Artificial Intelligence In Social Media Market size worth US$6,748.861 million by 2029
AI in the social media market is expected to grow at a CAGR of 28.53%, reaching a market size of US$6,748.861 million in 2029 from US$1,924.194 million in 2024.
The market is flourishing as the application of artificial intelligence for offering real-time information about target audiences is getting popularized in social media and the adoption of AI in several social media applications for effective advertisement. Another aspect responsible for the market development of AI in social media is the outburst of data, generated when social media platforms spit out. On the contrary, privacy and data security issues act as a hindrance to the overall growth of this market. Opportunities to mushroom this market growth can also be expected to come from employing available machine learning platforms for the social media segment during the forecast.
Moreover, social media is not just for being in touch with distant relatives or posting updates about personal events. Today most social media platforms are keen on AI-based services to widen the market for related AI products to improve revenue. They go ahead with targeting specific advertising campaigns based on user interests over the platform, generate content according to the trend or user type, and improve services according to individual user preferences, creating a better overall experience. Other examples of AI use in social media comprise personalized content recommendations, image and video recognition, fraud detection, and even trend analysis. There are, however, several areas where AI will have a specific role to play today and in the future. New applications are being developed to provide users with even better experiences, as we move into an era of ever-greater and broader applications of AI in social media.
Further, the major reason that is driving the market is the growing demand for personal experiences and personalization as well as experienced content. Consumers today expect a customized way of speaking to their preferences, habits, and interests. AI plays a very important role in achieving this personalization. Using sophisticated algorithms, the AI can evaluate the user data, including browsing history and social media interaction, for suggesting content, goods, and services extremely applicable and validated for every user. It reflects the conversion rates for businesses improving user engagement. The requirement for AI-enabled social media solutions is expected to shoot up as customers increasingly demand a personalized affair while they navigate the web.
Additionally, AI has affected social media advertising now. Using user input, the AI can create extremely specific advertising campaigns. It maximizes the effectiveness of the campaign and increases ROI by ensuring that the right audience gets the right message at the right time. AI is also capable of optimizing ads in real time; it allows marketers to change their tactics based on performance indicators. Last but not least, AI improves ad placement based on user preferences and behaviour. AI-driven ad targeting presents itself as an undeniable case to make AI investments in social media for better use of advertising budgets.
By technology, Artificial Intelligence (AI) In Social Media market is segmented into two major categories, machine learning and deep learning and Natural Language Processing (NLP). Technological advancements have played a very prominent role in the growth of AI in the social media market. Most importantly, the advances made were those of highly sophisticated machine learning algorithms, natural language processing, and computer vision capabilities that now many social media platforms can turn AI into different applications. AI-influenced Chatbots are indeed developed to give a more humanistic and efficacious style of interaction that enhances user experience and customer service. These also identify and remove offensive or harmful content from users’ searches, ensuring an even safer experience while surfing online. The AI-generated text and image contents have also grown increasingly valuable and compelling for social media marketing. However, AI-based recommendation systems have become even more effective in personalizing content to each user’s preference, increasing user satisfaction and engagement with the platform.
The Artificial Intelligence (AI) In Social Media market by application is segmented into sales and marketing, customer experience management, predictive risk assessment, and image recognition. The sales and marketing segment deals with the use of AI to enhance user interaction, advertising, and brand marketing on social media platforms. These companies use AI-based solutions for customer engagement activities, personalization of content, as well as targeted advertising. When it comes to user behaviour and preferences, the AI algorithms optimize the placement of advertisements to make it a lot couched in the marketing campaign. With the contribution of AI to this field, companies can set schedules based on what is appropriate for audiences receiving the specific message at a particular time.
The Artificial Intelligence (AI) In Social Media market by end-users is segmented into retail, BFSI, E-commerce, media and advertising, and others. The retail segment’s growth is anticipated to be driven by the increasing use of social media for online shopping and other e-commerce activities. Social media platforms are growing in popularity as retail companies use them to improve their relationships with customers. Retail brands benefit from AI in social media by being able to predict marketing trends, improve the effectiveness of their promotions, outperform their rivals, and more. AI enables the retail sector to provide data-driven in-store experiences, personalized product recommendations, and image recognition searches through social media posts to uncover hidden patterns.
Based on geography, the Asia Pacific region of the Artificial Intelligence (AI) In Social Media market is growing significantly. AI is expected to see substantial growth in the Asia Pacific social media market shortly. This area has historically had high levels of innovation in several fields, such as automation, robotics, and artificial intelligence, which has helped to create an environment that is favourable for AI’s growth in this industry. As digital trade develops, online platforms are being adopted by businesses and individuals more frequently.
Furthermore, more effective AI processing in the Asia Pacific area is made possible by developments in digital infrastructure, such as enhanced internet connectivity, data centres, and cloud computing. Regional governments have also called for unity and interconnectedness in order to improve financial cooperation among participating trade partners and integrate markets.
As a part of the report, the major players operating in the Artificial Intelligence (AI) In Social Media market that have been covered are Adobe, AWS, Google LLC, and IBM Corp., Meta, Microsoft, Salesforce Inc.
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The market analytics report segments Artificial Intelligence (AI) In Social Media market as follows:
- By Technology
- Machine Learning and Deep Learning
- Natural Language Processing (NLP)
- By Application
- Sales and Marketing
- Customer Experience Management
- Predictive Risk Assessment
- Image recognition
- By End User
- Retail
- BFSI
- E-commerce
- Media and Advertising
- Others
- By Geography
- North America
- United States
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Others
- Europe
- United Kingdom
- Germany
- France
- Spain
- Others
- Middle East and Africa
- Saudi Arabia
- UAE
- Israel
- Others
- Asia Pacific
- Japan
- China
- India
- South Korea
- Indonesia
- Thailand
- Others
- North America
- Social Media Analytics Market Size
- Social Media Security Market Report
- Digital Transformation Market Size
