indonesia
- Thailand
- Others
- North America
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- Oat-Based Snacks Market Size
- Kids Food And Beverage Market Report
